Volume 2: Storm Rising 2015 Chapter 401: Coming from behind
"Wow, I always thought that a million followers was a very difficult achievement to achieve, but I didn't expect someone to achieve it so quickly!"
"Yes! And there aren't that many works in total, right? The number of followers is increasing too fast!"
“But I have to say that the short videos they shoot are quite interesting. I enjoy watching every one of them, and the complaints are so satisfying and exciting!”
"That's right! These are all things I usually want to say but can't. This [Papi Jiang] really spoke out my thoughts!"
"She is so down-to-earth, she is simply a grassroots spokesperson, and she is so good at speaking. I like her videos of complaining in various dialects the most, they are so interesting!"
"The only thing I'm thankful for is that this person isn't from our company, otherwise the winner of the million-dollar prize that our boss mentioned would have been revealed in advance!"
"Hey, but is the direction of short video creation of [Papi Jiang] the funny jokes that the boss mentioned? How about we give it a try too?"
"It seems possible . The format is simple and not complicated. The most important thing is to test the writing skills. Otherwise, let's follow the trend and give it a try!"
The above conversation was just an exchange between several young girls in the office area of Little People Media. It is not difficult to see from the content of the conversation that on the Muse short video platform, [Papi Jiang] has taken the lead in winning the title of one million fans.
Such a significant event naturally could not have attracted only the discussion and attention of a few little girls. In fact, when the first short video creator with over one million fans appeared, Wenxue Network had already attached great importance to him.
After all, this is the first account on the muse short video platform to reach one million followers!
In the entire short video field, especially on the three giant platforms such as Meipai, Miaopai and Kuaishou, accounts with a mere one million followers are like stars in the sky, countless and not worth mentioning at all.
An account that has reached one million followers may just be a small step in the entire short video field to become an account with a certain fan base and size.
But for muse short videos, this is a historic step, just as the Tao Te Ching says: "One begets two, two begets three, three begets all things !"
The same is true for the ecological formation process of the entire platform. The appearance of the first account with one million followers is enough to show from all aspects that the platform ecology of muse short videos has gradually matured.
It also means that the platform’s conditions are sufficient to initially meet the needs of creators and users. If we cannot retain both creators and users, there will be no accounts with millions of followers…
And when Papi Jiang reached one million followers on Muse short video, the first person to know the news was naturally Yang Luyu.
Even though musical.ly has already achieved this in overseas markets, the fact that Muse can do this in the domestic market is still enough to boost Yang Luyu's spirits.
After all, this is a small opening in the domestic short video field surrounded by three giants! This is a field where even giants like Tengda have failed...
But Muse did it! This at least means that the operation route they have taken so far is not wrong, or that the differentiated entry point of music short videos is not wrong either...
Of course, it can also be said that they did not attract the attention of the three giants, nor were they besieged and targeted by them, which is why they were able to do this so smoothly.
As for what’s next, it’s obvious that the development of muse short videos will not be so smooth…
Later, when Yang Luyu got the relevant information of the account [Papi Jiang] and learned more about it, he couldn't help but sigh.
"It's a pity that this account was not entirely incubated by the Muse platform, otherwise its significance would be completely different. However... this strategic investor made the right choice!"
When Yang Luyu saw that Papi Jiang belonged to Yinian Media, a smile of relief appeared on his face.
Afterwards, of course, the news was conveyed to Zhou Dongsheng as soon as possible, as if to report the good news to the largest shareholder and strategic investor.
When Zhou Dongsheng received a call from Yang Luyu, he had a mixed feeling about the news, which was both expected and unexpected.
"I thought the first person to do this would be PDD. If I remember correctly, he was the one with the most fans on the Muse platform at the beginning."
Yang Luyu couldn't help but say: "This is indeed unexpected, but after I studied the works of the account [Papi Jiang], I found that the audience of her works is exactly the same as the positioning of our platform, both of which are mainly young people born after 1990!"
“It is precisely because it perfectly caters to the audience of our platform that the number of followers of this account has increased rapidly. Not only has it come from behind, but it has also set a historical record for the platform…”
Yang Luyu said passionately.
After reaching a strategic cooperation agreement with Yang Luyu, Zhou Dongsheng decisively invested the resources of his two major media companies into Muse short video, a product he valued very much.
After all, if you want to compete with Toutiao, then it is best to be the early bird and take the lead, leaving them with nowhere to go...
Therefore, even in Yinian Media's overseas operation strategy, in addition to the most well-known YouTube platform, it also broadcasts on the musical.ly short video community.
The two major IPs that were tried were [Muziqi] and [Papi Jiang]. According to the feedback from Xu Ruoan and Zhou Dongsheng, the former has achieved some results, but the latter still has little effect due to language characteristics.
After all, for most of Mu Ziqi's works, even if you don't understand Chinese characters, it doesn't hinder your viewing at all, and you can even enjoy watching them.
However, if you don't have some understanding of the profound Chinese culture, it would be difficult to appreciate the fun and laughter in works like Papi Jiang's .
What's more, most of Papi Jiang's works are famous for their daily complaints and their sharp criticisms of current hot topics. Naturally, they have no audience base in the overseas market.
Even the so-called Chinese and overseas students community probably won’t pay much attention to it…
However, in the domestic market, the situations of these two major IPs are completely opposite.
When Jiang Yilei was operating the account [Papi Jiang], the strategy he chose was to use the Weibo social platform as the main battlefield and other platforms as auxiliary platforms for full-platform delivery.
Therefore, when Zhou Dongsheng asked him to join Muse short video, there was nothing for Jiang Yile to resist. It was just another platform for his works to be released.
After all, up to now, there has been no intention of building walls between the major platforms. For creators, there is naturally no idea of exclusive content, and they basically choose the strategy of casting a wide net across all platforms.
[Papi Jiang] In addition to advertising on Weibo, there are also other platforms such as official accounts. On the social platform Weibo, not only has it already achieved one million fans, it is even rapidly approaching the 2 million fan mark.
Such a rapidly increasing rate of gaining followers is enough to make her a phenomenal internet celebrity in this era!
When Zhou Dongsheng learned about Papi Jiang's growth rate, he couldn't help but sigh that he had "finded a treasure". Before, Zhou Dongsheng had only heard of this extraordinary woman, Papi Jiang.
But I didn’t expect that this short video internet celebrity from ancient times would have such terrifying explosive power!
If Dazhi is the first generation in the live broadcast field, then [Papi Jiang] is the first generation in the short video field!
