Volume 2: Storm Rising 2015 Chapter 232 Crisis is also an opportunity
"Generally speaking, when we evaluate the quality of e-commerce websites, the standard we usually use is nothing more than 'more, faster, better, cheaper', which means more products, faster delivery, better products, and lower prices. This standard is also the original intention of e-commerce."
"However, with the rapid development of traditional e-commerce, the original intention may still exist, but the original intention has begun to change. While traditional e-commerce is transforming towards high-quality products, it has also invisibly created many consumption barriers for consumers."
"Not only has it deviated from the original intention of e-commerce to be simple and easy to use, but in order to generate profits, it has to go to great lengths to empty consumers' pockets. The endless stream of shopping festivals and events will sooner or later make consumers feel tired and even rebellious ."
Zhou Dongsheng briefly talked about a few problems of traditional e-commerce , and then changed the subject, "This is also our opportunity. In addition to leveraging the role of social e-commerce, the success of promoting good products is also to return e-commerce to its original purpose of being affordable."
"High quality and low price are not only a powerful tool for seizing the lower-tier markets, but can even influence the user groups of traditional e-commerce, especially those who are price-sensitive."
"In addition, I think the most important point of platformization is to expand differentiation, focus on our advantages in promoting good products, specialize in mobile e-commerce platforms, and even give up the PC side directly."
"When the Internet era came, moving traditional businesses to the Internet was a business opportunity. In the mobile Internet era, taking traditional Internet businesses to the extreme is also an opportunity."
"The portability of mobile Internet means that in the future, most people will spend a lot of time on their phones, and social software will account for the majority of that time."
"In fact, the business opportunities hidden in mobile social networking have long been explored by some people, but the exploration is relatively shallow, and they are only engaged in micro-business in the circle of friends."
"Even traditional e-commerce giants and Internet giants like Tengda have only chosen to join forces to open an entrance on social software for Jingdong to divert traffic, but have not brought into play the advantages of social networking."
"But we did it." Zhou Dongsheng talked about it with great enthusiasm. He felt quite proud of it when he said this. After all, he had participated in the historical event of the birth of Pinduoduo.
It even played a significant role in promoting the development of the industry.
"In addition to focusing on mobile e-commerce platforms and maximizing the advantages of our social e-commerce, I also discovered a key point from the group buying model, which is that we have changed the form of 'people looking for goods' in traditional e-commerce."
"Spreading group buying information like a virus through social networking is undoubtedly a new 'goods find people' model. Consumers don't need to actively look for products. Friends will show them the products by forwarding group buying information."
“People are lazy. We don’t need to fight against consumers’ laziness. Instead, we can implement it to the end, in addition to using social media to spread group buying information.
We can also display a large amount of group buying information vertically under the group buying information, making it easier for consumers to browse. As long as they are interested, they can place a group order, further simplifying the consumption process. "
Compared to Gu Pinpin and Huang Zheng who are still in the stage of crossing the river blindly, Zhou Dongsheng has at least seen the mature model of Pinxixi, so he can talk about it at random.
Gu Pinpin listened attentively. Under Zhou Dongsheng's bold description, the prototype of the platform in her mind became clearer and clearer, and was about to emerge.
Zhou Dongsheng was equivalent to showing the reference answers to , which saved Gu Pinpin a lot of time taking detours.
"We must not only take into account the advantages of traditional e-commerce platforms, namely 'more, faster, better, cheaper', but also give full play to the convenience of mobile e-commerce platforms, and add the two key factors of 'fun' and 'social'."
"Fast, good, cheap and enjoyable social interaction, this is the direction our platform is going to take." After all, he is a top student, so Gu Pinpin was able to draw inferences from Zhou Dongsheng's example and made a summary of his remarks.
Zhou Dongsheng slapped the table and said, "Oh, that's what I wanted to say. I hope it can provide some reference value to Sister Gu."
"This is more than just a reference value. This time I finally feel how powerful you are. I'll toast you a glass." Gu Pinpin said meaningfully, and picked up the wine glass and drank it all.
"Hahaha, it seems that my junior sister is finally convinced by you. She has always been unconvinced before." Huang Zheng on the side teased with a smile.
"Just like I didn't think that 'pushing good products' would work at first, we technical people are more pragmatic and everything is based on facts." Gu Pinpin said seriously.
"Having a capable assistant like Sister Gu who can complement Brother Huang's strengths and weaknesses is one of the important factors for the success of our platform, and it is an indispensable part."
Zhou Dongsheng took the opportunity to flatter Gu Pinpin, who couldn't help but smile.
Just when Huang Zheng was about to say something, the phone rang suddenly. Huang Zheng looked apologetic and indicated that he would answer the call.
"Hello." Huang Zheng answered the phone, his brows slowly frowned, his expression looked a little contradictory, as if his joy was mixed with a hint of anxiety.
"Okay, I understand the situation. You must prioritize the delivery. I will figure out the rest." After a moment, Huang Zheng gave a serious instruction and then hung up the phone.
Before Zhou Dongsheng could ask, Huang Zheng immediately said, "We're in trouble. According to the people in the technical department, the orders for the products we sold today have exploded. The daily orders have exceeded 200,000 and are still increasing..."
"Because the speed is increasing too fast, the warehousing and delivery are under great pressure. At the same time, the backend also needs to be urgently expanded to cope with the traffic impact..."
Zhou Dongsheng looked surprised. "Isn't this a good thing? Didn't we anticipate this situation before?"
Huang Zheng said a little embarrassedly: "Although I expected it, I didn't expect the growth rate to be so fast. This sudden surge in traffic caught us off guard."
“I thought the group buying activity for seasonal fruit like lychees would be effective, but I didn’t expect it to be so good!”
"Fortunately, Dongsheng, you have a large amount of financing to guarantee the bottom line. These two problems are not difficult to solve. It's nothing more than spending money."
"However, the two of us can't accompany you. We have to go back to work overtime. I also have to rush to the warehouse to supervise the battle."
Huang Zheng said with an apologetic look on his face.
"What are you talking about? After all, I am one of the shareholders. If you need help, just let me know. I have some connections in Shanghai." Zhou Dongsheng said with a smile.
"If I can't even solve this problem, then why would I start a business? You two continue eating, and we'll be leaving now."
Huang Zheng and Gu Pinpin stood up together. They had not even finished their meal, but they looked in a hurry and it was obvious that they could not wait to get back to work.
Zhou Dongsheng smiled and said , "Then I won't keep you here. Brother Huang and Sister Gu, please drive slowly. This wave of orders at least proves that our model has unlimited potential!"
"This crisis has exposed our lack of operational capacity, but it is also a huge opportunity. As long as we overcome this hurdle and consolidate our consumer base and reputation, I believe that the goal of breaking through 1 million will not be far away."
Huang Zheng smiled with confidence. After repeated setbacks in the e-commerce field, he finally caught the tail of success this time.
The three of them smiled at each other, full of confidence in the future of Tuihaohuo. Then Huang Zheng and Gu Pinpin left in a hurry to resolve the crisis of Tuihaohuo's explosive orders.
But Zhou Dongsheng knew very well that the miracle of Pinxixi had just begun.
