Volume 2 2010 Chapter 203 Singers and Idols
Before Pei Zhuxuan noticed, Yi Haoyan withdrew his gaze in time.
"On the one hand, IU herself has the ability. She debuted at the age of 15 and released two albums with decent results. Considering her age and vocal talent, she has great potential."
The boy collected his thoughts and said, "On the other hand, it's LOEN. I think this is the main reason."
Sun Eun-hee sat up straight.
"As the owner of the largest music website in Korea, backed by SK Telecom, LOEN has a large number of music resources and has cooperative relationships with various top musicians and creators. Good singers are cultivated, and a lot of resources need to be invested behind them. The most important of these is the creative team. The right songs are very important for singers."
Yi Haoyan counted on his fingers: "SM has Yoo Young-jin, JYP has Park Jin-young, and YG has Teddy. The three major companies all have signature production teams that represent their own styles, so they can continuously release music of stable quality. Although the stars in front of the stage are dazzling, the production talents behind the scenes are the soul of a music company."
Sun Enxi suddenly realized: "You mean there are people like this in LOEN?"
Yi Haoyan chuckled, "I looked up the composers of "Nagging". Guess what I found? The lyricist Kim Yina and the composer Lee Minsu are both old employees of LOEN . The two have worked together on many songs before, most of which were provided to Brown Eyed Girls. The popular songs "Abracadabra" and "Sign" are both produced by these two. This is a very successful group of producers. Now they have produced "Nagging", which is completely different in style but equally successful. They will definitely be able to produce good songs in the future."
"This shows," the boy looked at Eunhee and Joohyun, his eyes flashing with confidence, "If LOEN wants to promote IU, the song is not a problem. They can completely establish a distinct stage image for her by producing a series of songs with similar styles, and create a unique music label, which is very important for new singers!"
"As for the issue of the idol label that my sister mentioned."
Yi Haoyan nodded in agreement: "This is a problem for Kim Taeyeon who came from SM, but not for IU from LOEN, at least not a big problem. SM is famous for idols, and the public naturally labels SM artists as idols, even if the artist's singing ability meets the standards of a singer. Zhang Liyi is a typical example. Although LOEN also produces idols, they are not well-known. The public's impression of LOEN is still mainly musical, and there is no obvious idol label."
"IU can definitely take advantage of this and go the idol route and establish her own image. As a 17-year-old girl singer with talent and high-quality songs, it's hard , so she might as well let nature take its course. As for the idol label, it's not very important for a singer like her, and it will naturally disappear if the work is good. In this respect, she is completely different from Taeyeon. Girls' Generation is so popular and will be even more popular in the future. If Taeyeon wants to take off the idol label, she can forget about it before she turns 30."
"So, you are optimistic about IU's popularity?"
Sun Enxi frowned and questioned: "But if LOEN promotes her, won't people also suspect that it is SK that is promoting her, and that the chaebol is invading the field of star production, and won't it cause resentment in the music industry? What is the difference between this and CJ promoting Tara? You were so pessimistic about Tara's plan before, why is it different when it comes to IU?"
"Those two things are completely different."
Yi Haoyan put down his chopsticks and explained seriously: "IU is a singer, Tara is an idol. Good singers are hard to come by, but idols are mass-produced on an assembly line . You never know when a talented singer will appear, but idols that can be produced continuously are the main source of profit for music industry agencies."
"No matter how popular IU is, she is just a singer. In a short period of time, it will be difficult for LOEN to use her successful model to replicate and make another singer popular. LOEN can make money through IU, but it cannot threaten the status of other companies."
"But Tara is different. Idols can be copied. If CCM uses the power of CJ to make Tara the top, it means that groups like Tara will continue to appear in the music industry in the future. This is a threat to everyone, and this situation is unacceptable to other companies."
"Moreover, CCM is too high-profile! They frequently make comebacks and directly threaten to challenge Girls' Generation. They don't even have a production team in charge, they are just throwing money at people. Such behavior is hated no matter where you are!"
"LOEN is much more low-key. I don't know if IU will become a big star, but she has the foundation to become a big star."
Yi Haoyan spread his hands and gestured to Sun Eunxi: "Besides, the heyday of girl groups also means a girl group war! SM, JYP, DSP each company will have two girl groups active, and other medium-sized planning companies will also launch their own girl groups, not to mention small companies. The competition among girl groups will soon be very fierce. The identity of a solo female singer can prevent IU from being involved in the fierce girl group war, which is actually a good thing."
"Yeah, there are quite a few solo debuts!" Sun Eun-hee was clearly unconvinced: "Besides, solos can't avoid competition from groups, they all perform together."
"Ha ha!"
Sensing his cousin's timidity, the boy smiled and clapped his hands: "Singers and bands are different. Bands can make money but the costs are also high, the expenses are huge, and the management is complicated. Solo is much cheaper."
"Anyway, I don't think highly of that IU!"
Sun Eun-hee started to be unreasonable. She couldn't accept that her rival LOEN was praised so highly by her younger brother.
Now she increasingly feels that CJ's support for CCM may not achieve the desired goal, but as a member of the Sun family, she can't intervene. This feeling of powerlessness makes the always strong Sun Enxi a little anxious.
Knowing what Sister Enxi was thinking, Yi Haoyan was not angry. To put it bluntly, this matter had nothing to do with the Sun family, and he did not feel any burden, but just felt that the members of Tara were innocent.
After dinner, Jiang Seqi came over obediently for tutoring.
As a senior trainee, she was completely suppressed by her junior sister, Miss Zhu Xuan, in terms of learning, and had to come for tutoring every now and then. Fortunately, she has a tough personality and works hard. Yi Haoyan has developed a targeted method for her, and she is making good progress.
After an hour of tutoring, the three chatted and Yi Haoyan asked curiously, "Is it very powerful for singers to perform on stage with hand mics? Does it require high singing skills?"
"Why are you asking this suddenly?" Pei Zhuxuan asked with an idea in her mind.
I have never heard him talk about the details of these stages before, so there must be a reason why he suddenly asked about them now.
"Well... I recently saw a new girl group debuting on stage, and they all used hand mics. They sang pretty well, so I was a little concerned about the microphone issue." Yi Haoyan explained with a smile: "I didn't pay attention to this aspect before, but later I saw that some groups used headsets and some used hand mics. Is it more difficult to use hand mics?"
New girl group? ?
There haven't been any girl groups from any big companies debuting recently?
What did he see again?
Joohyun and Seulgi looked at each other and saw the confusion in each other's eyes.
