Volume 3: Taking Roots 2016 Chapter 504: Promotion
The boss just talks and the subordinates run around, but there is no need for Zhou Dongsheng to do anything himself, so he can naturally be a pure idealist.
After all, talking is what he is best at, and looking at the empire Zhou Dongsheng has built up today, he does have the capital to be an idealist.
Apart from anything else, after the order was given, the publicity and promotion system of Xiaorenmin Media, which had already been gradually formed, started to operate directly.
The publicity and promotion system of Xiaorenwu Media was built from scratch, and has always been centered around online, with its anchors as the core, and using live streaming platforms and Weibo as footholds for development.
Later, at the instruction of Zhou Dongsheng, a new short video platform, Douyin, was created. With the rapid development of the latter, it has been showing a trend of catching up and becoming the main channel.
After all, short videos are more conducive to focusing on the attention of fan groups, and they have unique advantages in developing fan economy. And starting with the anchor as the core just fits this characteristic.
Especially after Zhou Dongsheng proposed the "million-dollar grand prize" as an incentive, all colleagues at Xiaorenmin Media were like the Eight Immortals crossing the sea , each showing their magical powers on the short video platform.
Whether it is cute pets, beauty products, or food, they are all blooming in many places and vying for beauty. Everyone is eager to win the grand prize.
Having 1 million in cash may not be enough to make you rich overnight, but for most workers, it is a huge sum of money that is enough to make their life comfortable.
With Zhou Dongsheng's generous reward, the people at Xiaorenwu Media put all their efforts into developing the Douyin short video platform, which was quite effective in outputting content and attracting fans.
In particular, Yang Fei, the department manager who was promoted by Zhou Dongsheng because of his video editing talent, is like a fish in water on the short video platform.
After understanding the tool attributes and gameplay of the short video software Douyin, and relying on his knowledge of video editing technology, Yang Fei had a lot of fun on the short video platform.
In addition to transplanting popular video collections such as "Famous Scenes of Anchors" for which he is responsible to the short video platform to increase video coverage and audience, he also started playing with his own personal Douyin account.
Relying on pure video editing technology, he has taken the technical route on Douyin short videos, relying on cool editing techniques to attract fans. It has to be said that the effect is quite good. Currently, his fans have already reached more than 100,000.
This short video account with such a large number of fans is in the first echelon of small-person media and can be considered one of the strong contenders for the grand prize.
With everyone working together, it is only a matter of time before short video platforms become the primary promotional channel.
After all, there are differences between close and distant relatives. After knowing that Douyin short video is also one of the projects invested by the boss, coupled with the incentive of millions of cash, everyone naturally becomes more concerned about short videos.
Who can resist money?
After receiving the instructions from Zhou Dongsheng, colleagues from Xiaorenwu Media also conducted some research on this female anchor under their company.
Especially this unboxing video which was used as promotional material, they naturally got it as soon as possible. After a little research, they soon found that the material itself was a very good promotional material.
Especially the boss who is full of witty remarks during the live broadcast, whether it is the theory of "European emperors and African chieftains", or the humorous golden sentences such as "Girls who love to laugh will not have bad luck" and "Girls with bad luck can't laugh"...
Isn’t this material that has its own publicity effect? There is no need for them to dig deep into it. The answer to the puzzle is indeed in the title itself.
Therefore, it is not difficult to solve the puzzle given by the boss. It is enough to carry out network-wide publicity around the theory of "European Emperor and African Emperor" with "Mo Zi Koi" as the core topic.
Soon, videos and texts like these began to circulate widely on the Internet. Organized and premeditated publicity and promotion always have better effects than those of scattered and guerrilla forces.
Of course, there are exceptions to everything. When the scattered soldiers reach a consensus, they can easily burst out with incredible capabilities.
People generally like to call this phenomenon "tap water".
When tap water gathers into a river, it can also cause a huge flood, submerging seven armies and scattering the regular army.
Of course, most of the time, they are just harmless little drops, forming the silent majority.
However, unexpectedly, the concerted publicity and promotion by colleagues at Xiaorenwu Media to create a hot topic around "Mozi Koi" did not cause much response.
On the contrary, the news that Baboon spent 10,000 yuan to buy the golden 98K skin offered by Mo Zi hit the pain points of the general public and attracted a lot of attention.
I don’t know whether I’m lucky or not, but real money will always come true.
Especially after understanding the cause and effect, more people immediately paid attention to the game "PlayerUnknown's Battlegrounds".
No matter how great the gameplay itself is, it is not as shocking as the feature that "a skin can be sold for ten thousand yuan", which can be said to have hit the pain points of the public at once.
As a common person, how can I refuse these vulgar material possessions?
Especially seeing that Mo Zi just opened it casually and directly drew such a precious skin, and could make a profit of 10,000 by reselling it at zero cost, this kind of good thing...
It definitely won’t happen to me, but...what if it does?
We should always be prepared for the worst. No matter how small the chance is, we always have hope for it. Even if we don't win, we won't suffer any loss. We can just treat it as a way to kill time and play a game.
However, it is obvious that the game "PlayerUnknown's Battlegrounds" has strict hardware requirements, which is not an easy task for most players even if they .
However, when this demand and desire accumulates to a certain extent, it will form a force that cannot be ignored, driving changes in the market supply and demand relationship.
Even if it is not eye-catching enough at the moment, every accumulation will add to the popularity of the game "PlayerUnknown's Battlegrounds". Who knows when the quantitative change will lead to qualitative change.
At the same time, Zhou Dongsheng was unambiguous about his promise to announce the probability of unboxing. He directly added a mark to the game unboxing content and made the matter public.
Compared with the future when the information must be disclosed due to policy influences, the probability of this being so different is that Zhou Dongsheng was fearless and took the initiative to choose to disclose it.
This pioneering behavior not only caused a huge uproar among the player community, but also caused quite a stir in the industry!
After all, breaking the unspoken rules would undoubtedly shake everyone's jobs...
The uproar among the player community is more due to the public unpacking probability of "PlayerUnknown's Battlegrounds", among which the probability of getting a golden 98K, which is a banned top-level accessory is only 0.26%!
Rounding it off, that means you have to have an average of 384.6 boxes to get a golden 98K...
However, just as the average income data is not representative, this average has no reference value for the vast majority of players.
The perfect contrast between Mozi and Baboon is the best proof.
