Volume 1: Little People Return 2014 Chapter 030: Layout of Live Broadcast
The live streaming industry in 2014 is still in its infancy, with storms to come.
For Zhou Dongsheng, Xiaorenwu Media Company is a key chess piece in the layout of the live broadcast industry, so that he can take a bite of the live broadcast industry cake in the future.
From the beginning to the end, Zhou Dongsheng never thought that he could become a fat man in one bite. If he couldn't digest the food, he might choke .
Therefore, when Zhou Dongsheng signed Liu, one of the three future fantasy anchors, he was already satisfied, and Lin Kaixin also had an unexpected gain and attempt.
As for the few dance anchors, they are purely doing it to satisfy their own little desires and to make quick money.
You have to know that when the live streaming industry was just emerging, everything was still in a state of chaos, the rules were still being established, and there was not such strict supervision, so there was room for many things to be done.
The dance area is definitely the most competitive area, and the competition is about who can let go of their pride and perform better.
During the few days in Guangzhou, Zhou Dongsheng did not hesitate to share his insights on live streaming and imparted them all to his anchors. As for how much they could understand, it depended on themselves.
It is worth mentioning that under the guidance of Zhou Dongsheng, Liu "accidentally" reproduced the famous scene of reverse smoking during a live broadcast.
For a moment, the live broadcast effect exploded, with barrages flying everywhere, reaching the highest popularity in Liu's long live broadcast.
There were even many viewers who heard the news from other live broadcast rooms to watch this scene.
The company's operations team was also not idle. Each of them used their unique skills to produce and distribute the material in various ways. Some made emoticons, some made ghost videos, and some have even begun to try the direction of self-media.
The title of "the first person to smoke in reverse" became one of Liu's titles. When he started the live broadcast the next day, Liu had an idea and changed the title of the room to this title.
Many viewers commented, "Can the anchor show you how to smoke in reverse?", "I'm not here to watch the game, I'm here to watch him smoke in reverse", "First there was PDD, then there was the sky, and smoking in reverse is like being a god"...
With the blessing of famous scenes, Liu's popularity has been steadily rising, and with the support of the company's operation team, PDD slowly began to adapt to the transition from a retired professional player to a professional anchor.
However, there are still many famous anchors on the Shark platform, including the well-known HLD Wu Qilong Xiaozhi and others.
In front of these big anchors who have been famous for a long time, even with the blessing of famous scenes, PDD is only a little famous.
However, Zhou Dongsheng is not in a hurry. He believes that soon these big anchors will fall out with the Shark platform and leave collectively. Then it will be PDD's time to take over.
On the contrary, dance hosts such as Su Qian are becoming increasingly popular in the dance area, especially Su Qian, who has a better understanding of the live streaming methods after Zhou Dongsheng's guidance.
In the early days of the live broadcast industry, sex was definitely the primary productive force. Those "goddesses" who were unattainable in the eyes of ordinary people, posing in the live broadcast room, brought unprecedented stimulation to ordinary people.
The early Shark platform also relied on the fame of the "Three Saos" to continuously accumulate original traffic , which was why it was appreciated by the Internet giant Tenda.
Just like how the CEO of Tenda initially relied on pretending to be a girl to chat with users, although the times have changed, the core remains the same.
Only by understanding the rules of the game can you play the game better.
However, the rules will change, and there will be new gods in each version. The same is true for the live broadcast industry, and Zhou Dongsheng has grasped these key changes.
Therefore, in addition to encouraging a few dance anchors to be bolder, they also reminded them that some bottom lines must not be broken.
Breaking the bottom line may bring temporary benefits, but it is definitely not a cost-effective deal in the long run, just like the "Shark Three" who are currently in their heyday.
As for the future versions of God, Zhou Dongsheng is not in a hurry. It may not be a good thing to contact those people too early.
There is no such thing as “no one cares about the king for ten years”, and there is no such thing as “everyone knows about the melon peel in one day”.
It can be said that Little People Media Company has gradually gotten on the right track, but everything needs to be accumulated slowly. Zhou Dongsheng is not in a hurry even if there is no profit for the time being.
After all, there are too many cards in your hand, so there is no need to rush to play them all at once.
Tonight is the first broadcast after signing Lin Kaixin. Compared with PDD who has "phantom figure" and dance hosts such as Su Qian who came by accident, Zhou Dongsheng values Lin Kaixin more.
