Volume 3: Taking Roots 2016 Chapter 573: Money Scattered on the Street
Before dawn the next morning, vans were already distributed in an orderly manner in the urban area of Shanghai. A team consisted of three people in a van, and each team's van was filled with expensive Mobike bicycles.
Based on the estimated cost of more than 3,000 yuan per bike, each van is loaded with Mobike bikes worth more than six figures, and their mission is to dump these bikes worth tens of thousands of yuan on the streets.
Even an experienced driver who has received professional training can only be secretly amazed at this situation and express his thoughts by saying "You city people really know how to have fun."
As a serious digression, this Internet buzzword that became popular in 2015 is still not outdated at the moment.
Fortunately, the driver is only responsible for driving, and leaving the money on the street is done by Mobike staff. Their task is to evenly distribute the 2,000 Mobike bicycles to the entrances of major subway stations in the dark and windy night.
Due to limited vehicles, the deployment area is confined These 2,000 bicycles are obviously not enough to fill the international metropolis of Shanghai. Of course, this is just the beginning.
As the press conference has just ended and the heat on the Internet is continuing to ferment, the best way is to extend the online discussion to offline.
As the saying goes, strike while the iron is hot. Taking advantage of this momentum, as long as Mobike is quickly rolled out and introduced into the public eye, and its presence is as visible as possible, I believe that most people will be curious and give it a try.
All things are difficult at the beginning. As long as you take the first step, the rest will naturally fall into place. As long as you are willing to download the Mobike APP and start riding for the first time, there will naturally be a second time, a third time...
As soon as Mobike bikes start to circulate on the streets of Shanghai, the silver and orange color scheme and unique style will naturally spread quickly like a drop of pigment dropped into a glass of water.
Every Mobike riding on the streets of Shanghai is a walking human billboard, providing a steady stream of exposure for Mobike.
Even if no one is willing to try something new once or twice, as time goes by, more and more people will be willing to try this new thing until they are completely accustomed to it and regard it as a common occurrence in life.
After all, the general public's ability to adapt is so strong that even if there are a few stubborn elements like rocks, they cannot stop the torrent.
Just like until now, there are still people who firmly believe that WIFI has harmful radiation to the human body, and the signal tower, a large WIFI, is a "killer weapon"...
Regardless, the sun rose as usual the next day, shining brightly on the earth and illuminating the Oriental Pearl of Shanghai. Everything seemed normal, without any change.
But as the old men and women who got up early to exercise strolled on the familiar streets, they would occasionally catch a glimpse of bright colors in their eyes.
The old man and the old woman took a closer look and found that it was just an ordinary bicycle, but the orange rims and the silver frame made it look quite nice.
"Oh, bicycles nowadays are so fashionable, and look quite cheerful..." the old lady said in amazement, and walked forward to take a look while speaking.
The word "mobike" was sprayed in orange on the frame. The old lady muttered, "Mobike? It looks quite fashionable, but it doesn't even have a basket. It's not practical..."
"Hey, young people don't care whether it's practical or not, the most important thing is that it looks good..." the auntie next to her echoed.
"It is indeed beautiful, but why are there so many cars parked here? I don't know what they are..." The old lady exclaimed in amazement.
"Okay, okay, let's go to the park and dance. If we don't leave now, we'll be late."
"Yes, yes, dancing is more important. Let's go."
After that, they walked in groups of three or two and hurried to the park. The bicycle was just a small episode for them.
As time passed, there were more and more sleepy young people on the road. Although their souls were still in bed, their bodies were already forcing themselves to commute to work.
As I yawned, a brilliant color came into my field of vision. The novelty made me lose my sleepiness and I turned my attention to the row of neatly arranged bicycles of the same style.
If there is only one, the visual effect may not be so strong, but quantitative change leads to qualitative change when a row of neatly arranged Mobike bicycles of the same style are placed there.
A novel visual impact came upon them, which was particularly strong. Some young people were just curious, while others recognized it at a glance.
"Fuck, we were discussing it online last night, but I didn't expect it to appear on the streets of Shanghai so soon. I have to take some pictures..." Immediately, a young man stepped forward excitedly to take pictures.
When groups of three or two gather, they naturally attract the curious gazes of young people passing by. Some bold and curious young people directly take out their mobile phones to scan the QR code on the car body.
"I want to see if this 3,000 yuan bicycle can really be ridden for half an hour at only one yuan..." After saying that, he started downloading the Mobike APP.
When the people beside him heard this, they couldn't help but exclaimed: "3,000 yuan for this car? It looks pretty good, but it's so expensive..."
"Yes, it was all over the Internet yesterday. Currently, we only have it in Shanghai. Nowhere else. They call this thing a shared bicycle, and anyone can ride it..."
In between downloads, this guy generously shared the information he knew.
"Is there such a good thing? You can ride a 3,000 yuan bicycle for only 1 yuan? It's not expensive at all if you calculate it this way. I want you to try it, brother..." These words aroused my curiosity , and I couldn't help but stop to watch.
"Okay, I just downloaded it, I'll give it a try..." The buddy agreed excitedly. He had been planning to try it out anyway , and when he saw people watching, he became even more excited.
I entered the Mobike APP very smoothly. The registration interface was also very simple. I could just add the verification code on my phone and it was done. However, a prompt popped up as soon as I entered the interface.
“You haven’t paid the deposit yet, so you can’t ride the bike for the time being.” There was a [Pay Deposit] button next to it, and I clicked it, and was redirected to a clean and simple interface.
"Pay deposit: the deposit can be refunded at any time, and the deposit will be safely credited to your account in seconds! 299 yuan (refundable in seconds)"
The recharge method is displayed below.
"I have to pay a deposit, and it's 300 yuan. I thought I could ride as much as I want for 1 yuan..."
"It's normal to pay a deposit, after all, a bicycle costs 3,000 yuan. What if someone damages it, rides it randomly or throws it away without a deposit?"
"Indeed, and it says that it can be refunded at any time. They held a press conference with such a big fanfare, and spent tens of millions of dollars to hire [Papi Jiang] as the spokesperson. It's impossible that they would cheat on such a small deposit..."
"That makes sense, why don't you try it?"
There were three or two young people gathered here at this moment. It was obvious that they had all learned more or less about the relevant information on the Internet, so what they said was meaningful.
These few words of persuasion just dispelled his worries, and he immediately said, "Okay, I'll go for it. It's just 300 yuan, there's nothing to worry about..."
After that, he directly used his mobile phone to complete the payment. He completed the deposit payment process without any delay, and the software jumped directly to the official interface.
"You have paid the deposit and can enjoy the services of the Mobike platform. We will give you a free monthly card [click to receive]"
This guy didn't waste time. After receiving the monthly card, he directly scanned the code to unlock the bike. At the same time, a progress bar of a Mobike appeared on the interface.
As the progress bar filled up, the words "Unlocked Successfully" popped up.
Almost at the same time, the Mobike in front of me made a "beep beep" sound, and with a click, the lock opened.
A golden light seemed to flash across the buddy's head, "Congratulations on achieving the achievement of being the first to drive a Mobike..."
