Volume 3: Taking Roots 2016 Chapter 485 Sunset
With the official end of the public beta of PlayerUnknown's Battlegrounds, it has entered a three-day service suspension and rest period to make full preparations and debugging before setting sail again.
With the end of the public beta, PlayerUnknown's Battlegrounds, as the first battle royale game in China, also delivered impressive public beta data to the entire game market.
In the vice president's office at the Yangcheng Zhuchang Game Headquarters.
Wang Yi held the hot data of the PlayerUnknown's Battlegrounds public beta in his hand and couldn't help laughing. "I was right. The public beta actually had over a million real-time online players. The potential is endless!"
It's no wonder that Wang Yi, as the vice president of Zhuchang, is so excited. It's just that there is a consensus that the PC game market is declining. It has been a long time since a new game has reached the level of one million players online at the same time.
For game companies, the data of real-time online players can be said to be the most authoritative data for evaluating a game.
To know how popular a game is and how popular it is among players, you only need to look at the real-time online data.
As for the gimmicks such as 300 million registered players and tens of millions of players making reservations, they are basically only used in press releases for external publicity and cannot be used as convincing data for reference.
Back in the golden age of PC gaming, the statistic of one million players online simultaneously was not that valuable. In that golden age, it was a standard achievement for almost all popular games.
If this achievement is not achieved, then this game is basically no different from a flop, and whether it is Tencent or NetEase, getting this achievement is as easy as taking candy from a sack.
During that golden age, World of Warcraft, which created a record of tens of millions of players online simultaneously around the world , also became the undisputed king of the PC gaming golden age, towering over all others.
At that time, countless players, including game practitioners, were still fantasizing about the future, thinking that the glory of World of Warcraft was just the beginning of the online game era.
Unexpectedly, World of Warcraft has become a mountain in the era of online games. After climbing over this mountain, it also means the decline of the era of terminal games.
However, the currently popular game League of Legends has a chance to break this record, but it can only do so alone and cannot save the decline of the PC gaming era.
In the era of PC games, only a group of former kings are left guarding the former glory, and the PC game player group has gradually declined. On the contrary, the number of mobile game players has increased day by day, becoming another battleground in the gaming industry.
This is evident from the fact that both Tencent and QQ have shifted their game R&D centers toward mobile games.
As for the domestic PC game market alone, apart from a few old games that dominate the market, how long has it been since there was a game that can achieve the achievement of "one million players online simultaneously"?
The last game to achieve this was "Blade & Soul", a game introduced and represented by Tencent two years ago. It created a record of 1.5 million real-time online players, and put an end to the domestic PC game market.
In the domestic PC game market, Tencent is still the undisputed leader, whether it is Cross Fire, Dungeon & Fighter, or League of Legends.
Each of these three games maintains a record of millions of players online at any time. Relying on the support of these three phenomenal online games, Tencent almost single-handedly dominates the domestic online game market.
As for the second-placed Zhuchang, it only has one game left, Fantasy Westward Journey, to keep itself busy.
It is precisely because Tencent's dominance in the PC gaming industry is unshakable that other game manufacturers, including QQ, have focused their attention on the fast-growing and uncertain mobile gaming market.
If there is only one way to overthrow Tencent's dominance, that path must be in mobile games, not PC games.
As the number one challenger, QQ Mobile launched three mobile games at one time last year. Not only did it turn its two ace IPs of Journey to the West into mobile games, it also launched Rate of the Land, which can be said to be a clear sign of its ambition.
However, the tricks that QQ can use, Tencent can naturally use as well, and its arsenal is far richer than that of QQ, especially since it has the social power to dominate the world with one trick. Who can say that Tencent has no advantages in the field of mobile games?
Therefore, although Wang Yi is the vice president of QQ Group, he does not think that he can surpass Tencent by using mobile games to complete difficult operations such as turning a drainage ditch.
However, the performance of the game "PlayerUnknown's Battlegrounds" is indeed unexpectedly good. Even though it is restricted by hardware, it still achieved the achievement of one million players online at the same time.
If the optimization is better, or if the hardware is improved, what potential will "PlayerUnknown's Battlegrounds" have after it is officially launched?
Wang Yi is full of expectations for this, and according to feedback from the studio that is connected with "PlayerUnknown's Battlegrounds", their team has prepared an overseas trial version and is ready to test the waters and launch it on overseas platforms.
"Such an excellent game should not be limited to the domestic market, and this type of game will definitely be more popular in the overseas market. "H1Z1" is an example..."
"In comparison, the gameplay of Battle Royale is exactly the same. After all, they are both created by Brandon Green, but the game quality is undoubtedly better. What's more, we have the huge advantage of being free..."
"For overseas markets that are used to the buyout system, this is bound to be a dimensionality reduction blow. The pressure on the initial investment is a bit high. Fortunately, Mr. Zhou should not be short of money."
Thinking of this, Wang Yi couldn't help but chuckle, even though he had learned through the short video that Zhou Dongsheng was not the illegitimate son he imagined.
However, that somewhat legendary resume also made Wang Yi understand why Ding Sanshi was so optimistic about this young man and was willing to donate generously to this game project.
Investing in such a promising stock is undoubtedly a profitable business.
In this regard, Wang Yi is naturally prepared to implement this policy to the end. What's more, "PlayerUnknown's Battlegrounds" was able to reverse the downward trend in the PC game market and delivered a report card with one million players online at the same time in the public beta.
It deserves more resources, and Zhuchang has the confidence of a large company both in the domestic game market and in external game channels.
Although QQ Group has always been the runner-up in China after Tencent, it is still a top gaming company "second only to Tencent". If it really wants to promote a game, it can still easily create an overwhelming publicity campaign.
"Moreover, this novel battle royale gameplay seems to still be highly playable on mobile gaming platforms. However, before that, we must first accumulate a sufficient player base for this gameplay, and we must also increase our efforts to promote it..."
As the vice president in charge of Zhuchang Games, Wang Yi’s shrewd calculations have already started to take shape.
Grab both PC and mobile games, and only children will make the choice. If you can have them all, then of course you will have no ambiguity.
Even if he personally prefers the PC game market, what he needs to consider when sitting in this position is rational interests, not emotions.
Obviously, feelings are something that only Ding Sanshi, the boss of the pig farm, can consider.
Such a game, which still shows great potential in the current PC game market, naturally attracted the attention of Tenda.
After all, in the eyes of Tenda's game department, the domestic PC game market is completely Tenda's private territory, no different from its back garden.
Naturally, nothing beyond their control will be allowed to happen, and Tengda's usual tactic for dealing with troublemakers is to use a big stick in one hand and sweet dates in the other.
Either they were recruited, or... they were copied, and then crushed by Tenda's social advantages and became historical dust.
