Volume 2: Storm Rising 2015 Chapter 302 The First Hot Selling
In the second half of 2015, after Tencent's Weishi basically bid farewell to the short video stage, there are only two or three big cats left on the domestic short video platforms.
In addition to the leading player Kuaishou, a platform with unique domestic characteristics, there is also Xuanyixia Technology, which owns two major short video applications, Miaopai and Xiaokaxiu. With its two killer features, it dominates the short video field.
Miaopai, in particular, decisively chose to follow the trend in the "Ice Bucket Challenge" that swept the Internet at home and abroad, and played the celebrity card, leading a large number of celebrities to take the "Ice Bucket Challenge" on the Miaopai platform.
In addition, as it is a built-in video application on the Weibo platform, Miaopai has thrived in the social attributes and has been very popular for a while.
In the C round of financing alone, it has won a huge amount of financing of 50 million US dollars, which is comparable to the valuation of the entire Wenxue Network company , and also won the capital of celebrities such as Huang Xiaoming and Li Bingbing in one fell swoop.
With the combination of the two, Miaopai has become particularly popular in the domestic short video field and is the first choice for most users when choosing short video software.
As a short video creator, Papi Jiang is naturally no exception. After all, software is a tool in the hands of creators.
Among them, Xiaokaxiu, a short video application with a natural "funny" attribute, is undoubtedly very consistent with Papi Jiang's creative style.
After signing a contract with [Yinian Media], Jiang Yile started his own short video creation journey on the account [Papi Jiang] with high morale!
After Zhou Dongsheng's "induction", that distinctive opening line that was memorable to the audience was also skillfully used by Jiang Yile at the beginning of each short video work.
Not only did it not arouse the audience's disgust, but it gradually formed its own unique personality label and began to show results.
This not only inspired Jiang Yilei, but also increased his desire to create. With a flash of inspiration, a short video titled "Super Practical Survival Rules for Men" came into being.
If Papi Jiang releases a short video of this theme on Weibo four or five years later, she will surely be attacked by countless boxing masters and labeled as "fawning on men" and "insulting women"...
Perhaps it can also achieve the effect of "black and red are also red" and harvest a large wave of traffic, but blowing up a manure pit feels good for a while, but it would be disgusting enough if it splashes on your body.
Fortunately, the current public opinion environment on the Weibo platform is relatively harmonious. "Super Practical Survival Rules for Men", a representative work that combines Jiang Yilei's style, has inadvertently attracted a lot of attention on the Weibo platform.
When opening the video, Jiang Yilei's slightly funny and self-deprecating opening remarks come first, "I am Papi Jiang, a woman who combines beauty and talent!", which immediately leaves a memorable point for the audience. It is catchy and memorable.
"When you ask your girlfriend what's wrong and she says nothing is wrong, what she really means is..."
"Why didn't you answer my call?" "Is the game more important or am I more important?" "You said you didn't want it, so you didn't give it to me?" "You didn't notice that I changed my lipstick?" "What do you mean they all look good!"...
A series of exquisite complaints accurately hit the pain points in gender issues. In just one minute of the video, Jiang Yilei raised countless questions that made male compatriots empathize.
This has resonated strongly with many male compatriots! Of course, except for those who don’t have girlfriends (funny).
When seeing such an interesting video of complaining, the first reaction after watching it is naturally to share it, forward it, complain with your brothers and friends, and express the joy of spiritual resonance.
Just like that, word spread from one person to ten, and from ten to a hundred. The number of views of the short video "Super Practical Survival Rules for Men" skyrocketed instantly, reaching hundreds of thousands in a short period of time, and is still growing, with more than 10,000 reposts, more than 10,000 comments, and more than 10,000 likes...
Even Jiang Yilei himself did not expect that a casually recorded complaint video, which merely focused on gender conflicts, would attract such a large amount of traffic.
There is no doubt that the short video "Super Practical Survival Rules for Men" has become the first hit video of the account [Papi Jiang]!
The feedback from the traffic also made Jiang Yilei more convinced that he was on the right path. As long as he kept moving forward in this direction, he would definitely not go wrong.
Since the audience likes it, then I will cater to their tastes! If the first episode is not enough, I will make a second episode, and then a third episode!
After all, as a woman who is already taken, isn't the ready-made material right next to her?
Jiang Yilei called her boyfriend Xu Bin and said, "Xu! My complaining video has gone viral! Come on, complain about me, point out my shortcomings and give me some inspiration!"
Listening to Jiang Yilei's excited words, Xu Bin was silent for a while, and said cautiously: "Then I...really say it, you have to promise that you won't be angry first!"
"Just tell me, I won't be angry. I'm ready to sacrifice for artistic creation!" Jiang Yile said confidently.
"Then I feel relieved..." When Xu Bin started to complain excitedly, we knew that this young man would definitely pay a heavy price for his naivety.
I can only say that those who have girlfriends will understand, and those who don’t understand, I can’t explain it to them…
On the other hand, under the careful construction of Xu Ruoan, Yinian Media has begun to operate in an orderly manner, and the fact that [Papi Jiang] produced a hit video was naturally reported to Xu Ruoan as soon as possible by the operation staff.
"I didn't expect Mr. Zhou to have such a good eye. He always picks the right product. Jiang Yilei has produced a hit product so quickly..."
After watching the short one-minute video, Xu Ruoan sighed in his heart.
In this case, as the vice president, I cannot fall behind. Since this video has become a hit, the only thing I can do is to add fuel to the fire.
This popular video can break through the circle restrictions faster and be put in front of a larger audience for market verification. As long as the data growth rate can continue...
Even if the personality of the account [Papi Jiang] is established, it can achieve twice the result with half the effort in attracting fans and converting data.
Moreover, as long as this hit video is not a flash in the pan and can continue to produce high-quality works in the future, there is no doubt that [Papi Jiang] will become a hot artist in Yinian Media's hands!
This kind of operation idea is actually no different from operating a celebrity persona in essence. For Xu Ruoan, there is no barrier at all to this kind of similarity. It is a piece of cake for him.
Thinking of this, Xu Ruoan immediately made a phone call and contacted the artist he had previously managed, "Hello, it's me. I have an interesting video that I would like you to forward on your Weibo account..."
"I think this is a good thing for both you and me, which is the best of both worlds..." Xu Ruoan said leisurely, with a smile on his face.
…
Two days passed in a flash. Liu was originally in a happy mood today, but when he received a call from the medical examination hospital, he felt as if he had fallen into an icy cave and was at a loss.
"Mr. Liu, you'd better come to the hospital. Your physical examination report is not ideal..."
