The news that the top player was in contact with other platforms was naturally difficult for the Shark platform to accept.
Although it was not known how the news came out, the Shark Platform still took it very seriously and immediately held a meeting to deal with the issue.
After all, they were able to poach Dazhige from the Huchi platform back then, so naturally they can poach others from them as well.
When Dazhi Ge was signed that year, he was already famous. He was the undisputed number one in video commentary and had a group of loyal fans.
It is precisely because of his long-standing fame that he is eligible to sign a contract with the Sharks platform with an annual salary of 15 million, and this contract will expire this year.
Relying on Dazhige's fame and a series of operational methods, the Shark platform seized the initiative in the layout of the game live streaming field and gained a firm foothold.
In Dazhige's eyes, he is a meritorious official who has made great contributions to the expansion of territory, but in the eyes of the platform, Dazhige is a man who has his own troops.
After all, if it weren't for the support of the Shark platform, Dazhige would not have been able to hold on to his current position as the top gaming anchor.
The problem is determined by the stance. It is easy to share hardships, but it is not so easy to share prosperity. The contradiction between labor and capital is reflected in the issue of contract renewal.
However, no matter how big the conflict is, it is an internal conflict. If the problem is not serious, it can be discussed. However, if Brother Dazhi contacts Principal Wang, the nature of the matter will change.
This is also the reason why Chen Shijie convened this meeting to discuss a solution.
"Mr. Chen, if Dazhi, the traitorous anchor, doesn't want to renew his contract with us, we need to consider taking some cold treatment measures."
"That's right. Without the operation of our platform, Brother Dazhi wouldn't be so popular. Now that he's grown stronger, he's starting to take advantage of others. This cannot be tolerated." The people below were also indignant.
"Now Brother Dazhi's live broadcast has more than 2 million fans every day. He is the top player on our entire platform and a banner in our gaming area. If we cannot renew the contract, it will be a big loss for us." Someone else analyzed.
"Does such a big platform really need to compromise with a streamer? As long as our platform supports him, anyone else will be the top streamer."
"That being said, not everyone can be the top dog on this platform..."
There was also a heated discussion in the conference room. Chen Shijie sat in the upper seat and pondered for a while, then spoke slowly.
"Continue to discuss the contract renewal with Dazhi. If the renewal doesn't go smoothly, just ignore it. If he waits out the contract period, he won't be the top player anymore."
"However, Dazhi's case also serves as a reminder to us that although top anchors can bring traffic to the platform, it is difficult for ."
"As long as we have a large number of low- and middle-level anchors to support the platform traffic, even if the top anchors change jobs and cause traffic loss, we have enough risk resistance. For low- and middle-level anchors, this is also a good opportunity to stand out."
Chen Shijie analyzed the situation for a while, then said, "It's time to use the reward system we discussed before."
The reward system for hard work can be regarded as the gift system launched by the Shark platform to compete with the Tiger Tooth platform, but compared with the simple gift system, it has many more advanced features.
The rewards are divided into only three levels: elementary, intermediate and advanced, with consumption levels of 15 yuan, 30 yuan and 50 yuan respectively. As the name suggests, it is set up to reward the anchors for their hard work in live broadcasts.
The cleverness of this design lies in that, unlike the simple and crude gift system, the audience pays money and the anchor can get a proportional share.
Instead, it cleverly allows viewers to become VIP members of the live broadcast room, and the anchor also needs to reach a certain live broadcast time to receive the corresponding rewards.
While consuming, the audience can also gain a sense of participation and reward their favorite anchors. At the same time, the audience can also watch the live broadcast content of their favorite anchors for a longer time.
It's like letting the audience be the boss, spending money to reward hard work and encouraging the anchor to work. The anchor meets the working hours and gets paid. When the anchor completes the reward, the audience can also get corresponding reward props.
The audience will enjoy watching the live broadcast, and the anchor will also earn more money. After receiving the rewards, the middle and lower-level anchors will work harder on the live broadcast content. While the platform makes money, it also gains more traffic, which can be said to kill two birds with one stone.
The simple and crude gift system can certainly speed up traffic monetization, but it is not conducive to platform development. This is also a good idea that Chen Shijie came up with after racking his brains.
In Chen Shijie's view, the reward system can enable the platform to realize monetization while entering a virtuous cycle of development, allowing the Shark platform to further thrive.
In Chen Shijie's opinion, if one wants to become the live streaming platform that survives the chaos in this live streaming industry, taking a long-term view is one of the basic conditions.
"No problem, Mr. Chen. The technical issues of the reward system have already been tested. It can be put online at any time." The people below responded actively, and many of them looked expectant.
"Then hurry up and go online. Although this is a long and protracted battle, our Shark platform will definitely be the one who laughs last."
Chen Shijie smiled confidently, and this confidence also infected the people below, making everyone feel a sense of collective pride and believing that they would definitely have the last laugh.
After returning to the office, Chen Shijie sat in his seat, took off his glasses and rubbed his forehead. He was not as calm as he had just been.
Principal Wang's aggressive approach still made Chen Shijie feel full of pressure and worry, but as a leader he could not show weakness.
There is another reason for launching the reward system that Chen Shijie did not mention, which is that the Shark platform is in urgent need of ammunition replenishment.
The competition among live streaming platforms is a money-burning war. If Shark Platform had not raised 20 million US dollars in early financing, it would have been difficult to gain the upper hand in this protracted war.
Now that this huge sum of money has been mostly burned, if one wants to raise funds, the now popular Shark platform will naturally have no shortage of investors.
However, embracing capital also means that Chen Shijie needs to hand over more chips. After all, capital is not a charity.
Chen Shijie doesn't want him, the founder, to no longer be around when Shark Platform has the last laugh.
I hope the reward system can achieve the expected results. In this way, the Shark platform can be supported more easily for a period of time without relying on capital.
If you wait until that time to conduct the next round of financing, you will have more say.
…
Zhou Dongsheng did not have as many doubts as Chen Shijie. After taking Xu Kaidao around for a day, he had already selected two suitable cars.
Xu Kaidao really has a special liking for Volkswagen and chose the Volkswagen Touareg. It looks ordinary but the landing price is nearly 800,000 yuan. Zhou Dongsheng really can't appreciate it.
As the vice president of the company, wouldn't it be great if you were given a BMW or Mercedes-Benz?
Xu Kaidao also had his own considerations. Although the car was provided by the company, the vice president was still the vice president after all. There was no need to overshadow the boss. It would be better to let the boss choose between BMW and Mercedes-Benz.
As for Zhou Dongsheng himself, it was difficult for him to take his eyes off the angular and square SUV in front of him. He believed that no man could resist the temptation of this car.
It's so sexy!
As if he had seen through his boss's thoughts, Xu Kaidao said considerately, "Boss, the company has plenty of funds on its books..."
Zhou Dongsheng gritted his teeth and bought it, thinking of it as a reward for himself. It was just a G-Class, wasn't it? If the stock market price rose by the daily limit, he would make up for the loss.