Volume 1 2009 Chapter 113 A carefully planned group, a reluctantly opened concert
The music starts before the lights come on.
Yi Haoyan laughed when he heard it.
Isn’t this familiar prelude the LG mobile phone advertising song “Chocolate Love”?
It seems that SM company is too eager to push Girls' Generation to the top.
Let’s not talk about how many people, besides the fans, have listened to the other music in the album except the title song for idol groups.
Even if you have heard them all, Girls' Generation has only been out for two years. How many songs can they have, including the title song and the songs in the album? Is it enough to fill a nearly three-hour concert?
In this situation, it is no wonder that the boy previously complained that Girls' Generation's so-called "first Asia tour" was too exaggerated and contained too much bragging.
Now it seems that it is difficult to even get enough repertoire for the performance. They even shamelessly use the newly released advertising song. SM is really shameless.
But it’s okay. LG should be very grateful. The advertisements were released overseas along with the concert, so it can be considered as SM’s free help in publicity.
Yi Haoyan was just regretting that he had never seen this commercial song performed live? And it was arranged already?
In coordination with the rose-red lighting on the stage, the nine sisters appeared in a neat formation in the center of the stage.
Wearing black tight miniskirts and hot pants, each of them also wore a bunch of bright red feather headdresses on their heads. The red and black color combination and the figure-hugging clothing style undoubtedly showed the charming and seductive characteristics of this song.
Add to that SM's signature group dance, and every frown, smile, gesture, and even a glance is full of lazy temptation, and the big screen also turns into a seductive rose-red dynamic background.
The whole venue is filled with an exciting atmosphere.
"Oh my?" Rabbit exclaimed in surprise: "Isn't this the advertising song for the latest LG mobile phone? Great, I can finally see the complete live version."
"Really? How do you feel?" Yi Haoyan asked knowingly.
"It's a very charming feeling and the dance is beautiful." Rabbit just stared at the stage without even turning his head.
The pure angels in white turned into seductive singing and dancing gracefully on the stage, showing off their seductive figures.
The red and black color combination throughout the venue reminds people of the standard combination of the most infectious flamenco dancers in gypsy culture.
Lazy, seductive, noble and rebellious.
The song ended, but the sound lingered.
Fans were talking about the performance of this new song. This style that Girls' Generation had never performed before gave them an unexpected feeling.
Next is a short video of the members telling interesting stories about their fans .
Jessica, Yuri, Yoona, and Taeyeon appeared one by one and told the interesting stories of fans they encountered during their activities in the form of reading diaries.
The fans that appeared in the short film were all members in disguise.
It is really a very interesting feeling to see the sisters who were so charming just now putting on fake beards, wearing wigs and dressing up as old ladies, the office workers taking pictures silently, the male and female students shouting excitedly and the crazy soldiers.
It seems as if these goddesses who were so charming on the stage just now are actually living around us, within reach and visible just by looking up.
In Yi Haoyan's opinion, this interesting short film is also a way to make idols more approachable, and the effect is very good.
From the video, we can see that Girls' Generation's fan base covers a wide range of age groups. Such short videos can make the fans in the audience feel involved, as if they are seeing themselves participating in the cheering, and they can also feel the idols' care for them.
After the film was over, Girls' Generation changed into another set of clothes and appeared in the center of the stage.
This time they wore beautiful red princess dresses with lace trims and sat elegantly on the steps. The big screen displayed the name of the group in large letters: Girls Generation.
It seems that he is not ready to dance.
The next five songs express gratitude to fans, parents, childhood and the realization of dreams.
Interspersed among them are short documentary clips and documentaries of daily practice, which seem warm and peaceful.
The fans gradually calmed down and gently waved their cheering items left and right to the melody.
At this point the concert had already lasted an hour and a half.
The members and fans were a little exhausted , so they arranged a few slow songs that didn't require dancing.
The singers can take a breather and the audience can take a break.
However, Yi Haoyan, who is not a fan, found it a bit bland.
These songs are not hits, and probably no one is familiar with them except the fans. Their quality and popularity are not high.
