Volume 3: Taking Roots 2016 Chapter 481 Copy, copy everything
"PlayerUnknown's Battlegrounds" bears the logo of a domestic game , and it has a natural advantage over its competitor "H1Z1" in China. In addition, the server is located in China, so the smooth gaming experience is undoubtedly better than the former.
Not to mention that in terms of operation and freedom, Brandon Green, the "Father of Battle Royale", has devoted more effort and details than the previous work.
The most important thing is that live streaming, a crucial traffic hub, was seized first with Zhou Dongsheng's allocation of resources.
This almost cut off an important traffic channel that originally made "H1Z1" popular in China. Without the strong traffic diversion from the live broadcast platform that is currently at its peak, it is equivalent to directly cutting off one of the arms of "H1Z1" in the domestic market.
In addition, the top gaming hosts from several major platforms provided sufficient publicity and promotion for PlayerUnknown's Battlegrounds. This masterpiece, which was released ahead of schedule, still easily captured the hearts of a large number of gamers.
Even if one cannot experience the game due to objective conditions such as time and hardware, it does not prevent gamers from watching the live broadcast and satisfying the audience's desire to play the game. This is also one of the main purposes of game live broadcast.
The audience loves to watch it, the traffic of "PlayerUnknown's Battlegrounds" on the live broadcast platform is growing, and the game anchors have tasted the sweetness of traffic, and all three parties are happy to benefit.
Although the game has not yet officially started to make a profit, it does not hinder this fledgling game company from having a bright future that is visible to the naked eye.
The game data is getting better and better. For this group of employees who are equivalent to the company's veterans, the days are naturally getting more and more promising.
Once the payment system is launched and the game starts to make a profit, will the bonuses for these heroes still be small?
Therefore, the visit of the big boss Zhou Dongsheng was naturally warmly welcomed.
"Hello, comrades. Thank you for your hard work!" Zhou Dongsheng said happily, waving his hands on a whim.
Li Jiana, who was following behind him, couldn't help but chuckle and said unhappily, "How am I supposed to translate this?"
"That's right. These foreigners have different beliefs from ours. It's okay, just translate it. Just make sure it's faithful, accurate and elegant." Zhou Dongsheng spread his hands.
Li Jiana rolled her eyes, then conveyed the literal meaning in a proper manner.
Fortunately, this little episode did not hinder Zhou Dongsheng's inspection work at all. He came to his familiar seat as usual. It was obvious that this computer was used specifically for testing games.
At this time, the computer interface is already showing the in-game scene, with the dilapidated church background, crude character modeling, and the iconic orange 'Start Game' in the upper left corner. It still has that familiar feel.
"Boss, based on your opinion, when designing the unboxing system, we drew on the grading of accessories in CS:GO, which are divided into battle-damaged grade (gray), excellent grade (blue), military grade (purple), rare grade (red), and prohibited grade (gold)..."
Zhou Dongsheng directly clicked on the mall, and an airdrop interface with red smoke appeared in front of him. At the same time, the gun skins and decorative accessories that might be contained in the airdrop box were displayed below for preview.
From gray to gold, there are a wide variety of skins. These are the first batch of skins for PlayerUnknown's Battlegrounds, and there are probably dozens of them .
The entire unboxing interface basically follows Zhou Dongsheng’s suggestions and is completely "borrowed" from the CSGO unboxing interface. It cannot be said to be exactly the same, but it can only be said to be completely the same.
Compared to CSGO, which focuses on the first-person perspective, PlayerUnknown's Battlegrounds, which allows players to switch freely between the first-person perspective and the third-person perspective, undoubtedly provides players with a lot more decorative space in terms of appearance skins for players to freely match.
At the same time, it also gives PlayerUnknown's Battlegrounds more room to generate revenue. Among this first batch of more than a dozen skins, firearms are mainly the main focus, which basically ensures that everyone benefits equally.
Conventional pistols, submachine guns, and shotguns are in the first three levels, while the main firearms AK and M4A1 have a rare-grade skin and a military-grade skin respectively.
As the soul weapon of "PlayerUnknown's Battlegrounds", the 98K naturally received the treatment of the game's first golden legend, which is well deserved.
As the first batch of game skins, the designs can only be considered mediocre and unremarkable to the knowledgeable Zhou Dongsheng.
