Volume 3: My days in a college fraternity Chapter 110 TV Live Advertising
St. Petersburg, Fla.
"I also want to appear on live TV, even if it's just a commercial." Jason said enviously as he looked at Tommy and Susan in the messy dressing room, where the makeup artist was applying some kind of makeup on their faces while they were quickly looking at the script cue sheets.
Mark slowly came over and whispered, "Didn't I tell you that I could get you to appear in the movie..."
"Get away, Mark! Stay away from me, as far as you can!" Jason glared at Mark and said, "I will never be an actor! Especially the kind of actor you are talking about!"
Holly stood in the aisle with her arms folded, looking towards the live broadcast room in the distance. Inside the live broadcast room, Bob Costa was sitting in the host's seat, promoting a cola drink that was said to help lose weight if consumed for a long time.
Except for Tommy and Susan who were invited to be guests of the live advertising program designed by Bob, the other three people from Actor Company chose to come to Florida despite their busy schedules. Jason and Holly even used a leave note for this purpose, because they did not want to miss the data of their software's first TV sales.
There are two forms of TV shopping. One is a scripted, recorded TV commercial that is very entertaining and can basically be viewed as a short film. Advertising companies in California do this.
The other is the live broadcast method used by Bob Costa at this time. The entire live broadcast room is like a TV talk show, with dozens of live audiences sitting below. The host recommends and sells various products on the stage like a talk show, and can also invite guests like a talk show.
Tommy and Susan were the ones Bob specially called to invite to participate in the first live sales broadcast. In order to sell 10,000 sets and earn the first 150,000 in his life, Bob designed several versions of sales jokes. In the end, he always felt that the jokes of other products that used funny things to attract the audience were not eye-catching enough. Finally, he chose conspiracy theories as the entry point. Low-income people believe in all kinds of conspiracy theories and like to listen to people tell them the truth about the so-called conspiracy.
And considering that he would not be convincing enough on the stage alone, he thought of the colleague named Susan that Tommy had mentioned to him.
"It's our turn." Seeing that the Coke in the live broadcast room had been taken away by the live broadcast assistant, Holly said excitedly, "The first step for the United States to know Actor Company."
At this time, in the live broadcast hall, Bob had picked up two product advertisements and said to the audience and the camera: "These are the two product lists given to me by a computer store on my way back from the Taxi Association yesterday... Why did I go to the Taxi Association? Because the Taxi Association needs me to give an explanation as to why my talk show is so boring, causing their members to have multiple collision accidents. I explained to them, why don't you go and cause trouble for the companies that produce the cars? You should blame them, why don't you develop a function that can help the driver drive when he or she is dozing off, instead of making things difficult for me. After all, my talk show always sticks to the boring style, which may be the only advantage I can show off..."
"Guess what they told me. They said that those big companies are indeed developing this function, but even if they succeed, they will only sell it to rich people first, and will never sell it to taxi drivers. It is said that President Reagan ordered one, so that if the driver is shot in an assassination incident, he can rely on this function to escape quickly, without having to use his imagination like President Kennedy."
"Kennedy Kennedy and Reagan, the two presidents we poor people love the most, one was assassinated and the other was almost assassinated. If we, the people who love them, hadn't investigated the truth, perhaps the masterminds would have even announced that they both died of suicide. We live in a country where all kinds of bizarre suicide methods emerge in an endless stream."
"Let's talk about these two product introductions, two product introductions from the computer store. This is the first one, a list of games, with a clear uniform price of 9.9 yuan printed on it. Some of you may say, I understand this list. I bought my child a second-hand computer, and he happily used the money he earned from his part-time job to buy a lot of games from the computer store. Each game only costs 9.9 yuan, and if you buy a dozen games, the children can have a happy and unforgettable childhood."
"Now let me tell you, this is a complete conspiracy by the rich and big companies. You always say my talk show is superficial. Well, now comes the sharp topic. It is a huge conspiracy against ordinary people like us. And I, Bob Costa, am the first person to expose this huge conspiracy to you."
"Look at the second software list in my hand. I guess your children must not have paid attention when they bought games. There are seventy software names and prices printed on it. The cheapest one costs fifty yuan. It is called "Microsoft Flight Simulator 1.00". Microsoft Flight Simulator is a game. You may be curious about the difference between this thing and those 9.9 games my children play? Why is it so expensive? Marvin, why do you think it is so ?"