After all, Girls' Generation has only been debuted for two years. Although they are very popular, they have too few hit songs, otherwise they would not have used their advertising songs.
Haha, it’s still a bit forced, but it makes sense.
Girls' Generation, a super large girl group carefully created by SM, is completely different from Super Junior, a super large boy group that debuted with a group of trainees.
When Super Junior debuted, TVXQ, the mainstay of SM Entertainment, was at the height of its popularity. They were the undisputed number one boy band in Korea and were beginning to explore the RB market.
At that time, SM had a lot of male trainees and TVXQ was very popular, so it didn't have the resources and motivation to promote a new boy group.
Super Junior debuted by randomly gathering a bunch of trainees under such an awkward situation.
Although the official statement was that it was an innovative attempt to challenge a super-large boy group, but in retrospect, it did not look like a carefully planned combination.
There were 12 members in the initial stage, including Han Geng and the fat boy prodigy. At that time, the cultural industry in South Korea was very xenophobic. After Han Geng debuted, he could not show his face on stage due to legal issues. He had to wear a mask on stage and could not even sing. I don’t know how SM planned it at that time?
A new member joined the group half a year after debut. It is very unusual to change the group members shortly after debut. It is usually a temporary decision and does not seem to be the result of long-term planning.
There is a big age gap between the team members, with the oldest and youngest being 5 years apart.
Moreover, the members of the team have overlapping roles, with those responsible for dancing, singing, and variety shows overlapping, and the competition within the team is too fierce.
The final result was that he debuted in 2005, but became popular only four years later in 2009 with the help of the hit song "SORRY, SORRY".
You have to know that the average lifespan of a Korean idol group is only 5 years.
Super Junior was almost a free-range group, and their turnaround was truly a blessing from heaven.
Girls' Generation is completely different.
The girl group, Chun Sang Ji Hee, was launched by SM Entertainment in 2005. They went to RB to develop their careers just half a year after their debut, which resulted in an unstable foundation in Korea. As a result, they failed to become popular in Japan and Korea and were quickly marginalized.
Therefore, SM's next girl group, Girls' Generation, which debuted in 2007, became the company's main girl group.
At the same time, by learning from the lessons of Super Junior's super-large group, Girls' Generation avoided many problems.
The age difference between the members is very small, with the oldest and youngest only two years apart.
The team members are reasonably positioned and assigned, with lead singer, co-lead singer, main dancer, lead dancer, front man, variety show host, each with their own duties.
All team members are locals, making management easier.
The individual characteristics of the members are distinct and do not overlap.
Cute, beautiful, domineering, handsome, slender, plump, tall, and petite.
It can be said that it is beautiful and has everything. No matter what the fans like, the group has it.
The group has a distinct international flavor. Sooyoung debuted in Japan, Jessica and Tiffany were both born in the United States, and Hyoyeon studied in China.
There are representatives in the English, Japanese and Chinese teams.
In addition to team composition, the company's route planning should also be given more attention.
Judging from the development after debut, the company has obviously made detailed plans.
The debut song in 2007 was a clear energetic girl style, and the follow-up song "Girls' Generation" was also the same. As she got older, she switched to a romantic girl style in 2009, and became popular through the hit song "Gee".
Less than two years after their debut, they became the number one girl group in South Korea.
This was even after they encountered the "Black Sea" incident right after their debut, faced a massive collective boycott by black fans, and were unable to engage in group activities for more than half a year.
The company did not give up on them, but instead provided strong support.
Finally, I was able to start again and reach the top.
Now that SM's leading group, TVXQ is in trouble, they are climbing towards the position of SM's leading group with the help of Yi Haoyan.
You have to know that girl groups and boy groups are two completely different concepts.
The income of girl groups is generally not even a fraction of that of boy groups, and each agency focuses on boy groups.
And Girls' Generation is now becoming SM's leading group!
You can imagine how powerful they are.
This is probably the reason why SM is in a hurry to arrange an Asian tour for Girls' Generation. The company urgently needs to establish a new leading group.
Girls' Generation is the only choice.
