Volume 2 2010 Chapter 153: A New Style of Youth
High school life was much easier than Yi Haoyan had expected.
As an art high school, although it also provides high-quality cultural education, the quality of teaching is ultimately measured by artistic achievements.
Therefore, the pressure of academic subjects here is relatively much smaller, and you just need to pass the basic assessments.
Yi Haoyan is naturally an absolute expert in this area.
All the cultural courses that give other students a headache are no problem for him.
The professional courses in the Department of Broadcasting and Performing Arts are mainly book-based theoretical learning and a small amount of stage production and shooting practice.
The early stages are mainly theoretical courses, and internship opportunities are only available to senior students.
After attending a few classes, Yi Haoyan understood why not many people chose this subject. Even among those who chose this subject, most of them were just trainees from various companies who came here to join the class. They usually practiced in the company and rarely came to class.
Here, this subject is basically taught in theory, and the textbook content and courses are not complicated. You can study this in ordinary high school and university, and the cost is cheaper than private high school.
Therefore, Yi Haoyan, who chose this subject, became an undoubted outlier in the school.
He is one of the very few people who paid expensive tuition fees to study here but has no intention of making his debut.
If you really want to do work related to stage design, directing and camera work, it is not enough to rely solely on theoretical knowledge.
This line of work requires time and experience accumulation. Generally, it requires professional education in college and work experience, and people will not achieve results until middle age.
There is really no need for ordinary people to go to an expensive art high school to learn this.
Only idols and trainees who are sensitive about their age are the most suitable students for art high schools.
All of the above reasons combined made Yi Haoyan have a very pleasant first two weeks of school.
Every day I attend classes absent-mindedly and then happily hang out with my girlfriend.
Of course, Kwon Eun-fei studies very seriously.
The school has minimum requirements for the academic performance of trainees.
When it comes to graduation qualifications, girls have to take it seriously.
The only one who was not serious was Yi Haoyan.
This guy studies for five minutes and is bored for two hours.
But his grades are better than Kwon Eun-bi's, and his extraordinary intelligence makes girls very jealous.
However, Kwon Eun-bi does not come to school every day. Sometimes she goes directly to the company for training.
Basically, it’s good to come three days a week.
The days when the girl was away were more difficult for Yi Haoyan.
The ancients said it well, it is easy to go from frugality to extravagance, but it is difficult to go from extravagance to frugality.
After getting used to being with his lovely girlfriend, the boy can no longer accept the feeling of being alone in the empty front row.
So when the girl didn't come to school, he began to consider whether he should take a leave to do something else. Anyway, Sister Eunxi had given permission, and he was completely free to come and go here.
…
In the music industry, Girls' Generation, which ignited the heyday of girl groups, has made new moves.
On March 18, Girls' Generation released the MV for "Run Devil Run".
The song comes from Ke$ha, who became famous for the number one single "Tik Tok". She did not record it in the album, but SM Entertainment later bought the copyright and re-produced it, and added it to the remastered version of the album "Oh!"
This album, which follows the general trend, has sold very well because of its special social significance! It seems that SM also hopes to take advantage of this good momentum to do something more and push Girls' Generation's style further.
So the style of this cover is very strong!
The entire picture is dominated by black, and this color tone completely breaks the inherent image of Girls' Generation's pure and cute girls, which is an unprecedented breakthrough.
The picture shows a long-haired girl in a short-sleeved black tight jumpsuit, standing with her back to her waist and looking back to face the camera.
The concept of the shoot is very special.
First of all, although the girl turned her head, the shadow covered most of her face, and only the outline of half of her cheek could be seen, which gave a sense of mystery.
Secondly, this is a dynamic shot, capturing the moment when the girl turns her head. Against a black background, the light comes from behind the girl, making the flying hair and the girl's beautiful body lines clearly visible, creating a tense and dangerous atmosphere.
Thirdly, in the post-production, the girl added the effects of flying sparks and searchlights, which made people unconsciously think of the concepts of wanted and chase.
The entire cover conveys a sense of excitement and danger, which is indeed a bold attempt.
She never showed this style when she was young.
After watching the MV, Yi Haoyan became even more certain.
This is the prelude to Girls’ Generation’s transformation.
The design of the MV is very brilliant.
The creative idea of Yi Haoyan in the LG mobile phone advertisement was borrowed, allowing two completely different styles to conflict within the same theme to create the greatest opposing effect.
No wonder Sooyoung said before that it was the concept of dark Girls' Generation.
The beginning of the MV is directly connected to the MV of "Oh!". Nine girls in cute cheerleading uniforms confront nine dark girls in black leather jackets and leather pants in the football locker room . The two teams of girls with completely different styles directly confront each other!
Then the music changed quickly, switching to a rhythmic drum beat.
