Spring Thunder Chapter 0232: Good Winds Help
June 18th.
Fang Mengyin, the real helmsman of the Fang Group, took office. Nan Yi, who had stayed at Xiao Mi's house the night before, was late for work and was scolded by Fang Mengyin in front of everyone in the group.
The Oscar-winning actress and the Cannes Film Festival winner staged a scene that showed no trace of acting at all.
After the show ended, Nan Yi took Liang Yun to his office.
"The day before yesterday, my grandma told me to fire you. I was the one who protected you in front of her. In the next few days, you have to pretend to work hard with me to make my grandma happy. Otherwise, not only will she fire you, but I will also be kicked back home."
"Work seriously? What? I don't have anything serious to do."
"Selling red wine, I'll be in charge of this job. My grandmother said she'll see profits in three months. Go over to the sales department's training these few days and urge them to learn."
"Okay, Honny, I'll go then."
"Calling me President Nan in the office is not good if my grandma hears it."
"Mr. Nan, I'm going." Liang Yun called out in a pretentious voice.
"Go ahead, go ahead."
After Liang Yun left, Dewen came into the office with two small boxes in her hands. She opened one of them and took out a white thing that looked like the indicator light on an integrated circuit. She walked to the window and pressed it against the glass outside the window.
Then she connected a black wire to it, punched a small hole in the glass, pulled the black wire into the office, and connected the other end to a strange-looking thing she took out from another box, which looked like a telephone.
When everything was ready, she picked up a "microphone" and dialed a number. After a while, Devin said, "Test..."
"Boss, it's OK. The call is clear." After everything was tested, Dewen said to Nan Yi.
"Can this receiver be installed in a car?"
"Can."
"Then install them at home and in the car, and make one that is easy to carry for outdoor use."
"That's easy. Just modify the backpack. But the current coverage of maritime satellite phones is limited. It can only cover the Atlantic, Pacific and Indian Oceans."
"That's enough. I don't plan to go to the North or South Pole to run wild."
Nan Yi has been longing for a satellite phone for several years, and now he can finally use it.
Although this thing has just been commercialized and is still ridiculously expensive, based on Nan Yi's frequency of use, his annual phone bill would not be less than hundreds of thousands of US dollars, and would most likely exceed one million. But he still thinks it is worth it, as convenient communication is really important.
Dewen installed a satellite phone, and also installed anti-eavesdropping devices in Nan Yi and Fang Mengyin's offices, and electromagnetic interference filters on the landline phones.
"Come to my office."
Nan Yi received a call from Fang Mengyin and went to her office.
"Chairman, what's the matter?"
"Let's talk about your plan. In your plan, you have already written in detail how to promote Lafeng Red Wine, especially the part about product placement in movies and TV shows. But there is also a problem."
"What's the problem?"
"Manager Nan, why did you write this plan instead of someone else? Are you not clear about your own positioning? Why did Shu fall before Wu? You must know the reason behind this."
"I know. Success is due to Zhuge Liang, and failure is also due to Zhuge Liang."
"Now that you know this, learn to delegate authority. Don't do everything yourself. Even if others don't do as well as you do, people are not steel machines. Even wise people can make stupid mistakes sometimes."
"Thank you, Chairman. I have actually thought of this. Things will change after this year. I will be involved in more and more things in the future, but I will have less and less time. As long as the Intelligence and Strategy Committee is established, everything will change."
"Since you have already made a plan, I won't say much. Tell me the details of your plan. I am the executor and I need to understand your ideas thoroughly."
"Okay, I won't say much about the sales department. Do you know Miss Sheng Qi?"
"I know her, but I'm not familiar with her. Whether it's the Sheng family or the Song family that's involved with her, their status is too high and they are not something that the Fang family can get."
"It's okay if you're not familiar with it. You must have been to Paramount. The sales department uses the Paramount's charming but not vulgar routine. Times are changing, but men's original intentions remain unchanged when it comes to women's little thoughts. Miss Gui's Man Show style has not changed either. As long as this does not change, the sales method will also remain the same .
Regarding film and television advertising placement, my initial idea was to simply establish an advertising sponsorship relationship with the film and television companies. However, after careful consideration, I found that doing so would have major flaws.
