Volume 2: Storm Rising 2015 Chapter 284 A New Benchmark for Grassroots Internet Celebrities
The loss of highly popular game anchors is naturally a huge loss from the platform's perspective, but for new anchors who want to make a name for themselves, it is a good opportunity to rise to the top.
The departure of a highly popular game anchor will inevitably take away a portion of the anchor's die-hard audience. The size of this portion depends entirely on the anchor's personal charm and fan cohesion.
However, no matter how awesome the top anchors are, it is impossible for them to take away all the users of the platform. For the passers-by who watch the live broadcast just for fun, what does it matter who they watch?
As long as I don't hang myself on a tree, I can own the whole forest!
Therefore, this group of viewers who cannot be taken away will inevitably flow to other live broadcast rooms, thereby giving more new anchors the opportunity to perform.
By then, as long as you can gather enough audiences, you will naturally become the new leader of the platform.
This is the real core ecology of the platform, and it is also what Chen Shijie has been committed to building.
As long as new top anchors emerge to fill the original vacancies, the platform will no longer have to worry about the loss of traffic caused by the departure of top anchors.
On the contrary, when a new generation replaces the old, the new may be more attractive to the audience who likes novelty and gets tired of the old. At that time, the traffic will naturally increase instead of decrease.
Just like replacing Dazhi with a curly-haired baboon, Chen Shijie has tasted the sweetness and is ready to implement this strategic policy unswervingly.
Therefore, for the newly recruited "Miss Ayi", Chen Shijie is ready to repeat his old tricks and score a second goal, even though the Shark platform has top female anchors such as the "Four Great Divas" and "Three Sluts".
However, the Shark platform is no longer the same as it used to be. The traffic dividends brought by the "Three Sluts" by skirting the rules have long been a double-edged sword for the Shark platform.
Moreover, after the "Kaka" incident, the "Three Sluts" era has long been a thing of the past.
The emergence of a powerful female gaming anchor like "Miss Ayi" also made Chen Shijie see the shadow of top female gaming anchors like Miss MISS.
It is enough to see from the anchor ID alone that Ayi's rival is MISS, and in terms of strength, Ayi is even better than MISS.
It just so happened that there was a content gap on the Shark platform, and "Miss Ayi" could fill it. Therefore, Chen Shijie did not hesitate to allocate resources to it, wanting to see what heights "Miss Ayi" could reach.
Just like the "unexpected gain" of title sponsoring LGD, "Miss Ayi" not only became the number one anchor on the Shark platform, but will also bring a huge "surprise" to Chen Shijie.
…
Two flowers bloom, each showing its own beauty.
Zhou Dongsheng was just bored, so he opened Weibo and started surfing the Internet, reviewing the familiar yet unfamiliar news and interesting stories from 2015.
Zhou Dongsheng also enjoyed this process. After all, in a sense, his experience was a truly unique happiness in the world.
When he accidentally saw a video posted by the account "TCgirls爱吐槽", a familiar figure on the video cover made Zhou Dongsheng's eyes light up.
A name stood out from my mind, "Papi Jiang"!
Zhou Dongsheng clicked on the video with great interest. With the familiar exaggerated performance and the nonsensical spoof style, Zhou Dongsheng's vague memory gradually became clear.
Zhou Dongsheng has no idea what "Papi Jiang"'s real name is. After all, compared to her name, the online ID "Papi Jiang" is undoubtedly more famous.
Among many female Internet celebrities, Papi Jiang has a very important position, especially with her distinctive personality and highly recognizable video style. She became popular on the Internet in a very short time and accumulated a huge fan base.
Especially on the social platform Weibo, Papi Jiang’s traffic was at its peak, second only to Principal Wang!
Compared to the fans and traffic that Principal Wang has gained thanks to popular titles such as "Son of the Richest Man" and "National Husband", the fact that Papi Jiang, an "ordinary" grassroots person, can do this has a completely different meaning.
The rise of “grassroots internet celebrities” means the strong inclusiveness of the Internet stage where “nothing is impossible”, and it also reflects the rapid changes in the Internet field.
Starting from the earliest grassroots Internet celebrities such as "Feng Jie" who relied on "making a fool of themselves" to gain attention, grassroots Internet celebrities have been active on the Internet stage because of the needs of the general public.
In the beginning, he only played the role of a "clown", and all his efforts were just to make the audience laugh. However, since the sudden popularity of Papi Jiang, it seems to foreshadow a change in audience demand.
If playing the role of a "clown" is to explore the lower limit of grassroots internet celebrities, then high-quality original video creators like [Papi Jiang] are exploring the upper limit of grassroots internet celebrities.
After all, a short few minutes of complaining video may seem simple and light, but it requires extremely high performance and text creation abilities from the performer.
Papi Jiang, who graduated from a professional school, not only possesses this condition, but also puts her in the field of "grassroots internet celebrity", which is completely a "dimensionality reduction attack".
When the audiences were fed up with the unscrupulous behaviors of other grassroots Internet celebrities in order to gain attention, Papi Jiang's unique personal humor and professional skills entered the audience's field of vision.
Just like the shock of watching a Hollywood movie for the first time, the impact brought by the "dimensionality reduction attack" made Papi Jiang the object of countless audiences in a short period of time, and then became a new benchmark for "grassroots Internet celebrity".
Papi Jiang’s sudden popularity also made investors notice the potential in the field of self-media. With the infusion of capital, many excellent video creators have sprung up like mushrooms after a rain.
It can be said that Papi Jiang’s unique video style has created a genre of video self-media, and has allowed countless viewers to see the possibilities of video creation, thus planting the seeds of video creation.
In the ensuing era of short videos, countless excellent creators have emerged. In a sense, Papi Jiang is like the first person to try something new, which is of great significance.
However, the "first person to try something new" is often not the one who benefits the most. After all, as the saying goes, "those who plant trees will enjoy the shade."
Putting aside the significance, the Papi Jiang that appeared before Zhou Dongsheng had not even started to work solo, let alone the name "Papi Jiang".
Everything is still at the starting point. Isn’t this the best time to pick peaches?
It would be fine if I hadn't encountered it, but if I did encounter it by "chance", then wouldn't it be a waste not to take advantage of it?
Previously, in order to prepare a way out for himself, Zhou Dongsheng set up [Yinian Media] in Hangzhou. Originally, he just wanted to put up the [Muziqi] cultural brand.
Now, with Papi Jiang coming into his field of vision, Zhou Dongsheng has more immature ideas about Yi Nian Media.
Compared with the dividends brought by the live broadcast era, the dividends brought by the video era should not be underestimated, not to mention the future short video era.
Regardless of the media channel, the concept of "Internet celebrity" is the core content, and behind the era of "traffic is king" lies the core of "content is king".
The pulse of the changing times beats at a frequency that ordinary people cannot perceive, but for Zhou Dongsheng, he can capture it very clearly.
Thinking of this, Zhou Dongsheng couldn't help but reveal a brilliant smile.
