Volume 2: Storm Rising 2015 Chapter 137 Who is Yang Zimi?
Zhou Dongsheng looked up at Xu Kaidao, smiled casually and pointed to the place in front of him.
"Please sit down first and let's talk slowly."
Xu Kaidao smiled and sat down in front of Zhou Dongsheng's desk, handing the documents in his hand to Zhou Dongsheng.
"Of course it's a good thing. With regard to the show "Hello Female Anchor", thanks to our vigorous promotion, it has received quite a response online after its premiere. Here are the relevant data..."
Zhou Dongsheng took the folder and casually looked through the relevant data, and he had an idea of the effect of the first broadcast of "Hello Female Anchor".
In the absence of water injection, data will never lie. As a host audition program based on the live broadcast platform, "Hello Female Anchor" has undoubtedly set a precedent and attracted many curious viewers.
Whether it is the earliest Super Boy and Super Girl, or a series of TV programs such as The Voice of China, they have all played with the concept of talent shows.
The reason why talent shows can continue to innovate is naturally because the audience likes to see and hear them, especially concepts such as "amateur", "overnight fame", "becoming a big star", and "getting rich overnight" which are the most fascinating to the audience.
Whether it is the "dream of getting rich quickly" or the "dream of becoming a star", they are the most simple and sincere needs of the general public. It is precisely such demands that have given rise to the popularity of talent shows.
However, as time goes by, the threshold and requirements of celebrity talent shows have become clearer, and the general public has gradually realized that dreams are always dreams and are nothing but illusions.
Isn’t the rise of the live streaming industry and the popularity of the concept of internet celebrities catering to the needs of the general public?
At least, the ideas of "everyone can live broadcast" and "I can also be an internet celebrity" are more down-to-earth and easier to "achieve" than the unattainable dream of becoming a star.
Especially in "Hello Female Anchor", the investors represented by Principal Wang showed their admiration for the female anchor and offered real money. It was simple, direct and rough, and the audience loved it.
The data on this folder is enough to show that this program is now very popular and discussed on the Internet. In addition to the credit of Principal Wang, this is also due to the attributes of the program itself.
The popularity of this program not only aroused the general public's curiosity about the live streaming industry, but also made them yearn for the identity of an anchor.
After all, you can make a lot of money just by chatting, playing games, dancing or singing in front of the computer. Isn't this much more reliable than the "star dream"?
This down-to-earth attribute is undoubtedly more in line with the tastes and needs of the general public. Perhaps this is also one of the reasons why the live streaming industry has become so popular.
"Boss, the data performance of this program is very impressive so far. It has also accumulated a certain amount of popularity for both Su Su and Shen Fu, who are both very strong. There is also an unexpected situation..." Xu Kaidao paused here and looked at Zhou Dongsheng with a hint of admiration in his eyes.
"The topic of [Who is Yang Zimi] has unexpectedly sparked a lot of discussion on social media. Although he did not appear on the show, the topic of [Who is Yang Zimi] is now even more popular than the show..."
This is also the main reason why Xu Kaidao showed admiration. In his opinion, this is obviously another "clever" marketing method of Zhou Dongsheng.
Yang Zimi is just another female anchor promoted by the boss. Just like the boss' usual stable performance, she is mediocre.
Zhou Dongsheng was also a little surprised when he heard this. This situation was indeed beyond Zhou Dongsheng's expectations. After all, Yang Zimi's name was only mentioned casually in the program, leaving the audience in suspense.
This is to lay a solid foundation for promoting Yang Zimi in the future and entering the food industry. Who would have thought that it has attracted so much attention before it even started?
"In that case, let's go with the flow and use our company's own resources to add fuel to Yang Zimi's fire. Oh, and set up a voting website to test the audience's enthusiasm and taste."
Zhou Dongsheng made some arrangements casually, and after Xu Kaidao left, Zhou Dongsheng opened the social software with great interest to see the related discussions on "Hello Female Anchor" on social media.
"Why are there only talent shows for female anchors? When will there be a talent show for male anchors?"
"That's right, my eight-pack abs are craving for more!"
"You can earn over 10,000 yuan a month just by dancing? This world is too crazy."
"The question is, who is this Yang Zimi?"
"Could it be that he has connections? Not only did he advance directly, but what other unique skills does he have?"
"I admit that this Yang Zimi has indeed aroused my curiosity."
"So, who is Yang Zimi?"
Among various topics, "Who is Yang Zimi" is undoubtedly the most prominent, arousing the curiosity of many people.
Even unrelated passers-by joined the discussion out of curiosity, and the topic of "Who is Yang Zimi" became inexplicably popular.
Driven by the curiosity of the crowd, this topic was pushed to the top of the hot search list. If Zhou Dongsheng had not seen it with his own eyes, he would have suspected that someone below bought the hot search.
As someone who was once a member of the general public, Zhou Dongsheng naturally knows very well how much hilarious fun netizens can create once they have free time.
In the early days of the Internet, a topic like "Jia Junpeng, your mother is calling you home for dinner" could unexpectedly set off the entire network and became the buzzword of the year with the help of many netizens. This is a clear example.
"Who is Yang Zimi" was just a coincidence, but since there is such a good opportunity, we must naturally make good use of it.
We can use the publicity from the Little People Media to add fuel to the fire and make it burn even more vigorously, but this is far from enough.
The traffic on the Internet itself has a certain degree of randomness. A sudden large wave of traffic is like rootless duckweed, which comes and goes quickly, just like the short-lived enthusiasm of ordinary people.
After all, the world is full of variety and the attention and patience of netizens on this ever-changing Internet are limited. If there is no way to turn the traffic into your own use, it will be a waste of time.
Even if you want to keep people in suspense, you have to be moderate, otherwise once netizens’ novelty wears off, they will no longer pay attention to this matter.
This is also an inevitable result of the fast-paced nature of the Internet. The Internet's atmosphere will only become more and more impetuous, and the era of short videos is simply the result of the times.
Zhou Dongsheng cannot control the inevitability of the times, he can only go with the flow. So how can he convert this wave of traffic into Yang Zimi's own?
This is naturally a very simple question. It is true that the sudden traffic is rootless, so all we have to do is find the roots.
What can generate traffic on the Internet is naturally the work of art.
Although Yang Zimi has no works now, aren’t the works of “Big Stomach King” simple?
Thinking of this, Zhou Dongsheng also showed a bright smile. Isn't this a coincidence? He just happened to be hungry.
Zhou Dongsheng called Yang Zimi directly, "Have you eaten yet? If not, that's great, let's have dinner together and record a video for you."
Then he stood up and walked out of the office, shouting in the office area: "Whoever is in charge of the photography equipment in the company, come with me, and I'll give you food!"