“Uh… maybe it’s more fun than those 9.9 ones?” an audience member named by Bob said hesitantly.
"Wrong! Let me tell you, it's not a game, it's a simulation software. Once you play it, you will find that flying a small plane is no longer a difficult task for you, because you will be able to understand the various instrument panels, operating buttons, and gear positions on a small plane. That's why it's expensive, because it allows you to gain knowledge."
"Rich people don't want us to acquire knowledge easily, they just want us to be happy poor people. They are worried that if we acquire knowledge at a low price, we will become as rich as them. Seeing others rich is more painful to them than killing those rich people. Imagine that we drive a Rolls-Royce, wear high-end clothes, and go to high-end hotels like those rich people. How can they show off to us? They don't want us to acquire knowledge, they just want us to always stand at the bottom of society and look up to them with envy and desire."
"The same floppy disk, which contains no knowledge but allows children to foolishly play a game of playing aliens on the TV screen, is only sold for 9.9 yuan."
"And if you put any of these programs in, say Lotus 1-2-3 or WordStar, you can sell it for 495 yuan. What's the problem?"
"Software is what's on this floppy disk. You might still say, Bob, I don't know what Lotus or WordStar you're talking about. Then let me tell you, learning these two software means you can get a more lucrative job. If you learn these two software and understand those hundreds of pages of instructions, you can get a job in those big companies with a weekly salary of two to three hundred or even more, with vacations, pensions, and health insurance. Yes, those are the people in Miami who wear suits and ties, drive nice cars, and go in and out of big companies. If you learn them, you can become those people, but the rich have set a threshold. If you want to become that kind of person, you need to spend a thousand dollars to buy these two software, and then buy an advanced computer that costs at least 1,200 dollars, and then use your brain to remember hundreds of pages of instructions."
"Perhaps the female viewers who are watching the show right now are complaining, Bob, give me some cheap diapers, discounted cereal, and discounted clothes. I don't need these two softwares. I only went to high school. I don't understand computers and I'm not interested in them. Most importantly, I don't have 2,200 yuan. That's good. I know that you are the same as me. You don't have 2,200 yuan. What's even better is that not only do I know this, but there is also a poor kid from our country on the East Coast named Tommy Hawke who knows this."
"OSS, the price is 49.99. You heard it right, not 499, but forty-nine dollars and nine. It has all the functions of the above two softwares. You only need to learn this one , which is equivalent to learning both softwares. And you don't need to buy a high-end computer. The cheapest computer on the market can also run OSS. And its manual is only ten pages. As long as your brain can remember the menu of a hamburger restaurant, you will have no problem remembering it!"
"You might say, Bob, what if I don't even have the cheapest computer?"
"Our Tommy has thought of this. He provides classrooms, teachers, and computer training for everyone. All of this is free. As long as you spend fifty dollars, you can save at least two thousand two hundred dollars. This is my TV live broadcast. The product with the biggest discount. That's right, OSS, OfficeSmartSuite, a software that ordinary people like us can afford and is absolutely practical!"
"Some people will think that Bob is crazy. He has never sold such a complicated-sounding product before. I know you are curious about how much advertising fee the other party paid to let me take over such a difficult-to-sell product. No, no, no, I will donate all the advertising income I deserve to the Women's Equality Organization. I was moved by Tommy Hawke, the inventor of this software, and I will help him promote it without charging any advertising fees. I think it is worth promoting. It will change the fate of many people. This is the product I should sell to you most. It is the best tool for you to break the class solidification of this deformed country! Please allow me to invite a female guest. Not long ago, she was still making a living in the slums of San Jose by selling sex, the cheapest kind of sex, but now, OSS has changed her. Welcome, Susan~~~~~Curtis!! "
Tommy patted the back of the somewhat nervous Susan Curtis in the waiting area and asked, "What are you nervous about?"
"I just haven't seen this kind of situation before, and I don't know what to say." Susan smiled at Tommy: "Give me some advice, Tommy?"
"God taught us that honest words last forever, but lies only take a moment." Tommy patted Susan's shoulder gently:
"So, don't lie, don't exaggerate, just tell them the story about you, Susan Curtis."