But it's not a big problem. No matter how ugly the skins are in the early stages of the game, as long as the game is continuously optimized and improved in the future and the game details are polished, the quality and appearance of the skins will naturally improve .
This is true for both League of Legends and CSGO.
The appearance of the characters is relatively simple, with only about ten of them made, all of which are conventional designs, such as hoodies, sweatshirts, etc., and most of them are of ordinary quality.
One of the items was a black leather coat that Zhou Dongsheng was very familiar with, and it was the rare grand prize, second only to 98K in value.
This coat can be regarded as one of the soul costumes of "PlayerUnknown's Battlegrounds". At first, it was just a supply in the game, and later it became a decoration. It was once deeply loved by players.
Unexpectedly, the old man Brandon Green was smart and directly threw it into the unboxing system as one of the grand prizes.
However, when Zhou Dongsheng noticed an ordinary white gauze scarf, an idea suddenly occurred to him and he remembered a red scarf that was once popular in "PlayerUnknown's Battlegrounds".
When it was first launched, as the first video of PlayerUnknown's Battlegrounds, it was extremely rare and precious. Coupled with the popularity of the global chicken-eating game, this scarce accessory was once hyped up to thousands or even tens of thousands of dollars, and it was still in short supply and in short supply.
As PlayerUnknown's Battlegrounds gradually became a hit, this ordinary red scarf also left a deep impression on the memories of many veteran players, Zhou Dongsheng being one of them.
He vaguely remembered that he had seen it while watching the live broadcast of the Curly-haired Baboon. Spending tens of thousands of yuan to buy a virtual scarf that was purely for viewing and had no additional attributes left a deep impression on Zhou Dongsheng, who had just entered society and was penniless.
Of course, with the progress and development of the short video era, luxurious things have become commonplace, and the only thing that remains unchanged is poverty.
"The Spring Festival is coming soon, and the red scarf... isn't it a good omen for good luck?" Zhou Dongsheng couldn't help but smile brightly.
The first golden-skinned 98K in PlayerUnknown’s Battlegrounds is certainly awesome, but since it has been borrowed to this extent, how can we miss the heavyweight dragon sniper?
As a sniper rifle that only appears in airdrop supplies, combined with the cool and awesome dragon sniper skin, isn’t this the symbol of a master?
Rare skin + rare gun, preferably with a first test souvenir or something like that, it's a sign of out-of-print. Isn't that just hunger marketing and creating suspense? How difficult is that?
Brandon Green was still introducing the unboxing system to Zhou Dongsheng, but he didn't expect that before Zhou Dongsheng even opened the box, a lot of creative ideas and selling points had already popped up in his mind.
There is no way. Zhou Dongsheng has never eaten pork, but he has seen too many pigs, especially the leader among them, Tencent, which can be said to be the best "teacher" (gritting teeth).
Zhou Dongsheng decisively told Li Jiana his idea, and Brandon Green's eyes lit up slightly. He thought that the first batch of unboxing prizes designed by him, even if not outstanding, were definitely above the passing line.
I didn't expect that compared with my boss's wild and creative ideas, I was still a little conservative, especially the red scarf that combined the characteristics of the Spring Festival, and the dragon totem, which is also one of the symbols of China, with the AWM, an airdrop gun...
These creative ideas are full of suspense, and undoubtedly add an extra layer of motivation to the already popular airdrop supplies, attracting players to flock to them.
Especially for players who are lucky enough to own the Dragon Sniper skin, if they don’t chase the airdrop and get the AWM to show off, won’t their whole body feel itchy as if an ant is crawling?
Just like the Dragon Blind skin in League of Legends, no matter how bad the feel is or how ordinary the appearance is, the concept of boasting about "Descendants of the Dragon" still makes this skin unique in the national server.
You can choose not to use it, but you can't live without it. Once it is released, you can brag about it for a year. This skin, which has no sincerity, has become the most valuable skin in the hearts of countless players by relying on gimmicks and marketing.
Otherwise, he would be the “best” teacher (gritting teeth)!
As for whether using the dragon sniper as a gimmick is suspected of plagiarizing CSGO...
My goodness, isn’t it reasonable for me, a “descendant of the dragon”, to use the dragon totem?
This is called cultural confidence, okay?