Whether in terms of appearance or vocal conditions, as a singing host, Lin Kaixin has the potential to become a big hit, but Zhou Dongsheng is unsure, after all, this is an "unknown" area for him.
Whether a host can become popular depends not only on personal ability, but also on the right time, right place and right people. In addition to signing those hosts who are known to be popular in the future, Zhou Dongsheng also wants to try whether he can create one himself.
Lin Kaixin has such conditions, so Zhou Dongsheng is willing to give it a try.
The live broadcast room had already been set up and the equipment had already been debugged, but Lin Kaixin was still adapting to it.
Lin Jiajia will be temporarily taken care of by Zhou Dongsheng. Zhou Dongsheng has no objection at all to the matter of "The big boss helps his anchors take care of their children."
He even enjoyed it, which made Liu Rujun beside him very envious.
"Boss, you must be tired of carrying the weight, right? How about I help you share the burden?"
"No~ I just want to be held by Pigeon." Lin Jiajia said in a baby voice, hugging Zhou Dongsheng tightly with both hands.
Zhou Dongsheng was secretly happy, but on the surface he shrugged helplessly. Liu Ruojun was so angry that she gnashed her teeth but could do nothing.
After signing Lin Kaixin, Lin Jiajia became the jewel in the crown of Xiaorenren Media Company in a very short time, and was popular with men, women, young and old.
A group of people tried their best to improve Lin Jiajia's friendship, but strangely, Lin Jiajia had a special liking for Zhou Dongsheng.
So far, only Zhou Dongsheng has raised Lin Jiajia's friendliness level to the "hug" level, which makes Zhou Dongsheng so proud that he is almost walking sideways in the company.
"Wan Zi, let's go sit in the office and listen to mom sing later!" After learning from Lin Kaixin that Wan Zi was Lin Jiajia's nickname, Zhou Dongsheng also called her that.
I have to say that this nickname is very appropriate. Lin Jiajia is as cute as a little meatball.
"Okay! Maru wants to eat strawberry-flavored lollipop!" Lin Jiajia's eyes lit up. Zhou Dongsheng's office was a treasure to her, with many delicious foods hidden inside.
"Mou Men Tai! (No problem)" Zhou Dongsheng said in poor Cantonese, then carried Lin Jiajia back to his office.
Sitting at the desk, he opened the drawer which was full of various snacks. He took out a strawberry lollipop and handed it to Lin Jiajia. Lin Jiajia took it obediently and did not forget to say "Thank you Gege".
On the computer, the live broadcast platform page has been opened, waiting for Lin Kaixin to start broadcasting.
At this time, PDD, Su Qian and others were also broadcasting live. After Lin Kaixin started broadcasting, several people would follow Zhou Dongsheng's instructions and open Lin Kaixin's live broadcast room to divert traffic.
Just like the popular ward rounds by big anchors in the future, it is itself an excellent means of attracting traffic.
The Shark live streaming platform in 2014 was still relatively simple, and had not yet introduced profit-making methods such as the gift system. Even the reward system that would be phased out in the future had not yet been launched.
Not to mention big rockets and airplanes, those will not be launched until next year. Currently there are only some simple fish balls as rewards, and the compensation the anchor can get is also very limited.
Zhou Dongsheng couldn't even spend some money to give gifts to increase his popularity. This also makes the traffic in this era relatively real, and it is the choice of audience preference, unlike in the future, which is just traffic driven by capital.
"Mom! It's Mom, Mom is on TV!" Lin Jiajia ate a lollipop, looked at Lin Kaixin on the computer screen, and clapped her hands happily.
Zhou Dongsheng came back to his senses and saw the scene of Lin Kaixin's live broadcast displayed on the computer screen.
Lin Kaixin in the picture was obviously still a little uncomfortable. She moved the camera a little, but without any interaction, she started to sing and play the song "Sea of Flowers" which was familiar to Zhou Dongsheng.
At this time, anchors such as PDD and Su Qian were "just" taking a break and chatting. After receiving the instructions, they "inadvertently" started to open the live broadcast platform and found Lin Kaixin's live broadcast room.
"Huh? Brothers, this singing host is pretty good. Let me show you some of him." Saozhu giggled, and his smile gradually became more obscene, revealing an expression that all men understand.
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