Volume 2: Storm Rising 2015 Chapter 273 One Step Slow
Zhanqi Live Streaming Platform, as a live streaming platform established as early as 2014, should have been the first to take the lead in the live streaming industry, but it has always been secretive.
Compared with the other four major platforms that have strong capital support behind them, Zhanqi Platform actually has a more legitimate origin, backed by state-owned enterprises such as Jiangsu and Zhejiang Media. Logically, it has advantages that other "grassroots" platforms cannot match...
However, when the Zhanqi platform was first established, it was just an experimental product under Zhejiang Chuan. Although it caught the industry hot spot of "game live streaming" from the beginning, it has been lukewarm and developed slowly.
Although Zhejiang Communications is a traditional media giant, it is obvious that the traditional media's operating methods are not suitable for the live broadcast platform.
Zhanqi, founded in 2014, was on the same starting line as Shark at the time, but Huchi hadn’t even been born yet, and the entire live streaming industry was in need of a rebuilding…
Logically speaking, the Zhanqi platform had the opportunity to seize the initiative and become a leader in the live streaming industry like the Shark platform.
However, perhaps traditional media like Zhejiang Communications University do not attach importance to the emerging industry of live streaming, or perhaps the operating methods of traditional media are too cautious.
As a result, the Zhanqi platform, which had been lurking in the live streaming industry for a long time, failed to catch up with the rise of the industry and wasted the precious golden stage in the early stage of the industry. It did not come to its senses until 2015.
If we make further efforts at this time, even with the support of a well-established state-owned enterprise like Zhejiang Chuan, we can only keep the Zhanqi platform from falling behind. If we want to regain the lost "advanced opportunity", the price we have to pay will be incomparable.
Although we cannot become the leader, there are advantages to being a latecomer. We can just copy the successful path of the Shark platform and use it.
Like Shark's favorite e-sports team, Zhanqi Platform also signed the dark force OMG. With the support of Zhejiang Chuan, Zhanqi Platform at least ensured that it did not fall behind.
However, under the instigation of a certain butterfly's wings, history has undergone subtle changes. PDD, who was supposed to be incubated and grown on the Zhanqi platform, gradually transformed from a retired player into a well-known anchor in the industry and brought massive traffic to the Zhanqi platform...
Not only did Zhou Dongsheng take advantage of the opportunity, but the growth dividend also benefited Huchi Platform, and eventually, according to the established route, it returned to Principal Wang's command...
This tiny historical deviation may be one of the reasons why the Zhanqi platform became the last one among the five best live broadcast platforms.
Fortunately, Bao Xiang, the No. 1 Draven in the country, who was signed by Xiaorenwu Media, still brought considerable traffic revenue to the Zhanqi platform.
The millions of fans who watched Vincent's live broadcasts alone directly accounted for nearly one-third of the traffic on the Zhanqi platform, which is quite like "one person supporting an entire platform". As Vincent, who was thriving on Zhanqi, undoubtedly became the top player on Zhanqi, and his net worth also doubled.
After all, without the constraint of PDD, who was supposed to compete on the same stage, and with Vincent's already very popular live broadcast style, this has made him a dominant force in the small world of Zhanqi.
Therefore, unlike the attitude of the Longzhu platform towards Xiao Sima, the Zhanqi platform cannot afford to lose Vincent, the top brother.
If the Zhanqi platform, which was already in a state of catching up, missed the opportunity, it might be seriously damaged and fall out of the ranks of mainstream live streaming platforms if it lost its top player.
This is also something that Zhao Youyou, the CEO of Zhanqi who was appointed in a critical moment, cannot accept, so Vincent must be retained, even at a premium.
After all, when the live broadcast industry was booming, Zhejiang Communications University came to its senses and remembered that it had such an "idle chess piece" in the live broadcast industry, and its reaction was a long time ago.
The Zhanqi platform was like a newly recognized illegitimate child. Feeling indebted, Zhe Chuan waved his hand and said in a very domineering manner: "From today on, you will not lack anything that others have!"
The resources subsequently allocated to the Zhanqi platform are in no way inferior to the capital behind other platforms. After all, it is a state-owned enterprise with a good pedigree and deserves the word "wealthy and powerful".
Zhao Youyou is the latest person appointed to take the helm after Zhejiang Communications chose to adjust its strategy. She is also the only female CEO among all the mainstream live streaming platforms.
The new generation replaced the old. Pan Qihuang, who had previously had a good chat with Zhou Dongsheng and negotiated Vincent's contract, became the old guy who was replaced.
Zhao Youyou is a woman who is able to take up the position of CEO of Zhanqi platform at such a young age. Naturally, she is quite capable.
Putting aside her young and beautiful looks, Zhao Youyou not only has a master's degree in software engineering, but also worked as a singer-songwriter in the music industry during college, leaving behind dozens of songs...that most people have never heard of.
Of course, this is not important. Who doesn’t have some hobbies?
After obtaining a master's degree, Zhao Youyou worked as the president of an online game company and achieved remarkable results. Perhaps this was one of the reasons why she was able to become the CEO of Zhanqi.
In addition, Zhao Youyou, who took over the helm of the Zhanqi platform, also has her own unique understanding and advantages in the live broadcast industry.
Zhao Youyou is ready to lead the Zhanqi platform, leveraging Zhejiang Communications' unique advantages in the traditional media track, and is committed to exploring a pan-entertainment track on the live broadcast platform.
To some extent, Zhao Youyou and Principal Wang have similar ideas, but the War Rider platform she is in charge of is finally at the forefront of the industry this time.
As the saying goes, either explode in silence or perish in silence. This time, Zhao Youyou is ready to lead the war cavalry platform to explode.
With the dedicated efforts of Zhejiang University's professional team , the first e-sports reality show "Lying Man" is already ready and can be launched at any time.
It is precisely because of this that Zhao Youyou has to pay special attention to Vincent, because among the original guests of this program, Vincent, as the number one on the platform, plays a crucial role.
Without the popular Vincent to attract traffic on the platform, it would be difficult to make this show a hit.
Just like the biggest attraction of celebrity reality shows is that it allows the audience to see the other side of the celebrities off-screen.
The highlight of this e-sports reality show is the same. After getting used to watching the host dominating the game, it is also a different and novel experience for the audience to see another side of the host.
A major prerequisite for a traditional variety show to attract audiences is big stars, and on the live broadcast platform, these stars are naturally replaced by big anchors.
After all, a professional production team is just working behind the scenes and can only ensure the framework of the program. If there are no qualified guests participating, they will be unable to support the team on their own.
Moreover, a reality show featuring anchors of all sizes can bring together a group of anchors, creating a mutual traffic effect. As long as the variety show effect is good, it can also attract countless fans.
To put it bluntly, this is actually the way the entertainment industry plays in the traditional track. The main function of an excellent variety show is to increase the "exposure rate" and "popularity" of celebrities.
It is possible to achieve the same effect by replicating this system on the live broadcast platform. When it comes to traditional tracks, isn’t this the strength of the Zhanqi platform?
