Volume 3: Taking Roots 2016 Chapter 544: Late but Arrived
The speed of information dissemination in the Internet age is so fast that most news no longer has a lag. Even news from the other side of the ocean can cross the Atlantic and appear on your mobile phone in the first time.
It is precisely because of this that many media outlets, in order to compete for the timeliness of news, run faster than reporters in Hong Kong. They don’t know whether they will be held responsible for deviations in reporting, but running slowly obviously means they will not get any traffic.
Xu Ruoan announced the final transaction price on the stage, and as soon as the hammer fell, the news began to spread in all directions through the Internet.
"Shocking! Papi Jiang's first commercial was sold for 20 million yuan..."
"Revealing the secret! The company that spent 20 million to get [Papi Jiang]'s first advertisement actually did this!"
"In just half a year, from having tens of millions of fans to becoming a multi-millionaire, how did this amazing woman do it..."
News like this spread widely on the Internet and caused a huge sensation in a short period of time. After all, for most people, tens of millions of dollars is an astronomical figure that is out of reach in a lifetime.
Even if they don't admit it, they all know it in their hearts. For the general public, compared with the difficulty of earning 10 million, it is probably easier to .
And it has to be two tickets. A single ticket is worth a few million at most, and 20% personal income tax has to be deducted... ahem.
Therefore, when an internet celebrity can " easily " earn such an astronomical sum of money, one can imagine how much attention this news will attract from netizens.
First there is the anchor with a net worth of billions, and then there is the internet celebrity who sells advertisements for tens of millions of dollars. The continuous news impact can easily instill an illusion in the general public that...it turns out...that money on the Internet is so easy to make?
It is not an exaggeration to say that there is gold everywhere. After all, if there are tens of millions, it would weigh at least dozens of kilograms if converted into gold, right?
Public opinion continues to ferment, and it seems that a gold rush on the Internet has been set off. However, as the news continues to spread and enters the mainstream public's field of vision, it also means that more scrutiny and questioning eyes will inevitably fall on [Papi Jiang].
Even if the total number of fans on the entire network exceeds 30 million, it does not mean that it can cover the entire Internet.
After all, according to incomplete statistics, as of 2015, the number of Internet users in the country has approached 700 million, and more than half of the people are surfing the Internet.
Therefore, with this wave of phenomenal marketing, there is no doubt that Papi Jiang's fame and popularity will be further enhanced and leapt, but there will also be a lot of controversies that will follow.
Before this, perhaps it was only discussed in a small circle, but with this phenomenal marketing, these discussions were naturally brought to the surface.
"Can a celebrity who shoots videos be so powerful? Selling an ad for 20 million?"
"I'm speechless. How can an internet celebrity be so valuable? Do her videos contribute anything to society?"
"Oh my god, I just watched the video of this internet celebrity. There are so many vulgar and dirty words in it. It's really unbearable to listen to. Isn't this teaching children bad things?"
"An internet celebrity who can only swear can be sold for 20 million yuan. What is wrong with this world?"
Negative comments like these may be just a few words at first, but as the heat continues to spread, similar comments accumulate and gradually form a considerable momentum.
As the saying goes, no one is perfect. Anyone who is put under the magnifying glass of public opinion and scrutinized in detail will suffer a lot, even if he does not die.
It's not just human nature that can't stand the test; people can do the same.
As public opinion grows more and more serious, there are some people who like to take advantage of the situation and fish in troubled waters. There may even be some people with ulterior motives who are secretly fanning the flames.
As the saying goes, people are afraid of becoming famous and pigs are afraid of getting fat. With Zhou Dongsheng's repeated promotion, Papi Jiang, who is obviously at the center of the storm, is now the pig standing in the center of the public opinion stage.
When public opinion ferments to a certain extent, it is often out of control and the situation will move in an unpredictable direction.
Originally, Zhou Dongsheng had been looking at the flood of public opinion on the Internet over the past two days, but he had not yet realized the crisis it contained. On the contrary, he was somewhat complacent.
I thought this was another textbook-level marketing trick, and along with the stunning success of Papi Jiang, it indicated that the wheel of the video era had arrived.
At the same time, such a profitable typical case will inevitably attract more profit-seeking capital to join in and make the pie bigger and bigger.
As the first one to enter the market to stake his claim, Zhou Dongsheng will have a bigger and bigger piece of the pie in his hand...
Zhou Dongsheng's wishful thinking went smoothly, but as public opinion got out of control and some different voices emerged, Zhou Dongsheng gradually realized that something was wrong.
At this moment, he suddenly realized, could it be that... he was going to become a typical example of the one who sticks his head out getting shot?
In fact, when Zhou Dongsheng realized this, it was already too late. Before he could react, a notice from the relevant department completely ignited public opinion.
"According to public reports and expert review results, given that Papi Jiang's videos often contain vulgar content such as 'F*ck' and 'Little Bitch', the relevant departments have ordered the videos to be taken offline for rectification..."
As soon as this notice came out, countless people on the Internet applauded and cheered. The discomfort they had originally felt when watching others making a lot of money easily was instantly swept away, and they felt extremely refreshed.
"Good! This kind of vulgar content with distorted values should be rectified. It is really outrageous."
"Now that's bad, maybe the 20 million will be gone before it's even received. How can I sell ads if the video is gone?"
"I told you money isn't that easy to make, hehehe!"
There are quite a few such gloating remarks. Of course, there are also some fans who really can't stand it and join these people in verbal attacks, but it obviously doesn't help.
This notice is undoubtedly a wake-up call for the overwhelming popularity of [Papi Jiang], and a bucket of cold water poured on the heads of Yi Nian Media and Jiang Yilei, who were enjoying a period of success. They were chilled to the core and excited...
The incident happened suddenly and caught everyone off guard. Although Jiang Yilei was madly complaining on the Internet, he was still beaten back to his original form when facing the iron fist.
I immediately called the company to ask what to do next, such as how to respond, etc. I was a little confused for a moment.
Jiang Yilei's boyfriend comforted her: "It's okay, I just asked you to correct the content of the video, not to ban you. After all, you have a large number of fans now, so you must pay attention to the impact..."
Hearing her boyfriend's comfort, Jiang Yilei felt relieved and chuckled, "Aren't you afraid that I won't be able to become a rich woman and support you?"
Jiang Yilei's boyfriend shrugged his shoulders and said nonchalantly, "It doesn't matter. At worst, I can continue to support you. I've already supported you for so long..."
"Why don't we get the certificate some other day, so you can support me for the rest of my life." Jiang Yilei joked.
"Okay, I have no objection anyway. Others have the seven-year itch, but we got married after seven years, which is good." In just a few words, the uneasiness disappeared, and the two couldn't help but smile at each other.
On the other hand, over at Yinian Media, Xu Ruoan was a little overwhelmed. For a moment, he didn't know where to start and didn't know how to resolve this public relations crisis.
After all, this is the same as when celebrities in the entertainment industry cross the red line. Even with great public relations skills, it is impossible to solve this problem.
Jiang Yilei wanted to ask Xu Ruoan for instructions, and Xu Ruoan naturally wanted to ask the big boss Zhou Dongsheng for instructions...
At the same time, Zhou Dongsheng also received a call.
