Volume 3: Taking Roots 2016 Chapter 566: Using Cannons to Kill Mosquitoes
There was a constant stream of traffic at the entrance of the Shanghai Exhibition Center, and many media workers with cameras and long guns gathered there. They couldn't wait to witness the start of this unique press conference.
At this time, the large poster hanging at the door also vividly and comprehensively displayed the content of this press conference.
Papi Jiang, with a confident smile on her face, was seen standing next to a very eye-catching bicycle body. Whether it was the silver main structure or the orange wheel rims, the color matching could easily catch the audience's attention.
At the same time, there is a line of eye-catching fonts on the pictorial that points out the theme of the press conference: "Let cycling change the city"!
Some locals passing by might be confused at first glance. What brand of bicycle is this? Why is it promoted with such a big fanfare? This bicycle must cost tens of thousands of yuan.
Also, this little girl looks unfamiliar and I don’t know which celebrity she is. But now even a bicycle can be endorsed by a celebrity, which is really amazing.
It is just that the Phoenix brand bicycles in the old Shanghai were born at the wrong time, otherwise how could this little Mobike have its turn? But you have to say, this bicycle looks really good.
The silver and orange color scheme is fashionable and eye-catching, making it unforgettable at first sight. If this bike is not expensive, you might consider buying one...
Of course, for some young people who surf the Internet intensively, neither this girl nor this bicycle will be too unfamiliar.
After all, in the past period of time, the name [Papi Jiang] has set off an overwhelming craze on the Internet, making it difficult for them to be unfamiliar with this name.
Even some netizens who didn't know Papi Jiang at all, under the influence of this phenomenal popularity, couldn't help but go online to learn more about her.
Especially when [Papi Jiang] becomes a popular social content that is passed on by word of mouth and talked about in the circle of friends, but you know nothing about her, you will always have a sense of being left behind by the trend of the times.
Even if it is to avoid becoming marginal figures in social circles, most people will choose to keep up with the times and understand the current popular content in order to maintain their social relationships.
After all, when your friends are chatting enthusiastically and you can't get a word in, only those who have experienced it know how uncomfortable it feels...
After all, humans are still social animals. They always live in certain relationships and cannot become absolutely independent individuals.
Moreover, it is not just [Papi Jiang]. In the past few days, Mobike’s overwhelming publicity campaign on the Internet has been enough to leave most netizens with some impression of this silver and orange bicycle.
And they were amazed that a mere bicycle would be promoted on such a large scale. How much would this bicycle have to sell for to recoup the cost?
Especially since it has only been a short time since Papi Jiang filmed the 20 million yuan advertisement, most netizens subconsciously chose to equate the value of this endorsement with 20 million yuan.
Spending 20 million to endorse a bicycle? This kind of largesse is enough to make most netizens curious about this bicycle, especially the price.
Even if they cannot afford it, it does not hinder everyone's curiosity at all. As we all know, poor people are the ones who understand life the best, especially when it comes to things they cannot afford.
As for those who can afford it, they often buy it without thinking twice, without considering the issue of cost-effectiveness.
After all, cost-effectiveness is something that poor people play with. Rich people only buy expensive things, and expensive things often have no other disadvantages except the disadvantage of being expensive.
In this wave of overwhelming publicity, the rare selling point of Mobike, that it costs as much as 3,000 yuan, was naturally promoted as one of the main contents of the promotion.
At the same time, shining points full of technological content such as all-aluminum body, explosion-proof tires, and shaft drive were also disclosed one by one in this wave of overwhelming publicity.
Some curious people pieced these pieces of information together and soon came up with the answer: this is a bicycle that will not have a flat tire, will not fall off the chain, has a stylish and eye-catching appearance, and costs 3,000 yuan!
Later, "The bicycle endorsed at a sky-high price of 20 million yuan was sold at a price of 3,000 yuan per unit!" "The phenomenal female internet celebrity [Papi Jiang] won tens of millions of yuan in endorsement fees, and she actually endorsed such a bicycle..."
Titles like these were also spread on the Internet by gossipers and marketing accounts, further attracting the attention and heated discussions of more netizens.
At first glance, compared with the advertising cost of 20 million, many netizens' first reaction was that 3,000 yuan seemed quite cheap, and could be afforded with just one month's salary ...
But on second thought, who would spend 3,000 yuan to buy a bicycle in this day and age?
What can I do with 3,000 yuan? Why not buy a bicycle?
Even those who can afford it have basically the same idea. Although the technological selling point of this bicycle is indeed eye-catching, why buy such a bicycle?
Even if they want to enjoy the fun of riding, they will choose more professional mountain bikes that will not have chains or tires fall off, which are not attractive to them.
Those who are attracted by this function will probably not pay for the 3,000 yuan price. After all, flat tires and falling chains are minor problems, and this price is more than enough for a lifetime warranty for an ordinary bicycle.
From this point of view, this bicycle is obviously a weird creation that cannot please anyone. Even with such a big publicity, it will probably attract no one except some people who like to buy novelty products or have too much money to spend.
Although not favored by everyone, when this press conference was about to begin and would be broadcast live on the live broadcast platform, there were still a large number of people who chose to watch, wanting to see what was going on.
As for Hu Weiwei, who would rather spend every dollar in half, it is naturally impossible for her to spend so much on such a large-scale publicity campaign to build momentum for her press conference.
Including the original venue of the press conference, it was not a high-end place like the Shanghai Exhibition Center. After all, the financing money did not come from the wind. If it was spent like this, Hu Weiwei was afraid of being struck by lightning.
However, what was a big deal for Hu Weiwei was just the result of an order for Zhou Dongsheng now.
After all, the two major media companies under its umbrella are now battle-hardened. Under Zhou Dongsheng's instructions, they have honed this propaganda offensive to the point where they can use it with ease.
Since he has made up his mind to help, and even used a trump card like [Papi Jiang], Zhou Dongsheng will naturally not be stingy with the corresponding supporting measures.
However, Zhou Dongsheng only set up the stage. The real protagonist of tonight is naturally Hu Weiwei. Even Papi Jiang who is present can only be a supporting role .
A unique press conference officially kicked off.
