Volume 1 2009 Chapter 117 Idols and Fans
The debut song helped the members find their original intentions again.
The emotional resonance on the scene also infected them.
Through the big screen, Yi Haoyan saw several members’ eyes shining.
Idols and fans are moved by each other.
Empathy, this typical psychological phenomenon was fully demonstrated between the idols and fans at the scene.
The boy has his own opinion on the relationship between idols and fans.
The original meaning of idol is a person who is worshipped and admired.
Although commercial idols deviate from this definition, they have the same purpose.
As we all know, the most important thing for an idol is his or her personality.
In RB, the idols of Akimoto Yasushi's group can be said to have taken this to the extreme.
A large number of girls who have no singing or dancing skills can join the group after a simple selection.
Constantly showing off their characteristics in group activities, almost any characteristic that fans will like will make the girls popular and become a boost to the group's development.
Cute, mature, queen, tsundere, black-bellied, sharp-tongued, eldest daughter , Shibuya, academic master, etc., all kinds of characteristics are all-encompassing and everything is available.
Even idols who focus on "salty correspondence" and treat fans with cold words can become popular.
Akimoto Yasushi's grasp of human nature is breathtaking.
In South Korea, although the concept of character setting is not explicitly mentioned, it is already being implemented in reality.
Unlike idols of Akimoto Yasushi's group, the Korean idol industry still has very high requirements for basic skills, and singing and dancing are still the mainstream ways of idol activities.
However, the demand for personalization is actually reflected in the group positioning.
In current Korean idol groups, each member must have a clear positioning, which is the member’s personality in the group.
The face of the group, the lead singer, the main dancer, the variety show star, the captain, the youngest member, etc. This kind of persona is still relatively elementary, and is often closely related to the member's role in the group and the work he is mainly responsible for.
The face of a brand is mainly responsible for beauty, attracting fans through beautiful face and figure.
The lead singer and lead dancer have strong singing and dancing skills, and attract fans through their professionalism.
The captain must have leadership, be able to unite and manage the team members, and generally be a trustworthy figure.
As the youngest member of the group, the maknae often has a cute or rebellious image, attracting fans' attention through contrast.
This kind of character setting is often used in the early stages of debut, allowing the audience to quickly identify the characteristics of the team members and making them easy to distinguish and remember.
In the later stage, when there is a certain fan base and attention, the personality will be more closely linked to the characteristics of the members themselves, and will be separated from the division of labor.
When Girls’ Generation introduced themselves before, each member’s nickname was a typical personality.
Digging out the memorable points of each member, fixing them in the form of nicknames and promoting them can easily strengthen the image of the idol in the hearts of fans and is a very smart character setting.
Fans are very receptive and have a high degree of compatibility with their idols, so it is not easy to collapse.
The original purpose of character setting is to make fans recognize and remember the idol. Only with recognition can there be a possibility of further liking and pursuing the idol.
Therefore, the personality is the selling point of idols.
Idols act like what for fans to consume, and fans choose their favorite idols to satisfy themselves. It seems to be a clear two-way choice relationship between commodity supply.
In fact, the relationship between people is far from that simple. Feelings cannot be simply bought and sold.
At first, fans are attracted to idols because of external things such as appearance, figure, talent, etc., but later they will gradually become attracted to the ability, virtue, and liking for the person himself.
It sounds a bit like being in love, and it is almost the same.
In Japan and South Korea, fans and idols are often connected to each other in a psychological relationship that simulates love, so it is a common industry rule that idols cannot fall in love.
When idols are exposed to be in a relationship, fans will feel betrayed and will no longer follow them.
After the initial stage where idols attract fans through their personalities, they enter the simulated love stage.
This stage is when fans’ willingness to consume is the strongest, and it is also the explosive stage of idol career.
At this time, fans are the most fanatical and have the highest demands on their idols, just like when they are in love, they wish they could give their lives for them, and of course they also require the other party to give everything for them and not tolerate any mistakes.
Idols at this stage work the hardest and their income increases the fastest.
After this stage, we enter the family stage, which can also be said to be the simulated marriage stage.
At this time, most idols have passed their peak, and there has been a certain amount of fan loss, and those who remain are old fans.
Fans at this stage are more rational and tolerant. Although their spending power has declined, it is very stable.
They also have a clear understanding of the nature of idols and no longer interfere with their private lives. Idols often fall in love or get married during this stage.
But by this time, the idol's career is almost coming to an end.
It sounds like the profession of idol is a bit like an emotional scammer?
In fact, you can understand the nature of idols by looking at the difference between male idols and female idols.
Why are male idols the main force in the market? Why is there a huge gap in income between male and female idols?
Because male idols mainly attract female fans, and female fans' willingness to consume is not only strong but also lasting.
Female fans are more loyal, and will follow an idol for a long time if they like him, and are willing to spend money. Generally speaking, in Japan and South Korea, women have relatively less social pressure, and have more time, energy and money to pursue idols.
It’s different for male fans, there’s a huge age gap.
When a girl group first debuts, it is easy for them to be popular among male fans and become popular very quickly. However, as they age, their popularity also declines very quickly.
Compared with female fans, male fans are easily attracted to new girl groups and are more likely to fall in love with other girls.
There is some truth in the saying that men always like young women.
Moreover, as they grow older and leave school, male fans often face tremendous social and economic pressure, which leaves them with no energy and money to pursue their idols.
Therefore , the career lifespan and income of female idols are much lower than those of male idols.
The kings of the idol market are those who can capture female fans. Whoever wins the female fans wins the world.
It seems that Yi Haoyan would rather call idols psychological needs suppliers than emotional scammers.
Through music and dance, we provide a variety of psychological needs-satisfying services for people of all ages, occupations and needs.
When I was a student, I longed for an adventurous and exciting life and had unrealistic fantasies about love.
Idols have all kinds of cool and beautiful looks and costumes, gorgeous dance moves and so-called glamorous lives, which have a fatal attraction to students.
After work, I yearn for success and strive to change my destiny.
Idols are full of positive energy. They never give up in the face of difficulties and hardships, and never give up challenges. They can bring strength and encouragement to fans.
When people reach middle age, they have experienced the ups and downs of life, seen through the ups and downs of life, and long for a stable and peaceful life.
Idols have a comfortable appearance, a friendly and gentle manner, impeccable manners and an ever-positive attitude, which allows people to gain comfort and care.
As we enter old age, our youth is gone, our connections are fading, and we miss the days when we were full of vitality and hope.
The young idols gathered in groups of three or five, united and close, full of energy and vitality, bringing vitality and laughter to the elderly.
Idols can almost meet the various psychological needs of various groups of people.
Through this psychological connection, over time.
The lives of idols and fans will be closely intertwined.
Encourage each other and walk together.
This is the relationship between idols and fans, and it is also the meaning of idols' existence.
