Volume 3: Taking Roots 2016 Chapter 560 Powering Love
Two flowers bloom, each showing its own beauty.
At Shanghai's Hongqiao Airport, a graceful middle-aged woman walked out of the airport, exhausted, pulling a suitcase. She was about to embark on a new entrepreneurial journey in this city known as the Pearl of the Orient.
This middle-aged woman is naturally Hu Weiwei. Although Mobike Technology was born in Beijing, after a conversation with Zhou Dongsheng and weighing the pros and cons, she learned that the small yellow car had already taken root and developed in Beijing.
Although it has only occupied universities in Beijing and its main users are college students and faculty members on campus, there is no trend of development towards society.
But there is no doubt that with the solid base of universities, the shared bikes already have inherent advantages. They can attack or defend, and it is possible that they will take a small tentative step into society at any time.
In comparison, even if Hu Weiwei is confident in the product she developed , the expensive Mobike can be said to beat the Ofo in all aspects, both in terms of technological content and user experience.
Although it has an advantage in products, it is undoubtedly far behind its competitors in terms of development and popularity. Therefore, Hu Weiwei also feels that there is no need to rush into a head-on confrontation with Ofo in the Beijing market.
Hu Weiwei has reason to believe that once she takes the lead in launching Mobike in Beijing, which alarms Ofo, the other party will inevitably choose to follow suit decisively.
Even though it has an advantage in products, Ofo also has the university market as its backing. It is hard to say which one will be more powerful as the other weakens.
But the shopping mall is like a battlefield. If the two companies really fight, it will obviously be a tug-of-war, which will be disadvantageous for Mobike, which urgently needs to develop.
Especially regarding the "high cost", if a war of attrition really breaks out, Mobike may be the first to be dragged down before it has a chance to demonstrate its product advantages.
Hu Weiwei didn't want to fail before she could accomplish her goal, so she spent more than a year polishing it, using up all the money from angel investors, and with the help of Zhou Dongsheng's financing, she finally came up with a satisfactory product.
Hu Weiwei naturally had high hopes for this. Since a head-on confrontation would be risky, he could only use a roundabout tactic and develop in another place first.
After accumulating users and reputation by relying on product advantages and gaining a firm foothold after receiving feedback from the market, we can then consider returning to Beijing, the main battlefield.
It is never too late for a gentleman to take revenge, and the same is true for a woman.
So Hu Weiwei came, and the first batch of Mobike bicycles are already on the way to Shanghai.
After all, with Zhou Dongsheng's US$2 million in financing, even if Mobike is expensive, it is enough to support the production of the first batch of products.
Although a mere few thousand shared bicycles are a drop in the bucket compared to the user demand in this international metropolis, Mobike must take the first step as everything is difficult at the beginning.
We have to test whether it is a donkey or a horse. Even if Hu Weiwei is confident in her product, it will be useless. In the end, it still depends on the market reaction. If consumers are unwilling to pay, it will be useless to boast about it.
This is also one of the main reasons why Hu Weiwei came to Shanghai first. As a former automotive journalist, Hu Weiwei naturally knows the importance of marketing.
Advertising is always the most direct and effective way to make a product famous, but how to advertise well is also a science. Fortunately, during his years as a car reporter, Hu Weiwei has accumulated a certain amount of connections.
Mobike Technology’s angel investor is just one of them, and the connections in the news circle can come in handy at this time.
For Mobike, a product that is expensive and has high technological attributes, holding a press conference to publicize it is obviously a direct and effective way.
As for how to brag about one's own products, Hu Weiwei, who was originally an automotive journalist, naturally had no problem. She already had an idea in mind and could praise Mobike from several angles.
After all, a bicycle is also a car, don’t treat bean buns as dry food!
Thinking of this, Hu Weiwei got a taxi after leaving the airport and rushed to a restaurant where she had an appointment with a friend to prepare for the press conference.
It is impossible not to invite Zhou Dongsheng to participate in such an important event. After all, Zhou Dongsheng can be regarded as half of Mobike's savior.
As for the other half, it is naturally the company’s angel investor.
…
On the other side, after listening to Zhou Dongsheng's words, Principal Wang asked with a suspicious look on his face: " Shared bicycles? This thing touches my blind spot of knowledge..."
At this time, Zhou Dongsheng suddenly realized why Principal Wang was not optimistic about the sharing economy. After all, there is a saying that goes like this.
“People cannot earn more money than they know. Even if they are lucky enough to earn it, they will give it back in various ways…”
This theory is also applicable to a rich second-generation like Principal Wang. After all, although Principal Wang's entrepreneurship seems to be very grand, it all comes down to two words.
Hobby!
Whether it is e-sports or other entrepreneurial directions such as pan-entertainment , almost all of them cater to Principal Wang’s personal interests. He does it because he likes it.
For ordinary people, this is undoubtedly a luxury that not everyone can afford, but Principal Wang has the capital to be willful.
There is no doubt that ordinary people's motivation for starting a business is driven by making money. Only when they have money are they qualified to talk about other things.
But as a lucky person who "will go home and inherit billions of dollars if his business fails", Principal Wang still needs to make money, but it seems reasonable to use his hobbies as the driving force of his business...
In other words, who doesn't want to be able to choose to generate electricity for love? It's just that most people don't have a choice.
As for the sharing economy, to put it bluntly, Principal Wang is not really within the user group range. Coupled with his own preferences and the limitations of the times, it is normal for him to be pessimistic about it.
After all, limitations are something that no one can avoid, not even Zhou Dongsheng.
Thinking of this, Zhou Dongsheng chose to laugh, "Actually, I just think the concept is relatively novel, and it is still in its infancy in China, so I made a small investment, just to cast a wide net and catch more fish."
"How much did you invest in a small investment?" Principal Wang asked.
"Not much, not much, just a few million..." Zhou Dongsheng waved his hand calmly. Although it was far less than what Old Wang had, it did not prevent Zhou Dongsheng from taking advantage of Principal Wang in his heart.
"That's indeed not much. When I first started investing, I often practiced with small projects like this. I didn't feel bad if the money went to waste..." Principal Wang happily took over the conversation when he heard this.
After revealing this topic, Principal Wang seemed to remember something and said with emotion: "But then again, judging from the return rate of the projects you have invested in, I feel that this thing has great potential..."
"Just like the game PlayerUnknown's Battlegrounds, I never dreamed that this game would become so popular now."
"Especially in overseas markets, it's almost suppressing H1Z1 now. The value of my shares has increased more than 10 times!"
Principal Wang said in an extremely complicated tone.
