Volume 2: Storm Rising 2015 Chapter 449: Hot Search No. 1
At the end of 2015, although the sun is shining brightly today, the temperature is only 4 or 5 degrees Celsius, so it is still difficult to feel a trace of warmth when the sun shines on my body.
At this moment, the Shanghai World Expo Center is bustling with activity. There is a carefully arranged display of materials at the entrance with the words "Golden Second Award Ceremony" written on it.
At the same time, there is a red carpet of very high specifications extending all the way from the outside of the door to the inside. There is also a large signature commemorative wall on the red carpet. The process is basically the same as a regular awards ceremony.
On both sides of the red carpet, many media outlets had already set up their cameras and were very professionally prepared. Despite the biting cold wind, most of the reporters had anticipation in their eyes.
After all, in the past few days, this award ceremony, which is known as the "first new media short video award" in the country, has been widely promoted on the Internet and attracted heated discussions from countless netizens .
It even made it into the top ten of Weibo's hot search list, attracting a lot of attention. Although most people still don't understand the concepts of so-called new media and short videos, it does not hinder the enthusiasm of the crowd at all.
Especially when seeing the list of creators and important guests attending the Golden Second Awards, the interest of the onlookers increased greatly.
They are all grassroots creators. Many people have never heard of most of their names. Even the most famous one, [Papi Jiang], has not become a household name.
After all, even the first-line stars in the entertainment industry dare not say that they are known to everyone. There are very few stars who can truly become household names.
What's more, as a short video creator who has just emerged, in front of hundreds of millions of netizens, Papi Jiang's mere 2 million fans are just the tip of the iceberg.
Therefore, when the Golden Second Award suddenly appeared in the public eye, the unfamiliar names of the creators still made many people curious.
We are used to seeing glamorous stars stepping onto award stages, receiving flowers and applause, and winning the awards as expected, but we never thought that even grassroots creators could do it?
Compared to celebrities that one needs to look up to, this kind of award ceremony for grassroots creators is undoubtedly easier for the general public to resonate with and feel involved.
Naturally, I will pay more attention to this award, and curiously search for the works of those creators by ID. I want to see what kind of short video can win the award...
There are many viewers who hold this idea among the general public. After all, human curiosity is endless, especially when it comes to things that interest them.
When they click on each ID to see which excellent short video works are worthy of competing for the Golden Second Award, they often easily come up with an idea...
That’s it?
Is it necessary to go to so much trouble to hold an awards ceremony for this kind of thing? Isn't it just a person performing casually in front of a mobile phone camera?
I can do it too, isn't it just talking to myself on the phone?
If I can win an award, then maybe I can also have a chance to walk the red carpet, step onto the podium, and win an award?
Especially when they saw the words "million-dollar prize money" behind the five major awards, this impulse became more and more obvious, almost bursting out from their hearts.
Damn, this money is too easy to get, right?
Amid so many discussions, it is inevitable that the Golden Second Award has gained more popularity and topics, and its position on the hot search list has also been rising steadily.
Not to mention, with the presence of top Internet moguls like Ding Sanshi, the status of this seemingly third-rate award ceremony has been elevated to a different level.
Principal Wang, the national husband who was hailed as the No. 1 Internet celebrity in 2015, was also very popular at the moment. His attendance also brought a lot of attention and exposure to the Golden Second Awards.
What's more, there was the mysterious young man who appeared at the dinner party in Wuzhen a while ago. The Wuzhen dinner party had not been long ago, and there were already a lot of discussions and heated discussions surrounding this young man.
The Golden Second Award coincidentally continued this wave of discussion, and immediately attracted countless attention to the young man Zhou Dongsheng, who was mysterious, unknown, young, and handsome...
Compared with Ding Sanshi and Principal Wang, who are already familiar to the public, Zhou Dongsheng brings even greater mystery. For a time, the discussion about Zhou Dongsheng was even no less than that about the other two.
If Zhou Dongsheng takes advantage of this wave of popularity and opens a Weibo account, he should have a chance to challenge the achievement of gaining 1 million followers in a single day.
However, the Golden Second Award has already attracted enough attention and become a hot topic. One more or one less won't make much difference. Zhou Dongsheng has little interest in adding icing on the cake.
What's more, sometimes maintaining a little distance and a sense of mystery may have a better effect?
At the same time, since Ding Sanshi, the big boss, has decided to attend the Golden Second Award ceremony and also has the intention to invest in the music short video application, Ding Sanshi naturally does not mind going with the flow.
The pig factory is a large business, and the portal website and media business have always been one of the core businesses of the pig factory. Ding Sanshi just moved his lips, and the people under him naturally knew what to do.
With the further support of Zhuchang Media and Zhuchang Portal, the influence and value of the Golden Second Award have been further raised, and even rival companies such as Kuaishou and Meipai have been alarmed.
This huge commotion made them feel a sense of crisis, especially the shadow of the pig farm behind them.
Tenda just announced that it would give up its short video business. Tencent just left, so why did Tencent come here? And it made such a big fuss right from the start, which is much more exaggerated than Tenda's original move.
If it weren’t for the support of Zhuchang, in their opinion, Wenxue Network, which has just entered the domestic short video market for less than half a year, would dare to hold the Golden Second Award, which is known as “the first new media short video award in China”...
It's more or less a bit ridiculous, and even a bit like taking advantage of others.
After all, even Kuaishou, the big brother with hundreds of millions of users, did not take the lead in organizing such an award ceremony, but it was snatched away by a small nobody. Isn't this just picking peaches?
However, before this, they did not have any ideas in this regard. Instead, they shifted their business focus to the newly emerging live broadcast track and tried their best to develop their own live broadcast business.
Having said that, it seems reasonable that they have such confidence since they have the support of the pig factory.
Since it cannot be stopped anyway, it is better to take a closer look at this aggressive competitor and see what he is up to.
Therefore, they also paid attention to this first award in the industry, and at the same time kept their rival Wenxue Network in mind. If the effect of the Golden Second Award is really immediate...
Then they have to think about whether they should follow up synchronously and come up with an award. If they can't be the first, at least they can't fall behind.
Under such high-profile circumstances, the popularity of the Golden Second Award has skyrocketed, directly landing at the top of the hot search list. A large number of spectators are looking forward to it, waiting for the award ceremony to begin!
At this critical moment, if we mess up, the consequences can be imagined...
