Volume 2: Storm Rising 2015 Chapter 109: Getting Something for Nothing
Currently, all major live streaming platforms have turned their attention to game live streaming and game players, competing for traffic by snatching game anchors.
Almost all major platforms are working hard to compete for market share in the big cake of game live streaming and lay the foundation for traffic on their own platforms.
After the basic foundation was stabilized, Chen Shijie has realized the need for diversified live streaming. If a platform wants to go far, it is far from enough to rely solely on the game area and top game anchors.
That's why he racked his brains to come up with a reward system to encourage mid- and low-level anchors to actively broadcast live and create more diversified content. A platform where a hundred flowers can bloom is Chen Shijie's ultimate goal.
Zhou Dongsheng's idea of making a show through a live broadcast platform coincides with Chen Shijie's idea.
This idea also opened up Chen Shijie's mind. Even the official Shark platform can produce a few programs. If the programs are well done, they may attract more traffic...
Zhou Dongsheng just mentioned this, and Chen Shijie immediately came up with a lot of ideas around this point. It is enough to show that successful people always have a particularly keen sense of smell.
"Mr. Zhou's idea is quite interesting. Since the Tiger Tooth platform supports it, our Shark platform will definitely not lag behind. There will be no problem broadcasting on our platform."
"We will also provide recommendations and traffic support. After all, our cooperation has always been very pleasant, and I believe we will continue to cooperate."
Chen Shijie also smiled and spoke in clichés, but what he was thinking in his heart was to support Zhou Dongsheng and let him test the waters first.
If this format really works wonders on the live streaming platform , it won’t be too late for the Shark platform to give it a try, as this is also the advantage of the platform.
"Of course. Without Mr. Chen's platform, my small business would be in a difficult situation." After getting Chen Shijie's verbal promise, Zhou Dongsheng also became polite.
However, when these words came out, Chen Shijie suddenly thought of Liu who became famous on their platform and is now the top player on the Huchi platform...
"If you have nothing else, I'll hang up first. I have to attend a morning meeting here." Chen Shijie hung up the phone after saying that, feeling a little depressed.
Zhou Dongsheng didn't take it seriously. As long as the matter was done, it was fine. After thinking for a moment, he called Dong Chengjie.
Using the same old tricks, this live talent show, which has not yet been launched, has already received support from two major platforms.
After all, making a show on a live streaming platform does not conflict with the platform's interests. In addition, Zhou Dongsheng has a cooperative relationship with the two major platforms, so it is not difficult to ask for support.
The only point that may be of concern is Principal Wang. But even if the latter builds a platform and becomes a competitor, it will not prevent them from taking advantage of Principal Wang's traffic first.
For a program like this, with the participation of Principal Wang, there is already a foundation of traffic, and with the brand of Little People Media, it is still a bit of a gimmick, at least in the eyes of the platform.
If he didn't have some ability, it would have been impossible to "cultivate" a number of powerful anchors such as Liu, Curly Baboon and Bao Xiang.
With the support of the platform, the development of this program will naturally be smoother. After all, cross-platform things like this can easily cause discord if there is no prior notice.
We have not yet reached the stage where platform competition will be fierce. By that time, anchors from different platforms will not even be able to collaborate with each other and will call each other "enemy stations."
It may be the same in the future, but for now, we are still maintaining superficial harmony and have not reached the stage of bloodshed.
Zhou Dongsheng then called the Zhanqi and Longzhu platforms, and after some greetings, he used the same trick again and easily gained support.
With the live broadcast support of these four major platforms, this upcoming talent show can be said to have achieved the goal of being broadcast on all live broadcast platforms ahead of schedule.
This also made Zhou Dongsheng in a good mood. Since he was going to do it, he must do his best within his current capabilities. Obtaining platform support was only the first step.
Next, we need to improve the program process, starting with the host audition stage.
After finishing a bowl of chicken soup, Qiu Lingling's work efficiency was off the charts. She had already made a report on her ideas for the anchor audition stage, and Xu Kaidao had already brought it to her in the morning.
It was just that Zhou Dongsheng was busy fooling around and had no time to read it. After he finished his work, he casually opened it and read it with great interest.
I have to say that Qiu Lingling is definitely a fan of variety shows, and she has written a lot of interesting ideas about the host audition stage.
One of the ideas Zhou Dongsheng thought was quite interesting, which was to release audition information through the company's major anchors, let the major anchors form teams and select strong contestants.
Finally, the major anchors will lead the team to participate in the final talent show and stand out under the witness of major live broadcast audiences. The final winner will naturally be the anchor that the audience likes.
A talent show is all about using the format and traffic of a program to give capable people a chance to come to the fore, and this also applies to female anchors.
Zhou Dongsheng read the report with great interest and thought that the idea was indeed interesting, so he decided to adopt it.
After all, this is the first time we have organized this type of program. The process is just a minor detail, and the most important thing is the process and the results.
As for the name of the show, is it the most beautiful female anchor? Or the strongest female anchor? Otherwise, just copy the future talent shows and have a female anchor riding the wind and waves...
The female anchor of Produce Camp, I am the female anchor... I feel like they are both pretty good, so you can put the name aside for a moment.
Since it is a talent show, there must be rewards in the end. This is easy, so let’s start with the gimmick of a “million-dollar live broadcast contract”.
After roughly sorting out his ideas, Zhou Dongsheng directly notified Xu Kaidao to hold another meeting to improve the process and decide on the program name and other things.
Then, all the major anchors can start the auditions directly, without worrying about anything else, just build up momentum first.
Zhou Dongsheng has already begun to look forward to this program. While he's having fun, maybe he can find some treasures.
If this first shot is successful and a system for training female anchors can be formed, then the Little People Media Company will be revitalized, rather than being a small company that can only rely on a few top game anchors.
In this way, it will be able to occupy a larger share in the subsequent sharing of dividends in the live broadcast industry...
Of course, the idea is good, but it has to be realized step by step. Let's start with taking the first step. Walking into the conference room, Zhou Dongsheng sat in the main seat with ease.
"I've read Qiu Lingling's plan . There's nothing wrong with it. Let's use this process. I'll leave the selection of anchors to you. As for the program name and other issues, please continue to brainstorm."
Zhou Dongsheng set the tone for the meeting, and the rest was left to the employees.
Qiu Lingling, who was sitting below, was a little nervous at first, wondering whether the plan she made overnight would be acceptable to her boss. Unexpectedly, Zhou Dongsheng adopted it without saying a word.
While I was happy, I was also full of energy and prepared to give my utmost to get this done.
Seeing Qiu Lingling's changes from intern to regular employee, and then to the current "quasi-person in charge", all the employees were excited and spoke enthusiastically.
As a boss, you can't just keep making big promises. You have to let one or two people take advantage of them occasionally. This will motivate more employees to take initiative.
Zhou Dongsheng crossed his hands behind his head, feeling that he was getting further and further away on the road to the street lights...