Volume 2: Storm Rising 2015 Chapter 378 The Wolf is Coming
With the overwhelming publicity campaign and a large number of anchors announcing their entry into Muse short video, a "wolf is coming" rumor was set off in the domestic short video field.
Ever since the Internet giant Tencent announced the cancellation of its Weishi short video project, even the top Internet companies in the country have been forced to fail in the short video field.
Therefore, in the eyes of large and small capitals, the short video field is equivalent to the final conclusion, and all the capitals seem to have tacitly reached a consensus that "investing in short videos is equivalent to throwing money away."
As a result, they all rushed into the live broadcast field to seize the city and territory . For a time, live broadcast platform projects of all sizes popped up like mushrooms after a rain. More than a hundred live broadcast platforms were established and were preparing to go online to compete for the cake.
In the field of short videos, in addition to the Kuaishou platform, which has hundreds of millions of users and dominates the market, there is also Yixia Technology, which controls the two major short video tools, Miaopai and Xiaokaxiu.
Relying on the opportunity of the "Ice Bucket Challenge" to set off the entire network, and by being directly embedded in the Weibo platform to become Weibo's designated video software, Miaopai has established a firm foothold in the short video industry.
At the same time, Xiaokaxiu, which took a different approach, relied on various novel short video methods such as lip-syncing to top the rankings in the mobile APP mall just two months after its launch.
These two short video software are both owned by a company called Yixia Technology. If you take these two software separately, they are no match for Kuaishou at all.
However, the two combined can still compete with Kuaishou.
Therefore, in the current short video field, after Tencent announced its withdrawal and shifted its strategy to invest in leading platforms, a situation has been formed that seems to be a "three-legged race" but is actually "equally divided."
While consolidating their own base in the short video field, the two companies are also not idle and are actively seeking growth points in order to surpass their competitors!
Seeing that the live streaming industry is booming, the answer is naturally obvious. Since others can do live streaming, why can't short videos?
Without even having to discuss it, Kuaishou and Yixia Technology, the two leading players in the short video field, have been working together to set up projects within the company, and have been secretly developing live streaming functions, preparing to enter the live streaming field to expand their territory and make a splash.
However, unexpectedly, after the visit of Tengda, the blind bear, the back garden of his house welcomed a new guest, who caused quite a stir.
Although it cannot be compared with Tenda, relevant information about Wenxue Network soon appeared in the internal meetings of the two short video platforms and was analyzed.
"Wenxue Network, its music short video community musical.ly has tens of millions of users in the overseas market. It is popular overseas by quickly creating 15-second music short MVs, and has set off a social craze among young people in Europe and the United States..."
"In August 2015, we received tens of millions of dollars in funding from Dongsheng Capital. After receiving a large amount of funds, we established Muse short video and entered the domestic market. According to incomplete statistics, we currently have millions of users..."
Open and transparent information like this can be easily understood with just a little effort. Judging from the information we have so far, this menacing Muse short video seems to have some "the wolf is coming" meaning.
There is no other meaning, it is just the literal meaning. This "wolf is coming" is obviously a bit strong on the outside but weak on the inside. A short video community that mainly focuses on the overseas market has entered the domestic market after receiving financing...
In the eyes of others, it is just a normal business decision to improve one's own ecology and get rid of dependence on a single market, which is naturally understandable.
In the view of the two domestic short video giants, the biggest highlight of this company is undoubtedly that its products can achieve success in overseas markets.
This is not easy. After all, for many domestic Internet companies, letting their products "go overseas" is an unattainable dream.
After all, the problem of acclimatization caused by cultural differences is not only faced by domestic Internet products, but also by Internet products developed in China from overseas.
Just like the two popular Internet fields of e-commerce and social networking, even the globally popular Amazon and MSN have hit a snag in the domestic market, which is a clear example.
Therefore, even if there is successful operation experience overseas, it is still a question whether this system can be used in China, not to mention...
"After getting the financing, shouldn't we continue to consolidate our overseas market? But we are in a hurry to expand the domestic market when we only have tens of millions of users. Are we biting off more than we can chew? Are we not afraid of losing sight of both ends?"
"Even Tengda has withdrawn from the market, but this small company is so brave and fearless!"
"Now, relying on the novelty and some gimmicks, we can barely have a million users, but once the wave of novelty fades, it will be clear who is swimming naked. What kind of mousse can do that Tenda can't do?"
"It's not called muse, it's called Muse, the goddess of music in ancient Greek mythology. It's really an imported product from overseas markets, and even the localization didn't forget to give it a foreign name."
Ideas like these appeared simultaneously in the internal meetings of the two short video platforms. Despite the huge publicity, the loud thunder and little rain obviously failed to attract their enough attention.
In addition, there are naturally some different opinions.
"Apart from anything else, the IU design of this software is very concise and clear, and there are things we can learn from it. I think we can learn from it and further optimize our software interface."
"The idea of this short music video is quite similar to our flagship product Xiaokaxiu. We can also learn from it and optimize our product core. Also, this 'double chin challenge' is similar to our previous 'ice bucket challenge'..."
Although in their opinion, the short video of Muse does not pose any threat, there are still some merits that can be learned from it. After all, Internet products are mostly copied, which is not shabby.
At the internal meetings of the two major short video platforms, the atmosphere was extremely relaxed. If it was Tenda that made a comeback, perhaps they could still be prepared for it, but Muse, a new player in the domestic short video field...
They can only use it as entertainment at meetings.
After all, the Internet has never lacked competition. Before Muse, there was not only Tenda, but also some other products, and after Muse, there will certainly be many more.
It is obviously unrealistic for everyone to make a big move and be on high alert. What's more, for the top players standing at the top of the industry, even if they just remain calm in the face of ever-changing situations, it is enough to defeat countless challenging opponents.
For example, a company suddenly announced in a high-profile manner that it would enter the instant messaging field and defeat Tenda.
If Tengda just looks at him, he will be considered the loser.
I guess no one would take it seriously. Of course, if it were really done, that would be another matter.
So you ask, does this rocket burn carbon or gas (funny)?
