Volume 2: Storm Rising 2015 Chapter 319: The Great Voyage Begins
Xu Ruoan picked up the phone and saw the word "Boss" on it.
Although Zhou Dongsheng is as young and handsome as the artists she has managed, her current identity is just a high-level worker, and no matter how high-level, she is still a worker.
Xu Ruoan, who had experienced many ups and downs, naturally understood this clearly.
"Mr. Zhou, are you calling me because you just remembered that you have such a company?" Xu Ruoan answered the phone and said with a sweet smile.
"What are you talking about, Sister Xu? I didn't ask any more questions because I fully believe that professionals like you can manage Yi Nian Media in an orderly manner."
Zhou Dongsheng spoke carelessly, without any trace of strangeness in his words. Although they were of the same age in "soul", it was not excessive to call her Sister Xu.
At the same time, Zhou Dongsheng's high-end personnel skills of " don't employ .
Zhou Dongsheng is getting more and more adept at being a hands-off boss. As for whether Xu Ruoan will have ulterior motives and empty out Yi Nian Media to start a new business...
I can only say that this idea is quite cruel!
"Thank you Mr. Zhou for your trust. The company structure and recruitment of Yi Nian Media have been almost completed. As I have limited knowledge of this industry, I am still learning and adapting..."
Xu Ruoan still sticks to his principle of speaking his mind. He does what he knows and is still learning and adapting to what he doesn't know. It's that direct.
"Internet celebrities and entertainers are essentially the same. I believe that Sister Xu's professionalism is enough for the job! I believe that during the time Sister Xu took over Yi Nian Media, she also learned about the company's first signed Internet celebrity [Mu Ziqi], right?"
Zhou Dongsheng was generous with his praise. As a qualified boss, this skill of making promises verbally without having to deliver on them had been ingrained in his blood.
It can only be purified when street lamps are hung.
"I understand. Let me give you an inappropriate example based on my experience. In my opinion, [Mu Ziqi] is a talented artist who is willing to spend time polishing his works and honing his skills ..."
"In this process of accumulation, I have gradually formed my own unique video style and distinctive personality label. The [Muziqi] IP will also steadily gain its own stable audience..."
"According to the standards of the entertainment industry, Papi Jiang is more like a comedian and variety show star, while Mu Ziqi is more like a solid and capable actor. The two have completely different styles."
“But they also have a clever thing in common. They each have a distinctive personality, and their personality is likable. At the same time, the creative content they produce is very personal…”
"Based on my experience in creating artists, this kind of distinctive characteristics is precisely the most valuable attribute. After all, in the entertainment industry , what is most lacking is stereotyped good-looking appearances and highly homogenized content."
Xu Ruoan threw out all his opinions with great enthusiasm, just like telling off a burden. It can be seen that Xu Ruoan has indeed put a lot of effort in research during this period.
"Not bad, not bad. According to your point of view, these two people I signed casually are really treasures?" Zhou Dongsheng joked calmly.
"I can only say that they are two rough diamonds. Whether they can become treasures depends on the specific operation and creative results. After all, there are many talented talents in the entertainment industry who died halfway."
Xu Ruoan said very pragmatically that this principle is not only common in the entertainment industry, but in all walks of life.
After all, it is difficult to become a talented person if you only have potential but do not polish and hone it.
"I like Sister Xu's open and honest personality! I recently invested in an overseas short video platform, and suddenly I had some vague ideas ."
"So I thought about calling Sister Xu to share this."
Zhou Dongsheng's nonchalant words and his inadvertent flex of muscles made Xu Ruoan realize once again that Zhou Dongsheng's strength was not proportional to his age.
"This overseas short video platform, called musical.ly, was developed by a Shanghai team. In view of the fierce competition among domestic short video platforms, it chose to go global and enter the overseas market."
“I didn’t expect that it would break cultural barriers with music, a universal language of the soul, and unexpectedly become popular in overseas markets, becoming the leader in the overseas short video market today…”
"As the saying goes, one can draw inferences by analogy. This incident gave me a little inspiration. If it is a language-based creation like [Papi Jiang], it will definitely be difficult to break through the cultural barriers between China and the West. However, [Mu Ziqi]'s food videos are obviously different..."
Zhou Dongsheng spoke eloquently, deducing the known results in his mind. What he said made sense naturally, and there was a convincing .
After all, this is the "history" that Zhou Dongsheng witnessed with his own eyes.
Xu Ruoan suddenly understood what was going on, and continued, "If music is the language of the human soul, then food is also a common need of mankind. Although Mu Ziqi's food videos are mainly in Chinese characters, it does not affect the viewing experience as far as the main body of the video is concerned..."
"Moreover, this is also the Eastern cultural factor mixed in [Mu Ziqi]'s videos. From the perspective of the domestic market, it is very normal, but in the overseas market dominated by Western culture, it is a clear-cut scarce attribute..."
Following Zhou Dongsheng's idea and expanding it a little, Xu Ruoan unexpectedly felt that this idea was very feasible. Compared with the conventional strategy, this unconventional idea might actually have miraculous effects!
Most importantly, the threshold for pure overseas operations and video delivery is extremely low, the cost is not high, and if successful it may bring high returns.
The more Xu Ruoan thought about it, the more interesting it became. He even looked forward to the results of the [Mu Ziqi] IP after it went overseas.
"I understand, Mr. Zhou. I will immediately start preparing for the overseas operation of [Muziqi]'s videos. Should we also try [Papi Jiang]'s videos? We can just add English subtitles..."
Xu Ruoan said decisively, and even wanted to try it with the IP [Papi Jiang]. Who says that language is definitely not possible? Maybe, like a talk show, it can also form a unique audience.
These are also the two major IPs currently controlled by Yinian Media. As for the work of discovering and training new talents, it is obviously not a project that can be accomplished overnight.
We have to open up the situation first.
"Of course, there's no harm in giving it a try. I'll leave this matter to you. I'm about to board the plane." Zhou Dongsheng agreed casually, exchanged a few words of greeting and hung up the phone.
Zhou Dongsheng is naturally quite clear and confident about the overseas results of the IP [Muziqi] and believes that the effect will not be too bad.
But regarding the influence of the IP [Papi Jiang] overseas... Zhou Dongsheng could only say: Hi, that’s it, I haven’t heard of it (Uncle Yu Qian.jpg).
But since Xu Ruoan said so, let's just give it a try. It's idle anyway, so why not use it? Zhou Dongsheng, the boss, thought with a clear conscience.
As for the boarding matter, Zhou Dongsheng was certainly not talking nonsense, the call was indeed made in the terminal hall.
After hanging up the phone, he and Li Jiana boarded the flight back to Guangzhou.
