Volume 1 2009 Chapter 63: Each one works hard
Yi Haoyan’s words kept repeating in Jin Zhihao’s mind.
He had to admit that what he said did make sense. Staying by her side like this was not a solution. If he wanted to get closer, he needed to make big changes. However, he needed to think carefully about how to do it.
Leaving Jin Zhihao to think alone, Yi Haoyan went to the planning group by himself.
In the next few days, Yi Haoyan was looking through the previous advertising plans in the planning team. He wanted to see how these previous cases analyzed and positioned the products and audiences, and how to find the right entry point to achieve the best publicity effect. After all, the purpose of advertising is to promote.
Propaganda must have an object and a suitable target group.
Yi Haoyan feels that this is similar to the promotion of idols.
Idols themselves are a kind of commodity. Songs, dances, variety shows, hosting, performances, etc. are all a means of promoting idols. Simply put, the goal of idols is to attract fans. Singing, dancing, hosting and performing are all means for idols to show their charm and attract fans' attention. The selling point of idols is the idols themselves.
How to position an idol, what kind of market group to target, and what kind of promotion strategy to use are very similar to advertising. Yi Haoyan has been concentrating on studying previous advertising planning cases these days and absorbing nutrition from them.
Things rarely develop overnight. Twists and turns, ups and downs, and even setbacks are common phenomena, but if you grasp the general direction, you will not make irreparable mistakes. Other small problems can be adjusted slowly until you finally achieve success.
Enfei has recently experienced the benefits of grasping the general direction.
Eun-chae, a member of the debut group, terminated her trainee contract with the company. Her departure caused quite a stir among the company's trainees.
As Kiroy Company's most talented trainee, Song Eun-chae has always been a member of the debut group.
When the trainees discussed privately, they all agreed that if the company wanted to promote an artist, Eun-chae would definitely be selected. When she was in Class A, she was already responsible for teaching newcomers. She had a high reputation among the trainees, and many children were training with her as their goal.
However, such a benchmark person also left the company.
Everyone couldn't help but feel worried about their future. Since she left, several more people left one after another, mainly the older trainees in the debut group.
For a while, the company's trainees were discussing the matter privately, with all kinds of opinions.
The last time she met with Brother San, after listening to his analysis of the current situation of the company, Enfei stopped thinking too much and focused on practicing her part and working hard to accumulate strength.
As expected, a week later, two seniors from the debut group withdrew from the company. They were both 18 or 19 years old. It was said that the others were also looking for other debut opportunities. For a while, the trainees in Class A were in a panic.
Eun-bi knew how things were going to turn out and was not surprised. Her calm attitude was praised by the manager of the company who was in charge of managing the trainees. He praised her for her focus and calmness, and asked other new trainees to learn from her.
In addition, her "legendary" experience of being selected into the A-class debut group as soon as she joined the company made her very popular and appealing among the trainees.
When the senior trainees were all looking for a way out, Eun Fei vaguely felt that she seemed to have the tendency to become a benchmark. The company also had a special talk with her alone, expressing her future plans in the company. She hoped to concentrate on practice, improve her skills, and wait patiently for her debut.
In this way, the girl successfully gained a foothold in the company. The development of things made her sigh at the Umbrella Brother's foresight.
Having successfully changed her situation, Kwon Eun-fei happily informed Brother Umbrella of her situation.
"Brother Umbrella! Things are exactly as you said! It's magical!" The rabbit sent a message happily.
"What's wrong? Has anyone left the company?" Yi Haoyan replied with a smile.
"Yeah! The strongest trainee sister left, and then a few more left, all of them were sisters from the debut group."
"The company has no plans to promote artists. It would be a waste of time for them to stay. It is right for them to leave. I guess the older ones will find another way out. How are you doing now?"
"The company talked to me and told me to focus on practice and wait for my debut in my future plans."
"This is considered an official promise. You are still young and have plenty of time to accumulate strength!"
"Well, thank you for your help, Brother Umbrella!"
"You're welcome! You should practice well!"
"Yes! I will do it well!"
The rabbit's matter came to an end, and Yi Haoyan felt a lot more relieved. It was rare to see the lively rabbit showing such a sad expression. Now everything was finally fine.
At night, in SM's practice room.
The spacious room was brightly lit. The clock on the wall showed that it was past 10 o'clock. On the polished wooden floor, two girls were still practicing dancing hard.
After returning from Jeju Island, in order to catch up on the progress of practice, Bae Joo-hyun practiced until very late every day, and even Kang Seul-gi was dragged by this hardworking sister to practice until very late.
"Sister, you also practiced in Jeju Island! I see your movements are not unfamiliar at all." Seul-ki wiped the sweat from her forehead and asked breathlessly.
"Well, I have practiced, but I'm still not as good as you. I need to practice more." Bae Joo-hyun also stopped to rest for a while.
" Sister, you are too impatient. It took me several years of practice to reach my current level. Considering the time you have practiced, you are already very good now. The director has praised you. Why are you working so hard?" Seqi asked puzzled.
"I have no choice! I'm so much older than you. If you don't work harder, you really won't be able to debut." Bae Joo-hyun said helplessly.
"No way!" Seulgi's eyes were smiling into crescent shapes, and with her slightly chubby face, she looked like a cute little bear. She came over and hugged Bae Joo Hyun affectionately, saying coquettishly, "I think you have a baby face, so cute!"
"Ah!" Pei Zhuxuan, whose height pain point was touched, said dissatisfiedly: "You are just a little taller than me, and you say I am small!"
“Ha-ha-ha-ha-” Seulgi ran away while laughing, “Sister, you care so much! I didn’t say that first, it was your precious brother Yi Haoyan who said that!”
"Then you are not allowed to say it either!"
Usually, they practiced until very late, and for safety reasons, Yi Haoyan would come to pick up Bae Joo Hyun. It wasn't far anyway, about a 10-minute walk. Seulgi often practiced with Joo Hyun, and they became familiar with each other.
After returning from Jeju Island, Yi Haoyan and Bae Joo-hyun became much closer.
The two get along like real siblings. Yi Haoyan makes jokes about Bae Joo-hyun's height from time to time, and Kang Seul-ki also learns from it.
The two guys' childish behavior also gave Bae Joo-hyun a headache.
