Volume 2: Storm Rising 2015 Chapter 395 Hip Twisting Creativity
"The essence of short videos is that they are short, flat and fast. However, this shortness does not mean that the structure is simple. On the contrary, how to use this extremely short time to catch the user's attention, as long as you can make the user want to watch it again after watching it once, that is the secret to increasing fans..."
"For example, the double chin challenge is a clever use of contrast structure. From being ugly to becoming beautiful, a contrast structure is very intuitively reflected in the video within a dozen seconds, thus completing a very interesting short video work."
Zhou Dongsheng casually told Su Qian about his ideas for creating short video content, and then said in a persuasive manner: "The fast-paced background music undoubtedly acts like a catalyst, further amplifying the pleasure of contrast, and this fleeting pleasure makes the audience want more..."
"You should have understood the role of music the most during live broadcasts. If there was no music, your dance would lose half of its fun, right?"
Su Qian couldn't help but imagine herself dancing in a muted state in her mind. She found it inexplicably funny and couldn't help laughing out loud.
"It's true. If there's no music, not only will the audience feel awkward, but even I will feel weird when I dance. Music and dance are really indispensable."
Zhou Dongsheng snapped his fingers and said with a smile.
"That's right, this is why the app Muse chose to focus on short music videos. In order to cater to the short and fast characteristics of short videos, Muse also adopted the method of cutting out the climax of a fast-paced music to match each other."
"After all, we know that a popular song that is popular and widely spread often relies on the climax to create a memorable point. In this case, why not simply and crudely use the memorable point directly?"
“At the same time, the same is true for dance. We don’t need to lay the groundwork or develop emotions. We go straight to the point and present the essence of the content in the shortest possible time so that the audience will remember it!”
"The core is just two things: evil and brainwashing!"
"Magical dance and catchy music, this is the key to music short videos. As long as you can achieve these two points, gaining followers will be a piece of cake."
The change of thinking often requires a process. After all, live streaming and short videos are two different things. The former is like a buffet. Although it may not be filling, it has many varieties and it takes time to appreciate them one by one.
The latter is naturally more like fast food or even snacks, and the goal is to satisfy users in the shortest time possible.
You just need to change your mindset a little bit. When it comes to fast food and buffet, the only difference is the occasion and the materials used.
Su Qian seemed to understand, but Zhou Dongsheng didn't waste any words. After explaining the theory, they moved on to the simple and rough practice phase.
He pulled Su Qian to a full-length mirror, picked up his phone, picked out a catchy piece of music, and then handed it to Su Qian.
"Just follow the rhythm and twist your body to your heart's content. Show off your body to your heart's content and catch the audience's attention!"
"The more flirtatious, the better! This flirtatious process is what I want!"
Zhou Dongsheng guided with a smile, saying that the reason why he took so much trouble to teach Su Qian was naturally to let her make a good start and "corrupt" the trend of short videos in advance!
As long as a model for increasing followers is established, countless short video creators will naturally follow suit. After all, no one will refuse a simple and effective way of creation.
Just like the audience will not refuse a free, enjoyable show, it would be a shame not to watch it if it's free.
Although the first year of mobile has not yet arrived, and the user base of Muse short videos is still far from enough, it is impossible to achieve the feat of gaining millions of followers in one day like in the future.
But with Zhou Dongsheng's example and Su Qian's own outstanding conditions, it was easy for her to establish herself as a model for increasing followers.
Su Qian, who has long been accustomed to the live broadcast method, also has her own advantages, that is, she has no psychological burden and has her own insights when it comes to expressing herself and pleasing the audience.
Combining the various theories Zhou Dongsheng said, Su Qian understood what he meant and couldn't help but try twisting her waist. It seemed that there really was a different feeling, but Zhou Dongsheng felt that it was still not quite right.
"Don't use so many movements. Just a hip-twisting dance move is enough. Pay more attention to your eyes and keep your movements on the rhythm. This should be what you are best at. Do it again!"
Zhou Dongsheng became playful and started to instruct Su Qian. After all, Zhou Dongsheng had rich experience in "watching pigs run", so he was naturally adept at giving instructions.
Sure enough, after Zhou Dongsheng's correction, Su Qian quickly grasped the key points. Her dancing skills and charming figure were fully displayed in the hip-twisting movements. This time, she hit the timing perfectly and the effect was remarkable.
"Not bad, not bad. This effect is good enough. If you want a better effect, you can only work harder on your clothes. Your long legs are your greatest advantage. Just make full use of your advantage."
Zhou Dongsheng was very satisfied after seeing the finished product. Isn't this the original version of the hip-twisting dance?
After opening up her mind, Su Qian couldn't help but perk up. She stuck out her tongue and said, "As expected of the boss, you made me grasp the key points right away. I feel that the photos I took are completely different!"
Zhou Dongsheng waved his hand and said jokingly, "Grasping the key points is what I am best at. You should know this."
After earning a coquettish look from Su Qian, Zhou Dongsheng continued.
In addition, short videos have another major feature, which is creativity! "
“Play + creativity, as long as you play well and have creativity, you will naturally be liked by more audiences, and at the same time it will also stimulate the audience's desire to share. Just forward it casually, and use the process of social fission to spread from one to ten, and from ten to a hundred, and the number of fans will naturally increase quickly.”
"The short, flat and fast nature of short videos is naturally conducive to dissemination, and even the simplest ideas are still ideas. Simple hip-twisting dances like this are sometimes easier to spread because the content is clear at a glance..."
"This is the same as the 'double chin challenge'. Creative ideas are not isolated from each other. For example, the idea of the 'double chin challenge', if taken out alone and combined with this dance, can also achieve a secondary innovation effect."
"For example, this contrast effect can be achieved through clothing. By changing clothes during the dance, enough content can be piled up in a short time to dazzle the audience. The effect of not being satisfied with just watching it once will naturally be achieved..."
Having said that, Zhou Dongsheng stopped with a feeling of unsatisfied desire. Today's "teaching a man to fish" ends here. With this set of theories, it will not be difficult for Su Qian to increase her fans. It just depends on how well she can apply the theories.
Listening to Zhou Dongsheng's long speech, Su Qian couldn't help but reveal a look , and couldn't help but sighed: "Boss, how did you come up with so many interesting ideas? I feel that just these few points are enough for me to study for a long time."
Although it sounds simple, Su Qian has gone through some practice after all, so she naturally understands the value of these creative ideas. At least she is not cut out for it, and she has been groping for so long but still hasn't figured it out.
"I was the one who came up with the 'double chin challenge'. I just thought it was fun, so I invested in this app. If I want to play it, I have to understand it first."
Zhou Dongsheng said shamelessly, after all, how can the story of a reborn person be considered plagiarism (funny).
"Boss, please accept my knee!" Su Qian couldn't help but say an old internet buzzword, which gave Zhou Dongsheng goose bumps.
"Come on, take a few more photos. Try out the ideas I just mentioned. Let me see the results. Especially this costume change..."
It just so happened that I was in a bad mood early in the morning, so I could take the opportunity to vent my anger and also collect some tuition fees.
Perhaps, this is the boring daily life of the number one brother on the list.
