Volume 1 2009 Chapter 110 Idol Image Experiment
This kind of unique and mysterious self-introduction is very effective.
It seems that the nicknames are all about the members’ shortcomings or dark histories.
In fact, it contains the changing trends in the development of idols, and there is a lot of knowledge involved.
Yi Haoyan and Bae Joo-hyun talked about this before.
The idol style in Asia has changed irreversibly, as can be seen from the rise of RBAKB48.
Although Korean idols are influenced by local culture, they still have very high requirements for their basic skills. However, the trend of idols becoming more popular is inevitable.
But distance creates beauty.
Being too close and knowing too much about the idol will only make the idol’s halo disappear, and people will no longer look up to and admire them.
Keeping a distance and being too aloof will make fans feel difficult to approach and give up following you.
Idols are not actors.
Actors speak through their works, so it doesn't matter if they have little exposure.
Idols live off their fans, and if they are exposed too little, they will be courting death if they completely distance themselves from their fans. This is no longer the era of the early days of RB when idols were detached from the world.
In order to maintain the idol’s aura while being as approachable as possible, one needs a sophisticated strategy for managing one’s personal image.
SM has made some positive attempts with Girls' Generation.
As the most popular girl group in South Korea, Girls' Generation's exposure rate can be said to be non-stop 24 hours a day, with continuous group and individual activities.
Including promotions, hosting, radio, TV dramas, variety shows, interviews, etc., showing their charm to the public in all aspects.
During these trips, most of the time, Girls' Generation maintained an image that was undoubtedly that of an idol.
Beautiful, cute, handsome, elegant, gentle, kind, positive, sunny and so on, in short, they are all positive images.
And in variety shows, they began to make some changes.
In the early days of her debut, she had a silly and innocent image, but now it is gradually changing in a strange direction.
The team members complain about each other, reveal secrets, and embarrassing things in their daily lives. SM company will also release some videos to reflect their real life behind the camera.
Of course, these "truths" are all the result of careful research and consideration, and the scale is very measured.
Various interesting nicknames are one of the representatives of success.
These nicknames reflect some real information about the members, and their black spots and dark histories are also true.
But these things will not touch the public's sensitive moral values, will not cause disgust, and will not really damage the image of Girls' Generation.
On the contrary, it will make the public, who are used to seeing idols dressed neatly and looking glamorous in front of the camera, feel familiar, enrich the connotation of Girls' Generation, and make their image closer to ordinary people.
Narrow the psychological distance between the audience and idols and increase trust.
This is knowledge from social psychology and public communication.
This strategy can transform Girls' Generation's image from a goddess who is out of touch with the world to an interesting goddess.
This distances them from the single image of other idols, highlights their uniqueness, and makes people more willing to get close to them.
It’s SM as expected!
Seeing the rabbit laughing so hard at this special self-introduction that he almost cried, Yi Haoyan secretly admired him.
The greeting segment was very popular with the audience and the effect was very good.
The atmosphere at the scene became very relaxed because of the laughter just now. The singers on the stage and the fans in the audience all relaxed and began to enjoy the performance.
After the self-introduction session, the performance continued.
The next one is a slow song.
To the soothing, upbeat tune, the members of Girls' Generation did not dance. Instead, they walked along the extended stage one by one and began to enter various areas of the venue.
They sang softly and waved and interacted with the fans in the audience.
The nine people were scattered in every corner of the "田"-shaped stage, allowing people in each area to have close contact with them.
What fans want most is to be in close contact with their idols. Now fans in all regions are in a commotion.
One by one, they shouted the names of the members passing by.
"Jessica!!!"
“Sister Yoona!!”
“Taeyeon!!!”
Rabbit also waved to them desperately, and the members on the stage smiled and waved back when they saw it.
The scene seemed to have turned into a warm meeting, with the singers on the stage and the audience interacting actively, and the atmosphere was warm and lively.
The big screen on the main stage also magnified the members' live images, allowing more people to see the singers' true expressions. The subtle emotions were clearly visible on these magnified screens, creating a heart-to-heart resonance with the audience.
The next four songs were all performed on the "田"-shaped stage.
The members moved freely on the vast stage, had fun, and interacted with fans in various ways.
Some people made various heart-shaped poses to express their gratitude.
The hug between the two made CP fans heart-throb.
There were also members joking around on stage.
Yi Haoyan also saw Tiffany, the unrestrained sister, running wildly on the stage!
She is indeed a free-spirited American girl.
Jessica, who had invited Yi Haoyan, quickly spotted him standing in the center area.
It was actually very difficult to find people from the stage. The lights on the stage were too bright and shone directly on the singers. Although the interactive stage had been dimmed, it was still very dazzling. The people on the stage who were illuminated had a bright white light in their eyes.
But you can always find him if you want to, and boys are more conspicuous in the crowd.
The others were all fans, all very excited or thrilled or fanatically interacting with the people on the stage. He was the only one standing there calmly with a smile on his face, standing out in the crowd.
Jessica noticed the boy and pulled Yoona beside her to point at him, and Yi Haoyan waved his hand to signal her.
The rabbit next to her thought it was Jessica signaling to her and she almost fainted from happiness!
Seeing her happy expression, Yi Haoyan thought it would be better for him not to say anything.
The interactive session of four consecutive slow songs fully satisfied the fans' desire for close contact with their idols, and the audiences in all areas were very satisfied.
After the fourth song ended, the young players gathered in the center of the stage, signaled to the audience, and the lights went out.
Then, the big screen lit up and the next segment began, which was still a short film.
This time it's a nostalgic style.
Use old black and white film to show the daily work and life of Girls' Generation members.
Radio host of Taeyeon and Sunny.
Jessica practices dancing in her studio.
Yoona's daily shopping and photo taking.
Shopping scene at Tiffany.
Sooyoung and Hyoyeon's fitness workout.
Yuri's singing practice.
Seohyun's piano training.
It records the girls' daily life and hard practice after they lose their halos, and records them from an outsider 's perspective, showing them what their fans cannot see.
After the gorgeous stage and heartwarming interaction, this slightly ordinary and even hard appearance is more touching.
The video ends.
After the short film ended, the atmosphere in the venue gradually changed from lively and lively to warm and touching, thus paving the way for the next segment.
Below is the members' solo time.
