Volume 2: Storm Rising 2015 Chapter 387 Future Vision
After sending Lu Sifang and others to Beijing on business, Zhou Dongsheng naturally returned to Yangcheng, exhausted .
Regardless of past and present lives, Zhou Dongsheng still feels that he is most comfortable staying in this familiar city. After all, in these two lives combined, the time he has spent in this city is probably longer than the time he has spent in his hometown in this life.
After returning to Yangcheng, Zhou Dongsheng was not idle either, as he had other things to do.
Xiaorenwu Media started out as an anchor agency and is also one of Zhou Dongsheng’s foundations, so it’s natural that he attaches great importance to this company.
After all, Xiaorenwu Media is Zhou Dongsheng's most important support in the face of the future boom in the internet celebrity economy. Zhou Dongsheng will naturally not be satisfied with just taking advantage of the information gap and earning the difference in the anchor contract.
Compared to this one-off business, the business with a steady stream of traffic is the real future, and it is the future that Zhou Dongsheng has witnessed with his own eyes!
So after discussing the strategy of Muse short videos with Yang Luyu in Shanghai, Zhou Dongsheng also had some ideas of his own waiting to be implemented.
Zhou Dongsheng used to be timid. He always wanted to wait for the wind to come and take advantage of the situation. He racked his brains to find bargains, for fear of missing any opportunity and regretting it.
After all, "time waits for no one", and this chance to start over is extremely precious. If you miss those opportunities again in this life , there will be no next life to make up for it.
However, after experiencing the World Cup and the stock market, this wine makes cowards braver. Money is a man's waist, and if your wallet is full, you will naturally become fatter.
Especially after successively acquiring investments in Pinxixi and Mihayo, Zhou Dongsheng's "food and clothing" problem for the rest of his life was completely solved. Now he has no worries at all.
Although I am far from the point where I can calmly say "money is just a number" and "I have no interest in money", it is not an easy task to squander all this wealth.
Therefore, Zhou Dongsheng naturally became restless and wanted to do something, so he strongly encouraged Yang Luyu to enter the domestic short video field and make early arrangements.
In addition, Zhou Dongsheng is also preparing to let Xiaorenren Media enter the short video track in advance, especially in the area of short video content...
If you master the content, you master the traffic, and if you master the traffic, you can naturally create a decent IP and further shape the Internet celebrity matrix of Little People Media!
Compared with the visible benefits and returns from live streaming, this business is obviously unlikely to generate any profits or returns in the short term.
It even requires a lot of money, manpower and material resources to be invested in advance. In the eyes of ordinary people, this is gambling.
But for Zhou Dongsheng, it is still an investment that is sure to make money.
Compared to the current traffic that most people think is difficult to monetize, in Zhou Dongsheng's eyes it is no different from real money.
What's more, once you have mastered the traffic channels, money is only secondary. The influence it can bring is so great that even Zhou Dongsheng, who only has a limited understanding of the situation, can understand its power.
"If you don't fight for the position of public opinion, it will naturally fall into the hands of the enemy!"
This thought flashed through Zhou Dongsheng's mind.
If I can achieve this level, then my rebirth is not in vain, and I have not lost face as a reborn person, right? Zhou Dongsheng joked in his heart.
After a mediocre sleep in the large flat, Zhou Dongsheng, feeling full of energy and refreshed, came to work at the company the next day with Li Jiana, who also had a rosy complexion.
As soon as I entered the door, Xu Kaidao came to greet me with a smile on his face. It was obvious that he had known the news that Zhou Dongsheng had returned to Yangcheng, so he was waiting here early.
Although he got the shares, Xu Kaidao still did not forget his original intention and always kept his mission in mind.
"Hey, Old Xu, you're here just in time. Come to my office and have a chat. I have something to discuss with you." Zhou Dongsheng smiled, put his arm around Xu Kaidao's shoulder, and walked towards the office.
"Could it be that boss, besides attending Master Huang's wedding, gained something else during this trip to the Magic City?" Xu Kaidao said with a smile.
"Indeed, there are other gains, which are about the future development of our company. After all, the company's business has been stagnant recently, which makes me very distressed." Zhou Dongsheng said seriously.
Xu Kaidao was shocked when he heard this. Was the boss criticizing him?
After all, the development of Little People Media is visibly rapid even in the industry, but Xu Kaidao also knows that this is also due to the boss's unique ability to recognize talent.
If Zhou Dongsheng hadn't laid , Little People Media wouldn't have been able to grow so fast, and the role he played in this process...
It's really comparable to the shares I hold, about 1%.
So after being "reprimanded" by Zhou Dongsheng, Xu Kaidao couldn't help but feel a little worried.
Zhou Dongsheng naturally didn't know that Xu Kaidao had over-interpreted what he said casually. After he came to the office and sat down, Zhou Dongsheng couldn't help but say.
"Old Xu, do you still remember what we talked about when we first met?"
Xu Kaidao, who was already worried, felt even more uneasy after Zhou Dongsheng's "test". He racked his brains to think.
"Of course I remember. At that time, my boss asked me about my views on the 4G era, the prospects of mobile Internet, and the internet celebrity economy we were engaged in..."
"To be honest, I didn't quite agree with my boss's opinion at that time, but the growth rate of Little People Media today is really a slap in the face to me."
Xu Kaidao was extremely panicked inside, but he pretended to be calm on the surface, even at the cost of humiliating himself.
"Hey, this is just the beginning. The current Xiaorenren Media can only be regarded as a small step forward in the anchor economy. It is still a long way from the internet celebrity economy we originally envisioned."
"Although we have benefited from the rise of the live streaming industry and the increasingly fierce competition among live streaming platforms, this money-burning war will obviously not last long."
"The market will tend to be rational. No matter how big the bubble is, it will burst. When the water is muddy, we can fish in troubled waters, but if we wait until the water is clear, then what we have to compete with is fishing skills."
"So, I have to prepare for a rainy day." Zhou Dongsheng said meaningfully.
Xu Kaidao was startled and said quickly, "Boss, I am right. But please forgive my ignorance. Does this fishing technique refer to... traffic?"
Zhou Dongsheng shook his head. "Traffic is important, but traffic alone is like duckweed without roots. Even if you give it to me, I can't keep it. The most important thing is naturally content!"
"The reason why top anchors are top anchors is that they have unique and unrepeatable qualities, which support them to continuously provide the audience with content that they like to see and hear."
"It is precisely because of the scarcity of top anchors that their value is determined."
“Although we cannot decide this quality, we can control the content. This is what we at Little People Media should do!”
“Next, this will be the main development direction of Xiaorenren Media. Only by having the ability to continuously create high-quality content can we go further!”
