Volume 2: Storm Rising 2015 Chapter 461 Happy New Year
When the first rays of light of the new year shone on Zhou Dongsheng's face, he woke up from the big bed in the hotel.
Waking up alone, of course.
The countdown that echoed throughout the Bund last night still seems to echo in my mind.
"3! 2! 1! Happy New Year!"
The time displayed on the mobile phone then changed to "January 1, 2016 00:00".
After wishing Li Jiajia a Happy New Year, Zhou Dongsheng sent her back to the hotel where she was staying for the Golden Second Award, and then went back to the hotel to rest.
Although it seemed like an attractive idea to welcome the New Year with New Year's Eve fireworks, Zhou Dongsheng gave up the idea.
After all, it is difficult to take action against Li Jiajia, who is traditional at heart, and Zhou Dongsheng is not the kind of person who will do anything to get what he wants after satisfying his basic desires.
I simply had a good sleep, and when I woke up feeling refreshed, I walked to the hotel balcony and took a deep breath facing the rising sun.
The cool morning air entering Zhou Dongsheng's lungs refreshed him, and he was filled with countless hopes and expectations for the new year.
In the past year, I have worked hard and sowed countless seeds like a diligent farmer. This also means that the new year will definitely be a year of harvest.
Spring is coming. A day's plan begins in the morning, and a year's plan begins in spring. Why not go for a run to warm up first? I've been a little slack lately.
After all, I still have things to do today, so this can help me to be in a better mental state to face them.
After some exercise, Zhou Dongsheng felt refreshed all over. After breakfast, he went straight to Wenxue Network.
Some people may think that the biggest beneficiary of the Golden Second Award is Papi Jiang, who won two annual awards.
However, the real biggest beneficiary is undoubtedly the short video platform behind it. With the beginning of the new year, Wenxue Network also officially released an update.
The muse short video software has been completely transformed from the icon to the name, becoming something Zhou Dongsheng is familiar with.
Zhou Dongsheng naturally updated it as soon as possible. Looking at the icon of white musical notes on a black background on his phone, the overlapping effect looked like shaking musical notes, and the two words "TikTok" below made Zhou Dongsheng smile knowingly.
With a tap of the thumb, the familiar interface unfolds, with a slogan "Record your beautiful life" below. It is not difficult to see that Zhou Dongsheng played a crucial role in the design of this part of the interface.
As for the internal software layout, they are of the same origin. Except for the lack of other people's core algorithm, it is generally close to the short video software that Zhou Dongsheng remembered.
Although the core algorithm is the most important core competitiveness, for users, this most important thing is invisible and intangible.
Although Wenxue Network lacks the foundation and accumulation in this area, as long as it can seize the market first, it can still improve slowly the future.
Introducing the pig factory is undoubtedly a crucial first step.
The first year has begun, and no one knows when Toutiao will take action. Zhou Dongsheng has done everything he can, so let’s just take it one step at a time .
After all, I have the advantage, so I can't be vulnerable, right?
In fact, despite the New Year's Eve, a major ceremonial event, as 2016 begins, many discussions on the Internet revolve around the new year.
They were all ordinary topics like "The new year will be better for me", where people forwarded messages and made wishes. In this case, a series of topics about the Golden Second Award easily became hot topics.
The "Golden Second Award" even ranked among the top five hot searches. Even some New Year's Eve parties were not as popular as this award ceremony .
It is conceivable that the Golden Second Award has aroused heated discussions and debates among netizens. In a sense, the Golden Second Award has helped many netizens open the door to the new world of short videos.
Before this, there have always been many active video creators on several major platforms, whether it is Weibo, Kuaishou or Meipai, but most of them are motivated by the original intention of recording life.
It is more similar to the vlog format, and there are also some excellent video creators who know how to use video as a carrier to output content. There are emerging people in popular fields such as beauty, games, etc., attracting countless fans.
Although the industry has experienced wild growth and accumulated a good traffic base under such circumstances, neither creators nor users have a detailed concept of this.
Most of the time, they are just blind men crossing a river or blind men groping for an elephant, but the emergence of the Golden Second Award seems to have pointed out a clear path for everyone.
In particular, the division of many sub-awards clearly tells users and creators how many directions the video industry can choose, and the corresponding rewards make people feel an impulse.
No fancy reasons are as real as rewards of real money, especially the million-dollar grand prizes of the last five annual awards, and the most valuable "Creator of the Year" that is still undecided!
Not only will you get a bye, but the bonus will also be accumulated to the next cycle! The 1+1 2 million bonus is far more tempting to many creators than 2!
If you can win the "Best Creator of the Year" award for two cycles, not only will you get a considerable return on investment, but you can also prove that you are the best and most valuable creator in the two cycles...
The world is bustling with people all for the sake of profit. Everyone says it is vulgar, but no one among the common people is immune to it, so it is conceivable how tempting this simple and crude temptation is to video creators.
Not only the creators were watching, but also some video users were no exception, especially after they saw the video of [Papi Jiang] who won two yuan in a row...
It didn't seem to be that difficult. It looked like a stand-up comedy, or like one person playing multiple roles. They didn't understand the professional terms, but at least it didn't look difficult.
As for the copywriting and editing, never mind. Just give it a try. At worst, you can just treat it as a film for fun.
With such an eager idea in mind, both creators and users opened their mobile phones without hesitation and downloaded the Tik Tok short video.
If you want to do your work well, you must first sharpen your tools!
We must first understand the platform clearly before we can move towards our lofty ideal of winning an award, right?
As for what content to create, just pick a familiar niche. If you can’t win the annual award, you can always win a “consolation prize” in a niche.
One hundred thousand yuan is better than nothing. It’s better to have something than nothing, right?
Once this trend started, it even swept other video platforms, whether it was Weibo, Kuaishou, or Meipai.
Even if you already have a solid fan base on the original platform, the current means of monetizing traffic are limited, and having fans is useless. It is better to go to the next platform and think about the bonus.
What’s more, creators are not bound by one platform, and they have not signed an exclusive agreement with the platform…
With all the activity going on, it is not difficult to guess how huge a surge of traffic will be brought in to the newly renamed Tik Tok short video app. Even the server will be unable to bear the load and will have to be upgraded overnight.
While others were celebrating the New Year, the technical department of Wenxue Network was working overtime to withstand the pressure!
This overtime work was extended from 2015 to 2016, so I directly earned a year's overtime pay. Isn't it great?