Volume 2: Storm Rising 2015 Chapter 158 Small and Beautiful
This weekend, in addition to the widespread spread of stock market news, the live broadcast industry was also not at peace .
Ever since the ambiguous news of Dazhige's cooperation with Principal Wang came out, although he is still live streaming on the Shark platform, the Shark platform has begun to take some small actions that cannot be shown on the table.
Although there is no definite news yet, the Shark platform has to guard against the huge impact of Dazhige's job-hopping.
After all, the current Dazhi Ge is not only the top one on the Shark platform, but even in the entire live broadcast industry, he is already one of the top stars in terms of popularity. If you are a little bit arrogant, you can even say that he is second. No one dares to claim to be the first.
Before he started live streaming, Dazhige's commentary videos already had the highest click-through rate in the League of Legends field. He also made a comeback by monetizing traffic through e-commerce channels. It is said that he earns 120 million yuan a year.
This income level has even apparently surpassed that of Fan Shuangbing in the entertainment industry, and she was the talk of the town for a while.
After switching to the live streaming industry, the commentary videos continued to bring popularity and revenue to Dazhige. It was precisely because of this that he was poached by the Shark platform at a high price.
Relying on the huge amount of traffic brought by Dazhige, the top player, and a series of operational methods by Chen Shijie, the Shark platform has gained a firm foothold in the field of game live streaming.
It is precisely because the Shark platform started in this way that Chen Shijie had to be cautious and on guard.
Small tricks such as limiting popularity are naturally easy to use. While suppressing Dazhige, he also invests resources in other anchors, playing the "emperor's mind" very well.
At the same time, combined with the "Million Star Anchor Plan", Chen Shijie is ambitious and wants to create a platform incubation system that is free from dependence on top anchors, continuously generating blood and delivering fresh blood to the Shark platform.
The reason why the pyramid is stable is not because of its top, but because of its huge foundation. This system is the foundation in Chen Shijie's mind.
However, the idea is beautiful, but the reality is very cruel, especially the human heart, which is really not so easy to grasp.
Especially Dazhi, who is currently in the limelight. As a top anchor with solid background, his relationship with the Shark platform is not a simple superior-subordinate relationship.
When his popularity was quietly restricted and the popularity of some other top anchors continued to rise and approached his own, Dazhi, as the top anchor, also felt the pressure.
Dazhi is also a person who cannot hide his emotions. During the live broadcast, he took advantage of the live broadcast room to complain about the issues of increasing popularity on the Shark platform.
As the most popular anchor on the Shark platform, Dazhi naturally has his own fans. Once the rhythm started to change, many viewers rushed to other anchors' live broadcast rooms to start scolding.
The situation became tense all of a sudden. The Shark platform naturally noticed the disturbance, but chose to deal with it coldly and cooled down Dazhi's live broadcast room.
This move immediately angered Dazhi, who started to criticize directly and even shifted the battlefield to the social software Weibo, choosing to confront the Shark platform head-on.
“LOL Wushuang Dazhi: @Shark Platform, I told you that so many anchors were boosting their popularity but you didn’t care, and now my popularity has dropped by half, maybe I was the one boosting it.
I'm sorry, Shark, I don't think I can take your money. No, let's end the contract now. I don't want the fish balls and two months' salary owed to me. Cooperation is very tiring, it is indeed a tricky way to fight!"
Be it the confidence of earning over 100 million yuan a year, or being the top star in the current game live streaming industry, both give Dazhi endless confidence. Plus, his personality is like this, he will explode at any moment!
This kind of drama where the top anchor of a platform confronts the other platform head-on is the first of its kind in the live streaming industry, and it immediately attracted a lot of onlookers. Some gaming self-media also smelled the scent of traffic and flocked to the scene.
With the support of many fans of Dazhi, the Shark platform was pushed to the forefront for a while, and other platforms were happy to add insult to injury, so it was normal for them to make some small moves behind the scenes.
The business world is a bloodless battlefield.
From the perspective of the Shark platform, Dazhi, the top brother, is completely overshadowed by his master. If he dares to use public opinion to force the emperor to abdicate today, what will happen tomorrow?
Principal Wang was at the forefront of the crowd. During the interval of recording the program, he casually liked Dazhi's Weibo post, which was dug out by the crowd. In the eyes of the Shark Platform, this move further confirmed Dazhi's treason.
Even if they were leaving, couldn't they just part ways amicably? Was this a "live or die, leave tonight" scenario in the live broadcast industry?
Naturally, Chen Shijie couldn't swallow this. As the helmsman of the Shark platform, could such a large platform be controlled by a single anchor?
Isn't this the most ridiculous thing in the world?
However, the Shark Platform was pushed to the forefront at this time. If this matter is not handled properly, it will inevitably have an adverse impact on the Shark Platform.
Especially since many competitors are eyeing the shark covetously, they can't wait to see it get into trouble. If the shark falls, they will definitely be the first to rush up and divide the shark meat.
A little impatience can ruin a great plan. Chen Shijie chose to appease Dazhi and even called Dazhi personally to have a chat. He denounced the bad habit of inflating popularity on the platform and promised to make corrections so that Dazhi could continue to do a good job of live streaming.
Chen Shijie, who had a smile on his face just a moment ago, suddenly turned face dark after hanging up the phone and called his assistant.
"Let the technical department do some maintenance on the website, make the actions more covert, and increase support for other anchors!"
"Also, the Star Anchor Project is our top priority next..."
Dazhi's attack this time made Chen Shijie realize the correctness of his idea. He must resolutely implement it to the end and never let the platform fall into an unstable situation again.
In addition, Chen Shijie looked at the computer screen, which was broadcasting "Hello Female Anchor" live at the moment, with a thoughtful look in his eyes.
In addition to using the incubation system to get rid of the dependence on the top anchors, it seems that there are other ways to solve this problem...
A live broadcast program like Zhou Dongsheng is a good choice. If it is done by a platform, the program is just a form, and the ultimate goal should be to build a platform ecosystem...
Programs, festivals, carnivals... thoughts like these popped up in Chen Shijie's mind.
Looking at Zhou Dongsheng chatting and laughing on the computer screen, Chen Shijie couldn't help but sigh: "You are really my lucky star!"
Zhou Dongsheng, who was at the recording site at the time , naturally had no idea what Chen Shijie was thinking. If he knew that Chen Shijie attributed all this to him, he would probably wake up laughing in his dreams.
After all, even without me, Chen Shijie would be able to tinker with these things sooner or later.
However, the things that happened on the live broadcast platform have little to do with Zhou Dongsheng. Today is the finale of the show "Hello Female Anchor". Yang Zimi "reasonably" won the first place, while Su Su and Shen Fu ranked second and third.
Zhou Dongsheng certainly doesn't plan to waste such a program. It would be a shame not to make use of the popularity he has worked so hard to create!
"Although 'Hello Female Anchor' has officially ended, we have seen a lot of opinions and ideas from the audience, and we plan to continue this format."
"This time, it is no longer limited to female anchors, but is open to the general public. Any audience who thinks they have a skill and are suitable to be an anchor can sign up..."
Zhou Dongsheng smiled brightly. The platform has its own system, and Little People Media can also have its own system.
If you can’t go “big and specialized”, then go “small and beautiful”!
