Volume 3: Taking Roots 2016 Chapter 521: The Light of Chinese Games
Since the free trial version of "PUBG" was launched on the Steam platform, it has quickly become a hit, directly topping the list and entering the official vision of the Steam platform.
Gabe Newell treated everyone equally, giving them all the recommendations and traffic they deserved. The free "PUBG" did not disappoint them, and it showed an amazing traffic conversion rate and extremely high efficiency.
In just one week, it broke the historical record of the Steam platform and set a record for the fastest game to reach 1 million downloads, while maintaining a very high praise rate.
At the same time, it won the championship of the highly valuable weekly chart on the Steam platform.
This game has created a wave of popularity in the overseas game market that cannot be ignored. It set a historical record for the Steam platform in just one week, and naturally attracted the attention of many overseas game companies.
Even though this is just a free game, its remarkable achievements are hard to ignore, especially since... this game comes from an unheard-of game company in China.
Although China has two of the world's top gaming giants, this game is not from Tenda Games or QQ Games.
Although the latter holds a portion of the shares and Brandon Green, a latecomer game producer, has joined, this is obviously not the main factor that the public considers when determining the origin of this game.
In the end, the main body of the game is still the standard. Just like if Brandon Green still joins Bluehole, the outside world will not say that this is a Swedish game. After all, the game itself still belongs to Bluehole and has a clear Korean game label.
Before this, although the Chinese game market was home to two major game companies, Tencent and Tencent, it had .
Although the Chinese game market has become the second largest in the world, and according to various predictions, it will surpass the United States in 2016 to become the world's largest game market.
However, inversely proportional to the huge game market is the criticized innovation ability, which has almost become a dumping ground for overseas games.
Even the two major gaming giants that were born do not have a masterpiece that is worthy of praise from players around the world. Although Tencent has been waving its money to grab land around the world and even Fist has been brought under its control, it still cannot change the facts.
But who would have thought that what the two major gaming giants had failed to achieve seemed to be broken by a small and unknown Chinese gaming workshop?
As we all know, the breakthrough from 0 to 1 is always the most difficult. As the saying goes, Tao gives birth to one, one gives birth to two, two gives birth to three, and three gives birth to all things.
If we are always in darkness, we will get used to it and think it is the norm, but when the first ray of dawn appears, we will know that the sun will rise and the darkness will eventually fade away.
The significance of this first ray of light is naturally extraordinary, especially after PUBG won the weekly championship in the overseas game market, an achievement that Chinese games have never achieved before...
"PUBG" has become the ray of hope for Chinese games in the eyes of players around the world, and this ray of hope is even brighter than they imagined.
After breaking the historical record of the Steam platform, "PUBG" naturally became the target of invitations to many game exhibitions, and many invitations floated across the oceans to companies in China like snowflakes.
In fact, if you choose to distribute overseas and continue the tradition of buyout, then participating in game exhibitions is the most important means to open sales channels, and there is no other way.
Only by convincing many game players at the game exhibition and forming a word-of-mouth effect can the sales of the game be guaranteed.
However, PUB G went against the trend and was released for free, and it set a historical record of 1 million in 7 days, so the status of the two games was swapped.
The highly valuable "PUBG" naturally became the guest of honor that many game exhibitions wanted to invite. After all, it is different from other games that are eager to become famous at game exhibitions.
When PUBG won the weekly championship on the Steam platform, it had already begun to gain fame, and this was just the beginning.
However, this did not prevent Brandon Green, who was invited, from showing his joy, and he immediately told Zhou Dongsheng the news.
Although traveling abroad to participate in exhibitions and visit overseas scenery is attractive to Zhou Dongsheng, the new year is approaching and nothing can stop a wanderer from returning home for the New Year.
Whether you have money or not, you will go home for the New Year, and Zhou Dongsheng is the former.
In response, Zhou Dongsheng directly passed the ball to Zhuchang Games and conveyed the message to Wang Yi.
For Zhou Dongsheng, it is only somewhat attractive, but for Wang Yi, it is a rare opportunity.
After all, PUBG's achievements in overseas markets are obvious to all, and QQ Games, as a shareholder and publisher, naturally knows it better.
The continuously rising data growth was as stimulating to Wang Yi as a little blue pill, making him extremely excited.
With this achievement, participating in overseas game exhibitions is obviously not a matter of "just get a little help" as in the past.
If a game with such achievements cannot win any prize at the game exhibition, it will shake the authority of the game exhibition in the minds of players.
A gaming expo that is able to invite PUBG would obviously not do something that would damage its reputation.
Therefore, this trip to an overseas exhibition is obviously not to play the role of an insignificant passerby. Even if he is not the protagonist, he must be an important role.
This was definitely a good job, and Wang Yi immediately came up with many marketing ideas surrounding PlayerUnknown's Battlegrounds' participation in the exhibition.
How about "The Light of Chinese Games"? If it can win some authoritative award, it will obviously make this topic more valuable...
Thinking of this, Wang Yi, as a veteran in the gaming industry, could no longer conceal his inner excitement and patted his chest.
"Don't worry, Dongsheng. Leave this to me. I will lead the team there myself!"
"Mr. Wang, aren't you going home for the New Year?" Zhou Dongsheng was surprised.
"The New Year comes every year, but witnessing history like this doesn't necessarily happen every year. I want to be there to witness it..." Wang Yi said firmly.
"Then I'll trouble you, Mr. Wang. I'm about to board the plane, so I'll hang up now."
Zhou Dongsheng didn't say anything more about this. He just said something polite and hung up the phone.
And he is indeed at Yangcheng Airport now, and his flight has already started boarding.
Zhou Dongsheng, who was alone and empty-handed, didn't need to bring anything with him. He leisurely walked through the fast lane and embarked on his Spring Festival travel journey.
Although it only takes an hour, the two places in eastern Guangdong Province are almost within the distance of a plane taking off and landing.
But for Chinese people, the way to go home for the New Year is the Spring Festival travel rush, and there is nothing wrong with that.
After all, such a scene of hundreds of millions of people performing the "Temptation of Going Home" together is unique in the world.
