Volume 2: Storm Rising 2015 Chapter 329: Tengda's Visit
Magic City, the headquarters of Xunmeng Technology Company.
After the Pinduoduo V1.0 version was officially launched, the strong user base established by the "promoting good goods" fruit group buying model began to smoothly transition to the Pinduoduo e-commerce platform.
After all, "Tuihaohuo" itself is equivalent to the predecessor of the Pinxixi platform. It is Huang Zheng's exploration and attempt of the group buying model and the concept of social e-commerce. After gaining recognition from a large number of users, the platform's success is still foreseeable.
With the efforts of Gu Pinpin, a capable assistant, some of the educational and entertaining gameplay that Xunmeng Technology originally mastered in the gaming field were integrated into the Pinxixi e-commerce platform.
Just as social interaction is an indispensable part of gaming, Pinxixi has pioneered the integration of gaming methods into the social e-commerce model. With the support of various "visible" discounts and a series of measures, the operating data of the Pinxixi platform has grown at a rate visible to the naked eye.
After all, the user group gathered by "Tuihaohuo" on WeChat is extremely sensitive to prices. They are attracted by the discounts and benefits brought by fruit group buying and become fans of Tuihaohuo.
And when Gu Pinpin was leading the team to develop the Pinxixi platform, he also took the opportunity to turn the already large-scale Tuihaohuo app into a software, just as a way to practice.
Tuihaohuo is like the fruit version of Pinxixi. It relies on the main business of group buying fruits, takes a different approach of valuing quality over quantity, and easily takes the lead in this field.
The user group that promotes good products is more of a group that supports discounts than a group that supports good products. If a cheaper option appears, they will definitely choose the cheaper one without hesitation.
This is undoubtedly a major feature of the sinking market. After a pleasant conversation with Zhou Dongsheng, Huang Zheng has clearly aimed his strategy at the entire sinking market.
Traditional e-commerce is taking the boutique route, just like a large supermarket, bright and beautiful, with a full range of goods, from gold and silver jewelry to daily necessities.
For consumers, shopping in such large supermarkets is also a respectable thing. It is a two-way process and mutual choice .
After clarifying the strategy of "surrounding the cities from the countryside", Huang Zheng led his team into the sinking market without hesitation.
Instead of competing with traditional e-commerce in the "large supermarket" field, we can become the "wholesale market" in the sinking market!
This strategy, put into practice by promoting good products, can be said to have achieved remarkable success.
The process of transitioning users from the WeChat social platform to the Tuihaohuo software was very smooth, and Tuihaohuo not only successfully accumulated tens of millions of users.
At the same time as the release of Pinxixi V1.0, Tuihaohuo software also topped the APP store’s free software rankings for the first time!
Huang Zheng also announced this good news with great pride at today’s internal meeting, and all colleagues at Xunmeng Technology were delighted.
This honor is the result of user selection, and is also the result of the hard work of all colleagues at Xunmeng Technology over the past few months.
This achievement is undoubtedly the greatest reward for them, and they also feel a sense of pride for being able to participate in such a project.
Most importantly, as an initial team member, this achievement will undoubtedly add a strong touch to everyone’s resume and will be of great benefit to the future.
This achievement is undoubtedly the closest to success for Huang Zheng, who has fought in the e-commerce field for the third time.
“The success of pushing good products proves that we are on the right track. However, relying solely on the success of a single category of fruit group buying can only be called e-commerce, and what we need to do next is to build a platform!
If the Pinxixi platform can fully take on the good situation of promoting good products and further expand the situation... then it will be time for us to taste the delicious fruits of success!"
In internal meetings, Huang Zheng was generous in giving inspirational speeches. This skill is undoubtedly a must-learn for every entrepreneur.
For Huang Zheng, who has started many businesses, this is undoubtedly extremely skilled.
Moreover, Huang Zheng's words have substance. This is the success he desires in his heart, and it is also the goal that has supported him to pursue even at the cost of three battles in the e-commerce field.
And with this third project, Huang Zheng finally saw the possibility of achieving this goal!
Therefore, Huang Zheng no longer had any reservations about this project , but decisively chose to go all in, putting all his chips at the stake.
Not only did he have the help of Duan Yongping behind him, but he also used his own connections and accumulation to form a four-in-one model of Ding Sanshi, Sun Tongyu, and Wang Wei to protect the Pinxixi platform.
With the launch of the Pinxixi platform, tens of millions of users who promote good products have also begun to smoothly transition to the Pinxixi platform.
After all, it is a software of the same origin, and users who have tasted the sweetness of fruit group buying will naturally not be satisfied with only fruit consumption. Even users in the sinking market have an increasing demand for more diversified consumption.
The emergence of the Pinxixi platform further caters to the consumption needs of this group of users, with the same recipe, the same taste, and more diversified products.
Let the user group that promotes good products seamlessly connect to the Pinxixi platform, and at the same time spread various group buying discount information through their own social circles.
The Pinduoduo trend, which is still in the "word of mouth" stage, is not eye-catching, but it is beginning to build momentum in secret. When it attracts the attention of giants from all sides, it will surely make a big splash.
"Knock, knock, sorry Mr. Huang."
Just as Huang Zheng was speaking excitedly, there was a knock on the conference room door and the girl at the front desk pushed the door open with an apologetic look on her face.
"There are a few people outside who want to meet Mr. Huang. They say they are from Tengda Investment Department..." said the girl at the front desk.
Huang Zheng couldn't help but be shocked. No matter how hard he tried to hide the good products that had grown up relying on the WeChat social ecosystem, he would never be able to hide them from Tengda's eyes.
Huang Zheng had already anticipated this, knowing that Tengda would come knocking on his door sooner or later.
However, the people from Tengda arrived much earlier than Huang Zheng expected. I wonder whether it should be said that the giant was preparing for its own ecosystem, or that Tengda was particularly eager for the "e-commerce gene" that it has always lacked?
The difference between the two indirectly determines the initiative and bargaining power held by Huang Zheng...
Huang Zheng's mind was full of thoughts, but on the surface he smiled and said, "Please invite them to the living room. I'll be there right away."
The girl at the front desk nodded in agreement. Huang Zheng turned to look at his colleagues and said with a smile, "Even a giant like Tengda has paid attention to us. Is there any stronger evidence than this?"
"Today's meeting ends here. Everyone keep working hard. Abu and I will go over to meet the people from Tengda."
The people below were also full of energy and extremely excited after being stimulated by the two doses of chicken soup for the soul and the visit from Tengda. They were immediately ready to sweat at their jobs.
"Abu" is the name Gu Pinpin uses within the company. Gu Pinpin, who was sitting below Huang Zheng, also nodded, and the two of them stood up and walked towards the reception room.
