Volume 3: Taking Roots 2016 Chapter 528 New Year's Drama
The change of times always happens imperceptibly, and the chapter of the times has quietly turned to the page of the video era.
This process is not abrupt. It can even be said that as early as a few years ago, facing the blue ocean of the video era, countless people had already rushed in, attempting to become the first group of people to grab land.
If we want to say when the video era began, it probably started with the rise of video websites such as Youku Tudou. With the further improvement of the Internet infrastructure, there has been a leap in the dimension .
Internet content has evolved from text, to pictures, and finally to the more vivid video field. The tide of the times has driven the continuous advancement and improvement of video technology, from standard definition to high definition, and then to today's 720P and 1080P.
It is precisely with the maturity of video technology and the further improvement of Internet infrastructure that live streaming and short videos came into being and became the darlings of the times.
The trend of the Internet era has also changed accordingly, from pictures and texts to the two major areas of video and live broadcast, giving birth to countless pigs standing on the cusp of the trend, forming the current scene of pigs flying all over the sky.
Among them, after the live broadcast industry took off in 2015, the massive "Thousands of Live Broadcast Wars" between several major platforms was in full swing.
While several major platforms were fighting each other, countless capitals heard the news and poured into this new track , giving birth to hundreds of live broadcast platforms of various colors, which jointly pushed the live broadcast field to the center of the stage of the times.
The most dazzling one among them is undoubtedly the Shark platform, backed by the shadow of the Internet giant Tenda.
After receiving strong support from its financial sponsor, Tenda, the Shark platform waved its money and directly made Curly Baboon the golden signboard of the platform with a nine-digit valuation, the highest in the industry.
It is obvious that having only Youge cannot satisfy the appetite of Shark platform. The female anchor Ayi, who was introduced in the second half of 2015, was strongly supported by Shark platform with the gimmick of "Almighty Queen", laying a solid traffic foundation.
Thanks to her highly recognizable and differentiated live broadcast content, Miss Ayi has risen rapidly, and her popularity has reached a new level after 2016.
Now she has even surpassed the two shark singers singing next door, and her reputation as the No. 1 shark singer has become more and more popular. It is estimated that the shark platform is also fueling this behind the scenes.
The Shark platform has been at the forefront of the live streaming era with the help of the golden boy and girl combination of the top male and female game live streamers and the massive traffic.
There are already signs that it will surpass its big brother Huchi platform and become the industry leader, and it can be said that it is in its heyday.
But the Huchi platform was naturally unwilling to sit and wait for death. After a period of slow development, not long after the Spring Festival, the Huchi platform exploded an industry bomb!
Huchi platform announced loudly that it had signed the No. 1 e-sports goddess, Miss, with a sky-high nine-digit salary for live streaming!
The pillars of the Longzhu platform were directly poached. Once the news came out, it was no longer a historical record of breaking the industry ceiling.
But with the halo of being the No. 1 goddess in e-sports, even if she is not the highest-paid anchor in the live broadcast industry, she is undoubtedly the No. 1 female anchor with the highest pay!
Isn’t your Shark platform cultivating the top female anchor on the platform? The Tiger Tooth platform directly responded by creating a top female anchor in the live streaming industry at a high price.
Whether it is the popularity that Miss accumulated during the video commentary era, or the live broadcast that was originally thriving on the Longzhu platform, the Huchi platform's poaching has successfully made a good start in 2016.
While everyone is still immersed in the post-holiday atmosphere of Spring Festival Syndrome and has not yet come to their senses, the live broadcast industry has already set off another round of bloody storms.
The shark and the tiger are at loggerheads. If we were to say who is the victim, it would undoubtedly be the Longzhu platform. The Longzhu platform, which has invested heavily in building a music stage, is still enjoying the prosperity of "keep playing music and keep dancing".
Looking back, one of the pillars of their own platform was directly demolished by someone else. Isn't this too much?
Although the Longzhu platform received 278 million in Series B financing at the end of last year, most of the funds were invested in building a music stage.
They are also obsessed with inviting various celebrity artists to perform on stage. Although they cannot invite big-name guests like Jay Chou, they can still invite first- and second-tier artists by spending money .
In order to play this celebrity artist card well, the Longzhu platform was unable to match Miss's nine-digit live broadcast salary contract.
I can only curse helplessly behind their backs, "Are you all crazy? They are raising the value of the top anchors to hundreds of millions, making the live broadcast industry a mess. Let's see who can bear it later..."
Although they were helpless, they could only sigh in despair. It was probably from this time that the Dragon Pig Platform and the War Horse Platform gradually showed signs of fatigue.
After all, the battle of thousands of broadcasts has already entered the hand-to-hand combat stage. With the white knife in and the red knife out, it is obvious that the competition is about who has more funds and can withstand this vigorous money-burning war.
Although Tengda is behind the Longzhu platform, Tengda, which is good at raising poisonous insects, also invested in Shark. Obviously, the latter performed more outstandingly, so Tengda's attitude naturally became ambiguous.
After all, in terms of return on investment, Shark is already far ahead of Longzhu. Tengda Investment Department, which has always put profit above all else, will naturally not be merciful. Obviously, there is no such thing as talking about old friendship with Longzhu.
The Huchi platform not only signed the No. 1 e-sports goddess Miss in a high-profile manner, but also demonstrated its strong foundation as the big brother of the industry.
As early as 2015, the official media had recognized Huchi platform's position as the industry leader. With the rapid development of the live broadcast industry, as a rapidly emerging Internet industry, it naturally attracted official attention.
Not only that, Huchi Platform was also invited by the most authoritative news media in the country as the only representative of the industry and was interviewed by CCTV.
In comparison, the nine-digit salary to sign Mis is nothing compared to the gold content of being the only representative of the industry to be interviewed by CCTV...
It is almost equivalent to being officially recognized as the industry leader. With this honor, the Shark platform, which was originally gaining momentum, was directly suppressed.
Unexpectedly, Huchi platform had a good start in the new year, and it was a double-hit, once again establishing its reputation as the big brother in the industry. Especially after getting the official stamp of approval, this title is truly "authentic".
Unexpectedly, the Tiger Tooth platform, which had been silent for half a year, finally came up with a big move, once again surpassing the Shark platform.
Zhou Dongsheng was so excited to watch this big show at the beginning of the year right after the Spring Festival.
However, Zhou Dongsheng also knows that every industry’s crazy rising carnival is actually the best time to cash out and leave.
Just like the stock market in 2015, with all parties pushing up the prices, the prices of chips have become inflated, and it just depends on who will burst the bubble first.
Zhou Dongsheng, who enjoyed this big show at the beginning of the year, is also ready to turn his attention to the field of short videos.
The window period of crazy growth in live streaming is almost coming to an end, but the short video sector has just begun.
