Volume 1 2009 Chapter 39 Girls' Generation Advertisement (Part 1)
The next day, Yi Haoyan and Sun Enxi went to CJ Advertising together.
Walk into the lobby and arrive at the company's front desk.
"Section Chief Sun!" The receptionist at the front desk stood up and saluted.
Sun Enxi ordered: "This is my brother Yi Haoyan, he is going to work as an assistant in the director's group. Please handle the formalities for him and then take him to report to Jin Zhihao."
After saying that, she turned to the boy and said, "You should go to Jin Zhihao's place. There is a commercial that will be filmed soon, so I asked him to take you with him. You can come over and help him during this time."
"OK."
After saying that, Sun Enxi handed Yi Haoyan to the front desk and went to the office herself.
"Please follow me!" The receptionist led the boy into the company.
Yi Haoyan had been staying in his cousin's department before and had never been to other places. He looked around curiously. The company had an open layout, with separate offices in the hall, and separate offices and conference rooms around it. Jin Zhihao's office was one of them.
The receptionist took Yi Haoyan to a small meeting room and brought him a few forms, requiring him to fill in some information, which the boy finished quickly.
After waiting for a while, the receptionist handed the modified employee badge to Yi Haoyan and took him to the director's office.
When I saw Jin Zhihao again, he was fiddling with equipment in the office. When he saw Yi Haoyan coming, he put down the camera in his hand, stood up and greeted him.
"Haoyan, you're here! Enxi has already told me everything, come and sit down."
Jin Zhihao, who was in working state, was dressed more formally than at the warm-house party. His clothes were very practical, with many pockets on his vest and pants, a typical outfit of a professional photographer.
Yi Haoyan sat down on the sofa and asked curiously, "Brother Zhihao, aren't you a professional photographer? Why are you with the director team?"
"Oh, this! Although most of the shooting tasks do not require complicated plot design , sometimes some plots need to be set to meet the shooting requirements. At this time, I also need to do some director's work, and the title of PD is convenient for work."
"You are still young, so just be my assistant! When the shooting is over, there will be a lot of people and things to do, so just follow me."
"Okay, Brother Zhihao."
"We'll be leaving for the studio soon. Girls' Generation is shooting a jeans commercial today. They have a lot of people and the workload is heavy, so we have to go early."
After a while, Yi Haoyan followed the director crew and drove to the studio.
The studio is located in a warehouse. Several sets of scenery and lighting have been built and are being debugged. Several staff members are busy working in an orderly manner.
This was Yi Haoyan's first time entering a studio, and he looked around curiously. Jin Zhihao quickly immersed himself in the preliminary preparations after entering the studio, and confirmed the progress with the person in charge from time to time.
The crew needs to complete all preparations before Girls' Generation arrives.
Because as artists who are in the process of breaking out, their schedules are very busy at this stage. The work is scheduled to the hour, and they need to get to work quickly as soon as they arrive at the scene, with no time to waste.
It seems that things are going well for now, as Jin Zhihao still looks relaxed.
Following the announcement from the stage staff, the artists being filmed this time became the protagonists of the scene.
Girls' Generation has arrived.
With their arrival, the set, which was originally orderly and calm like a stagnant pool of water, gradually began to boil and become restless.
The popular teenage idols are really powerful enough to infect male staff members!
The crowd gradually began to buzz, and many people who were originally doing other things gradually gathered together, talking to each other and whispering.
Yi Haoyan could vaguely hear some exclamations and praises.
The first member to enter everyone's sight at the filming location was Sunny.
Lee Sunkyu, a second-generation star from Girls' Generation, is the niece of Lee Soo-man, who has outstanding abilities but few resources. She has a petite figure but excellent proportions and a proud bust.
Next in line was Girls’ Generation’s eldest daughter, Sooyoung.
Choi Soo-young, with her tall stature, long legs and model figure, is best suited for this advertising shoot.
Next came Yoona and Yuri.
Lin Yuna and Quan Yuri, the faces and lead dancers of Girls' Generation, are both tall and 168cm tall, with pretty faces and slender bodies.
Then there are Tiffany and Jessica.
Huang Miying and Zheng Xiuyan, the overseas members of Girls' Generation, are responsible for English and are both famous idols with beautiful legs;
Finally, there are Seohyun, Hyoyeon and Taeyeon.
Seo Ju-hyun, Kim Hyo-yeon, Kim Taeyeon, the youngest, main dancer and leader of Girls’ Generation;
After everyone arrived, they stood in a row and greeted the staff present in unison, which received a warm response from the men on the scene.
The arrival of Girls' Generation brought a youthful and lively atmosphere to the scene, and the office workers who used to do their ordinary work are now somewhat excited.
As expected of a group carefully created by SM, even though the intensive schedule made each of them look very tired, no one seemed to be slacking off or lazy. On the contrary, they were full of energy and fighting spirit. I think the company has emphasized to them the significance of this advertising shoot.
Jin Zhihao went up to talk to the manager, and Yi Haoyan consciously did not follow . After they exchanged a few pleasantries, he called the members who were greeting the staff around to gather and began to explain the work details.
This time we mainly shot advertising photos for the jeans series of ELAND Group.
The MV costumes for Girls' Generation's hit song "Gee" are colorful slim-fitting pencil pants, and the dance for the follow-up song "Genie" is also based on choreography that emphasizes leg lines, which coincides with this product promotion. The members don't need to make any special preparations and can shoot in between song promotions.
After explaining the theme of this shoot, the members went to the dressing room to change their clothes, while Jin Zhihao directed the final adjustments on site.
On the way here, Yi Haoyan listened to the entire shooting arrangements and plans.
The photo shoot is expected to last from morning to night, including individual photos of each member, a group photo of all nine, and a scheduled group photo of three people.
The task was heavy, and in order to improve efficiency, the company prepared three sets of sets and carried out shooting in parallel.
The final photos were reviewed by Jin Zhihao.
After the girls changed into their costumes, the filming began.
The first ones to be photographed were Yoona, Sooyoung and Jessica.
Yoona is an idol who is pursuing an acting career. She has experience in TV dramas and is the most experienced member in terms of filming. Sooyoung has a model figure and has also debuted in RB. Jessica is the member who has practiced the longest and has the most experience.
The reason I chose to shoot these three first was to give today's shooting a good start.
Jin Zhihao and Yi Haoyan said that taking photos is not only a reflection of photographic skills, but more importantly, it is the interaction between the photographer and the model.
The photographer needs to mobilize the model's emotions so that he or she can quickly get into the state and meet the requirements of the advertisement in time.
The model needs to quickly understand the photographer's intentions, understand the focus of the shoot, and express them promptly and accurately through body movements and expressions.
Only a shoot with good cooperation and interaction can be considered a successful shoot.
