Volume 2: Storm Rising 2015 Chapter 292 Dragon Fish vs. Tiger Cat
Just as Zhou Dongsheng was intoxicated by the beautiful scenery of the West Lake and reluctant to leave, time had passed by and it was August.
Unlike Zhou Dongsheng who still has the leisure to travel around, the live broadcast of the competition among the five great masters is still in full swing, and they are thinking about how to make a move all the time.
For the leader in the leading position, facing the challengers coming one after another, he must always find ways to maintain his advantage.
But for the challenger, it is much simpler. When it is time to copy homework, copy homework. When it is time to work hard, work hard. Just focus on the person in front of you and work hard.
After all, as long as you surpass the person in front of you, you will be the first !
In August, the Zhanqi platform and the Longzhu platform worked hard and started to make efforts one after another.
The Zhanqi platform launched what is known as the first e-sports reality show in China, bringing the game Werewolf to the live broadcast stage and using popular anchors as guests to start a variety show of wits and courage.
It has to be said that for viewers who are tired of watching celebrity variety shows, this program undoubtedly brings a novel audio-visual experience to the viewers of the live broadcast platform.
Although Liu, the traffic driver, is missing due to the butterfly effect, under the leadership of Vincent, the leader of the War Riders, and with the support of popular anchors such as JY, the audience of this program is not necessarily smaller than that of variety shows.
As expected, once this novel e-sports reality show was launched, the popularity of the live broadcast room easily exceeded one million, and a large number of curious people flocked to the show.
"Werewolf? Vincent Iron Werewolf!"
"Vincent: When I take out the killing sword, I will kill you all!"
"What is Werewolf?"
"This game looks interesting. I'll find someone to play with later!"
…
As the first of three things a new official would do upon taking office, Zhao Youyou has high hopes for this program and has been closely following the premiere data of the program.
After successfully getting off to a good start, Zhao Youyou couldn't help but feel relieved. Seeing that most of the comments were related to Vincent, Zhao Youyou couldn't help but feel fortunate that she had made the right decision.
Without Vincent, the traffic and popularity of this show would depend on the accumulated word-of-mouth effect, which is something that is completely uncertain.
This is the same reason why movies and variety shows are so obsessed with inviting big-name traffic. At least there is a bottom line, so that even if there is a small loss, you won't lose everything.
This rule is naturally applicable to the live broadcast platform that also regards "traffic as king". The only difference is that the star has been replaced by the anchor. The rules remain the same, only the way of playing has changed.
Zhao Youyou was also very adept at this, and the war riding platform also had a bit of the flavor of a newcomer and a new atmosphere. It swept away the previous decadence and began to make a strong impact.
With the resources allocated to Zhejiang Chuan, a state-owned enterprise, the cavalry that rushed forward had the momentum of a single horse against a thousand others, and they accelerated their pursuit of the leader.
Compared with Zhanqi's unexpected victory, Longzhu platform also chose to take an unconventional approach. In August, the long-planned Longzhu Music business was directly launched.
The Longzhu platform is ambitious and wants to incorporate the music live streaming business under the name of building a high-quality music live streaming platform.
Compared with the "Four Divas" of the "small-scale" Shark platform, the Longzhu platform invested 230 million to create the Dragon Ball Music Stage.
At the same time, it joined forces with a two-dimensional music community and recruited a number of original music teams, mainly ancient style, two-dimensional and other music masters.
Longzhu Music wants to create a high-quality online live broadcast site, based on a high-quality audio-visual feast, combined with young elements such as the two-dimensional culture, game music, cosplay, etc. that are popular among young people today, to attract young audiences and thus open up the music live broadcast market.
In addition, the Longzhu platform also released smoke bombs and would invite some well-known music artists to perform at the Longzhu Music Live from time to time, which was considered to be enough of a gimmick.
Judging from the actions of the two major live streaming platforms, in addition to the battleground of e-sports live streaming, they have begun to explore the direction of "pan-entertainment", which includes variety shows and music.
The two companies' successive efforts are undoubtedly to keep up with the development trend of the live broadcast industry in order to catch up with the development trend of the live broadcast industry. The battle pattern of "Dragon Fish vs. Tiger Cat" among the five live broadcast masters has gradually stabilized.
Of course, in addition to the five famous live streaming masters, a large number of strong challengers have also emerged with the influx of massive capital, such as Inke Live, which focuses on mobile live streaming, and the Chushou platform for mobile live streaming.
There is also the national live broadcast that is secretly colluding with Dazhige and is ready to go. The live broadcast industry is still surging, and many investors are ambitiously eyeing this new piece of cake, eager to share the market share.
Huge amounts of money were invested in this end, and various small and medium-sized platforms emerged like mushrooms after a rain. For a time, the entire live broadcast industry was thriving, and there were hundreds of live broadcast platforms on the market.
Before the "80/20 rule" of the leading platforms was formed, who wouldn't want to be the minority "two" and share 80% of the market share?
Of course, some lawless elements have also taken a fancy to this new way of playing on the Internet, and have taken a different approach by using some live broadcast platforms that mainly rely on sex, ahem.
In comparison, the so-called "unconventional approach" of War Rider and Dragon Pig is nothing compared to these people.
Of course, this kind of illegal and criminal behavior will definitely be punished by law. (full of justice)
Principal Wang has not been idle either. Although the Panda platform has become a big hit thanks to him and has directly become one of the leaders in the live streaming industry, it still lacks basic foundation and needs more accumulation.
After chatting with Zhou Dongsheng , Principal Wang felt that a talk show was indeed interesting, so he gave the task to his Banana Media.
Although he invested in Little People Media, Principal Wang was well aware of the investment philosophy of "don't put all your eggs in one basket" and founded Banana Media early on to take over the business of the Panda platform.
In addition to PDD's agency contract originally planned to be placed with Xiaorenwu Media, the anchors signed to the Panda platform basically all belong to Banana Media, including various Korean girl groups that Principal Wang personally likes.
If we talk about who knows how to have fun, it has to be Principal Wang.
In his spare time, Principal Wang also had some fun on Weibo. Perhaps it was because Principal Wang was planning to do a live variety show, so he directed his criticism at the traditional variety show giant, Mazhong Channel.
As the secretary of the entertainment industry, Principal Wang made important instructions regarding a variety show on the Toilet Channel that gathered many stars and was suspected of plagiarism. Principal Wang pointed out that the Toilet Channel "can't even copy clearly" and was retorted by the Toilet Channel.
In response to this, Principal Wang emphasized on Weibo, saying things like "You really should be so shameless", "Don't even let people say anything when you plagiarize", "It's pretty cool to feel honored when you plagiarize", etc., which won applause from the whole room.
Many people who were watching the verbal fight said, "Principal Wang is the most honest among the rich, and the richest among the honest people" and "There are fewer and fewer people like the principal who love to tell the truth."
In the end, this war of words ended with a win-win situation where both sides gained a lot of attention and traffic, and only the spectators wasted their time.
