Volume 2: Storm Rising 2015 Chapter 457 Walking Other People's Path
Zhou Dongsheng, who was at the Golden Second Awards, naturally had no idea that a public opinion storm centered on him was gradually brewing.
After all, Zhou Dongsheng himself obviously doesn't think that he is worthy of attention. However, sometimes the focus of public attention is always elusive.
Otherwise, there wouldn't be people who struggle so hard to get the hot searches and attention, while some people, even if they are just eating melons, can appear in the center of the stage while eating.
The award ceremony is still going on. The last two awards are Best Actress of the Year and the finale award of the Golden Second Award, Best Short Video Creator of the Year.
There is no doubt that the latter is far more valuable than the former, and it also means that he is the creator with the best performance on the short video platform in the year!
At the same time, Zhou Dongsheng also has high hopes for this finale award, hoping to make this award a weather vane in the short video era!
Naturally, this is not something that Zhou Dongsheng can decide alone. If it is just wishful thinking and the public does not approve of it, it will eventually become an empty title that will be shelved without any authority.
This difficulty is also a major problem faced by many awards, and it is beyond the control of the organizers.
Even some awards that were originally authoritative will gradually lose their authority and be spurned by the public due to the wanton behavior of the organizers.
Those who know something about the entertainment industry will probably not be too unfamiliar with this.
The relationship between an award and its recipients is not a one-sided achievement, but a mutual one.
The authority of an award is determined by the excellence of the winners. As long as the winners are excellent enough, they will naturally continue to give back to the award, further proving the authority of the award and thus being recognized by the public.
If you don't perform any more after winning an award, even the most brilliant honor will fade with the passage of time and be forgotten by the public.
After all, people are always forgetful, especially in the Internet age.
Fortunately, this most difficult problem is actually the easiest to solve for Zhou Dongsheng.
Winning the award is just the beginning. The first year is coming and everything has just begun, whether it is short videos, or [Papi Jiang] and [Muziqi].
Zhou Dongsheng himself was not sure whether this could be considered a strategic plan. As long as this pair of Crouching Dragon and Phoenix would not be destroyed in his hands because of his over-exertion...
Then this matter is naturally a sure thing.
Afterwards, the Actress of the Year was announced and it went to [Papi Jiang]. Jiang Yilei scored twice , winning two awards in a row!
Jiang Yilei was flattered. When he went on stage to receive the award, he racked his brains to barely give a reasonable acceptance speech. Of course, he couldn't help but express his gratitude to his boss Zhou Dongsheng.
And the final major award, the Best Short Video Creator of the Year...
This couldn't help but arouse the curiosity of the crowd, and even some viewers who were watching the live broadcast started to guess with interest.
If the audience was not interested in this award ceremony, they would have left the live broadcast room to watch other live broadcasts long ago. Those who can watch it now are naturally more interested in short videos.
Will it be [Papi Jiang] who wins three prizes in a row and becomes the biggest winner of the Golden Second Award, or will [Muziqi] win another big prize and also win two prizes in a row to tie with [Papi Jiang]?
In this regard, Zhou Dongsheng was ingenious and put some thought into it...
On the stage, Yang Luyu's face was all smiles, and he looked very happy. The effect of this Golden Second Award ceremony was far beyond his expectations.
According to reports from people below, the Golden Second Award has not yet ended, but the number of downloads and user registrations of Muse short videos has skyrocketed, and the number of daily active users has increased dramatically!
Although complete data has not yet been compiled, according to current incomplete statistics, the traffic brought to Muse Short Video by this Golden Second Award alone has far exceeded one million!
This has happened in just a few hours, not including the subsequent fermentation and dissemination. According to conservative estimates, it will be no problem to double the number of users of m use short videos!
Of course, considering the investment in the Golden Second Award, it is not surprising that this sky-high priced advertisement has a better effect. After all, it is the effect obtained with real money.
Whether these users can be retained in the future remains an unknown...
But this does not prevent Yang Luyu from being full of confidence in the future. After all, the big boss Ding Sanshi is sitting in the audience!
Just as Zhou Dongsheng said to himself privately, "The Golden Second Award is just a beginning, not an end. The future of short videos will only get better and better..."
Thinking of this, Yang Luyu also said with a smile: "I believe that after the announcement of the first four Golden Second Awards of the Year, everyone must be very interested in the final Best Creator of the Year... But!"
"After repeated consideration, we believe that both the development of the short video industry and the creators who rely on short videos for their creations are still in their infancy."
"Such an emerging industry and countless excellent creators mean that there are still infinite possibilities in the future, so we don't want to rush to conclusions and choose to leave this spark of hope to the future..."
“Therefore, we have decided not to award the Best Creator of the Year award for the time being, extend the selection period, and use more time to witness the birth of outstanding creators…”
"Of course, for the sake of fairness, the honor and bonus that belong exclusively to the best creator of the year will also be postponed to the next cycle, which means that the next winner of this award will receive double the reward..."
“We also hope that this can inspire the majority of creators, as well as those who are interested in developing in the short video industry but have not yet set foot in the short video industry, to compete for this award together!”
"This is also the original intention of our founding of the Golden Second Award. We hope it can stimulate the development of the short video industry and also provide some help to many creators."
Yang Luyu announced the news with a smile. This was exactly Zhou Dongsheng’s final thought, leaving a little suspense for the Golden Second Award and giving some motivation to many creators.
With the two factors combined, the 2 million grand prize is still quite attractive to many people!
Moreover, there is still a full year of preparation time, which is enough to attract countless aspiring people to make a sprint for this big award.
Even if the pioneers have already gained all the advantages, as Yang Luyu said, a new industry means unlimited possibilities. In a whole year, who knows, maybe they can overtake others?
Countless viewers who were watching the live broadcast in front of their computers were moved and could no longer suppress their inner eagerness. They immediately downloaded Muse Short Video and began to study and tinker with short videos.
In particular, focus on observing the excellent works of the winners. Imitation is always the fastest way to improve. Whether it is the videos of [Papi Jiang] or [Muziqi], they are indeed worth reference and learning for beginners.
And under the impact of this continuous flow of traffic, the winners themselves will also benefit greatly and receive the blessing of traffic.
The effect of the Golden Second Award is continuing to take effect.
However, Yang Luyu on the stage waited for a moment, letting everyone accept the news, and then slowly said: "On this occasion of the New Year, we also want to use the Golden Second Award stage to announce a piece of news to everyone."
"Our Muse music short video first emerged in overseas markets. It is a music short video community called musical.ly..."
"Under the guidance of our strategic investor Zhou Dongsheng, we entered the domestic market under the name of Muse. In just a few months, we have accumulated millions of users, and the concept of music short videos has also been recognized by the majority of users..."
"In order to better develop in the local market in the future, we decided to rename Muse Short Video to Douyin Short Video and set sail again in the new year!"
Yang Luyu spoke in a rhythmic voice, and at the same time waved his hand backwards, and a brand new musical note logo and a promotional slogan appeared on the big screen.
“TikTok, record your wonderful life!”
When this scene really appeared in front of him, even though he was the instigator, Zhou Dongsheng still smiled so hard that his mouth was crooked.
What does it mean to walk in someone else's path and leave them with nowhere to go? That's probably it.