Along with the rhythm, the picture began to switch between the two extreme styles of pure black and pure white.
The nine members of Girls' Generation appeared in tight leather jackets and high heels in black and white respectively, showing off their beautiful body curves, which formed a sharp contrast with their previous cute cheerleaders' image.
The makeup also used a relatively strong style, and the almost smoky eye makeup looked quite aggressive.
Jessica was still the center of the opening. Her previously fluffy blonde hair was completely straightened, and even had obvious black highlights, giving her a strong aura.
Taeyeon even tied her bangs, revealing her forehead, and she looked like the seal was released, and her inner domineering aura came out unobstructed.
The style of other members is the same, rendering a strong aura through leather pants, punk-style jackets and various shapes.
They create the image of somewhat rebellious and strong girls through small gestures such as arrogant frowning, disdainful waving of hands, and contemptuous hooking of fingers.
The dance style is also full of rebellion and temptation.
The dance features many movements of tilting the head in disdain and pushing people away with both hands.
When it comes to the "Run, Run, Run" part.
Nine girls lined up in a row and performed in unison a running movement similar to the seductive version of the moonwalk. Beautiful waves passed from their fingers along the body curves outlined by the tights, starting from their arms, passing through their slender waists, through the beautiful hip and leg curves, and all the way to their toes.
Very eye-catching! The effect of 9 people dancing together is even more shocking!
SM's profound choreography ability and Girls' Generation's solid dance skills are clearly visible.
The lyrics are even more special.
"Oh!" is all about "Brother, please look at me, please look at me!" This is a cute and coquettish song.
By the time of "Run Devil Run", it became an angry denunciation of a philandering boyfriend, "Don't forget, I will take revenge on you when I become more beautiful!"
When she was young, she suddenly transformed from a cute and docile girl next door into an independent, confident and strong sister.
The image style has undergone a complete reversal.
Yi Haoyan clapped his hands in admiration and exclaimed that SM’s planning was so talented.
I'm not blindly praising SM. Making this style change at this time is a shrewd move.
In 2010, the nine members of Girls' Generation had basically all grown up.
It is obviously inappropriate to continue to pursue a girlish style
In fact, last year SM had already tried a restrained sexy style through "Genie" to test the market's reaction, and then, as Yi Haoyan predicted, it decisively switched back to the girlish style and successfully reached the top.
Now, instead of using the new album directly, they are making a remake of "Oh!", the most popular album since their debut.
It is the safest approach to tentatively launch a new style as a pioneer and lay the foundation for the transformation of subsequent new albums.
Even sales and market research are taken into consideration here.
Although new styles of songs have been added, since it is a remake of "Oh!", according to previous market reactions, the album itself will not have trouble selling.
"Run Devil Run" has obvious connections and differences with "Oh!", so it is bound to attract attention and become a hot topic. It will not be ignored just because it is a new song with a different style.
At the same time, SM can also use this album to test the market's reaction to the new style, and have enough time to make adjustments to the next key transition album. This is the best way when transition is inevitable.
In addition to planning, the positioning of this new song is also very meaningful.
Just as Yi Haoyan has always believed, girl groups usually rely on male fans to debut and become popular, and Girls' Generation also follows this route.
However, if you want to be popular for a long time, female fans are the most reliable and stable market. Therefore, the key to Girls' Generation's transformation lies in whether they can attract the attention of a large number of female fans.
This song "Run Devil Run" is obviously aimed at female fans!
As we all know, the social status and family status of Korean women are generally low.
There are significant differences between women and men in terms of education, employment, salary and social respect, and the traditional patriarchal culture among Korean men is still quite serious.
All of this has always made Korean women dissatisfied. The movie "My Sassy Girl" released in 2001 was so popular because it touched on this sensitive issue.
Although nine years have passed and the situation has changed, the overall disadvantaged position of Korean women has not changed.
The Jang Ja-yeon incident in 2009 once again hurt the status of women in South Korea, an already sensitive social nerve.
For a time, the calls for women to be self-reliant and self-respecting and to fight for equal and fair treatment once again became a hot topic of social concern.
Girls of the new era no longer want to be traditional Korean women. They pursue freedom, desire equality, and no longer want to rely on men, but to become independent and confident individuals in this society.
SM, which has always been sensitive to such changes in social trends, accurately released "Run Devil Run", a song that clearly carries the flavor of an independent new woman, at this time. It was indeed a well-thought-out move.
To be honest, Yi Haoyan couldn't see the possibility that this song wouldn't be popular.
It can even be predicted now that Girls' Generation's transition song will also be about this new image of a more independent and confident woman.
Only in this way can they firmly grasp the hearts of Korean female fans and become a unique top girl group.
It seems that after his reminder, SM has learned to plan music at a higher level.
This new song is a good proof of this.
