Volume 2: Storm Rising 2015 Chapter 444 "Foresight"
Xu Ruoan twitched the corner of his mouth and said, "Your request is really not high at all!"
If this is compared with the Hong Kong Film Awards and the Golden Horse Awards, at from the same source and do not sound too abrupt. Although the gap is still quite large, at least the names are similar.
But comparing it with international awards like the Oscars is obviously a bit too far-fetched. After all, if you want to hold an international award, you must at least have a certain influence worldwide.
And this short video, worldwide... Thinking of this, Xu Ruoan suddenly woke up from a dream. The flagship product of Wenxue Network is not the domestic muse short video.
It’s music.ly in the overseas market!
Strictly speaking, Wenxue Network's short video business did begin to expand into the domestic market only after it had a certain influence in overseas markets.
If it really wants to benchmark itself against the Oscars, it may sound like boasting and a bit unrealistic at first glance, but in the short video business, Wenxue Network does have a certain foundation to develop.
After all, the influence of several unicorns in the domestic short video industry is limited to the domestic market, and their influence on overseas markets is almost zero.
Some short video software on the overseas market find it difficult to enter the domestic market. Even INS, which once had a certain influence worldwide, has long disappeared from the domestic market.
Although Wenxue Network’s short video business is not a top unicorn in either of the two major markets, its advantages in both domestic and overseas markets are indeed unique!
Maybe, the boss’s statement of “becoming the Oscar of short videos” is not just an exaggeration, but a long-term vision, aiming to become a bridge connecting domestic and overseas markets!
When this thought popped up in Xu Ruoan's mind, he was also slightly startled and couldn't help but look at Zhou Dongsheng deeply.
Seeing an inexplicable smile on Zhou Dongsheng's face, Xu Ruoan became more and more certain of his guess.
He took a deep breath. To achieve this level, the difficulty is undoubtedly there. It would not be an exaggeration to say that it is unique in the world. But at least the accumulation of knowledge from the Wenxue Network provided a tiny basic possibility for this lofty idea.
It's normal not to be able to do it, but if you can do it...
Xu Ruoan couldn't help but feel excited. Wouldn't it be much more interesting to be able to participate in something like this than to start his own business?
Thinking of this, Xu Ruoan put away his contemptuous thoughts and said seriously: "Boss, I am narrow-minded, but since we want to compete with the Oscars, I don't mind including the outstanding creators in the overseas market of Wenxue Network in the ranks of competing for the awards ceremony."
"With the participation of overseas creators, the regional boundaries of the awards ceremony have undoubtedly been opened up. From the beginning, it has been positioned internationally. Even if the influence is not high, it can set the tone for international awards."
"After all, our expectations for the first Golden Second Award are just to get off to a good start. If we take an international award as the basis, even if it is not good enough, it is still an international award. Is there a better start than this?"
"I have to say that the boss really woke me up. Compared with the boss's far-sighted ideas, my draft was indeed a bit too hasty. I reflect on this and it is my fault!"
Xu Ruoan's combination of imagination + self-criticism was performed too smoothly. Before Zhou Dongsheng could even react, Xu Ruoan had already continued his boasting and even included self-criticism.
Zhou Dongsheng was stunned. He just boasted casually. The smile on his face was just because he was satisfied with his boasting.
But he didn't expect Xu Ruoan to be so understanding. Although he didn't know what the misunderstanding was, Zhou Dongsheng's attainment in accepting adversity was no longer that of a Wuxia A'mon.
"Since you understand what I mean, then do as you say. In addition to these five major awards, you can also set up a few more targeted awards, such as the Best Overseas Music Short Video Award. We can't let overseas creators come here in vain..."
Zhou Dongsheng casually added that whether the Golden Second Award will be fair in the future depends on the development of the Golden Second Award and short videos, and this symbolic first session will naturally be used to promote its own people.
After all, Zhou Dongsheng doesn't have the magnanimity to build this stage at great expense. Wouldn't it be putting the cart before the horse to hand it over to the overseas market?
As for the issue of double standards, the overseas markets operate this way anyway. At most, we can be considered to be "learning from the barbarians in order to defeat them." We can't allow the officials to set fires while not allowing the people to light lamps, right?
What's more, whether it is [Papi Jiang] or [Muziqi], this pair of true dragon and phoenix are definitely worthy of this honor and are absolutely deserving of it.
The former is the number one Internet celebrity in China, and the latter is expected to become a cultural symbol for export. It is not excessive for Zhou Dongsheng to have high hopes for them and to support them.
It would be a waste if you have such a trump card in your hand but don’t know how to play the cards.
Xu Ruoan naturally nodded in agreement, and was amazed at the boss's broad vision. Look at the boss's broad mind, he even set up awards specifically for the overseas market, which really carried out the spirit of "It is a great pleasure to have friends coming from afar" to the end.
The boss is really far-sighted!
"Then let's notify these nominated creators in advance. Let's set the time for the end of the month. We will hold a lively awards ceremony together. It will serve as a benchmark for the industry and set an example for others."
"Through this awards ceremony, you can create momentum for [Papi Jiang] to become the top internet celebrity of the year. At that time, you can also strike while the iron is hot to promote the advertising performance plan for [Papi Jiang]'s IP..."
Zhou Dongsheng said with interest that although the timeline has been changed, with his overwhelming support, Papi Jiang, the first person to lead the monetization model of internet celebrity traffic advertising, will definitely not let him down.
The reason why Zhou Dongsheng was so generous in investing in the symbolic first Golden Second Award was not only because of the huge pressure brought by Toutiao, the "imaginary enemy"...
Zhou Dongsheng also wants to use the Golden Second Award as much as possible to achieve the effect of "spending a lot of money to buy a horse's bones", making Muse Short Video the preferred platform for many short video creators.
After all, traffic is king, and ultimately creation is king. Only the continuous output of high-quality works can meet user needs, allowing users to stay on the platform willingly , thereby consolidating the platform's traffic base.
For creators, the quality of a platform does not lie in the big promises the platform makes, but in the actual benefits it provides.
Only genuine profits are what creators most urgently want. After all, not everyone has the financial foundation to support their long-term vision and take the long view to catch big fish.
Zhou Dongsheng wants fame, the creator wants profit, and the supply and demand relationship is established, so naturally the two parties hit it off.
With the Golden Second Award attracting creators, it will naturally provide a sufficient foundation for the development of Muse short videos...
Oh no, with the end of the Golden Second Award, Muse Short Video will officially announce its transformation and start its new journey in the field of music short videos in 2016 under the name of "Tik Tok"!