Once our advertising placement model works well, other businesses will follow suit, and the competition will continue. In the end, all the benefits will go to the film and television companies. We have opened up a new advertising model, but it will not bring much help to ourselves.
So I thought deeply about it and changed my plan.
Donglaiwu needs a lot of positions to operate normally, but if it is just responsible for advertising the Lafeng red wine, the efficiency of the employees cannot be fully utilized;
Too much idleness can easily lead to problems, and their abilities cannot be fully exercised. A company bears the responsibility of supplying talents to society, and we cannot push mediocre people into society..."
"Stop talking nonsense and get back to the topic." Fang Mengyin patted the desk and said.
"Okay, okay." Nan Yi waved his hand to show his surrender. "Then I'll continue. Anyway, we can advertise one product or multiple products. We can just expand the business scope of Donglaiwu.
In addition to film and television investment, we can also add film and television advertising marketing planning. We can take on only the marketing plan planning, or we can take over the whole package.
In this way, the ideas will be clearer .
Hong Kong's population is now 5.26 million, so I consider them all potential customers of the cinema. Take the Bellevue Theatre in Causeway Bay as an example. This cinema is relatively luxurious and the ticket price is a bit more expensive than the average one.
The price of the Bili Palace balcony seats [super class] is now 15 yuan, the special class is 12 yuan, the back seats are 9 yuan, the middle seats are 7 yuan, and the front seats are 5 yuan.
I'll roughly take a middle value here and assume that one ticket is 10 yuan.
Even if all Hong Kong people watch a movie, the box office will be 52.6 million Hong Kong dollars. As long as the ticket price does not increase, this box office is the theoretical ceiling of Hong Kong's box office.
Theory is just theory. In reality, less than 2 million people in Hong Kong spend money at the cinema, and less than 1 million spend more than three times a year. A large number of them only go to rural theaters with cheap ticket prices.
I learned about the films that have been released and are currently being filmed this year.
I can basically conclude that this year's box office champion is "Best Partner", with a box office of 26.044 million, which is the ceiling for this year.
After deducting the guarantee, theater share, taxes, and shooting costs, the profit that Xinyicheng can get is probably between 5 and 10 million.
I don't know if there is any trick in the investment and profit sharing of this movie, and I can't calculate the exact number. Let's just take the highest number. The best-grossing movie can only make tens of millions in this place.
This is because the pay of movie stars is not expensive. If the pay of stars increases, the profit will become even lower. The pay of stars is increasing, this is the trend, and it is estimated that it will rise next year or the year after next.
As mentioned above, it is not enough for Hong Kong films to only focus on the local box office.
In fact, Hong Kong’s film and television companies have always been eyeing the Taiwanese market, which is the weather vane of Hong Kong films. If Taiwanese films sell well, they will make money, but if they don’t sell well, they will lose money…”
Fang Mengyin waved her hand, interrupting Nan Yi, "Don't say more, I roughly understand what you want to say. I am not completely ignorant of movies. Our Chinese movies can be said to have originated in Shanghai. Whether it is Hong Kong movies or Nanyang movies, they were all created by filmmakers from Shanghai.
In the 1930s, Zhou Xuan's films could be sold in the three northeastern provinces occupied by the Japanese invaders, as well as in Taiwan, Southeast Asia, and Hong Kong. They were not only popular in Shanghai, but also in other places. One film could earn a film company a lot of money.
At that time, I often visited film companies and had a fairly good understanding of the film industry. I was also aware of the importance of box office sales in other places.
Do you want to build cinema chains in Taiyuan and Nanyang?"
"Yes and no. To be exact, a mysterious financial group is supporting the Fang Group to build comprehensive shopping malls in Nanyang and Taicun, with movie theaters attached."
"Mysterious consortium, mysterious capital, it sounds so much like Jianing."
"What consortium, what capital? I have already found out the rich man behind Jianing. It is a Malaysian financial company, half shady and half white. Its financial resources are just so-so, but it has a lot of desperate criminals. This is why I tricked them for the second time and gave in again."
"You call that giving in? If I hadn't been hiding in the mainland, wouldn't I have been shot by someone long ago?"
“Not now. Although Jianing is in decline, it can still be maintained. If the situation changes suddenly and Jianing can’t hold on, Chen Songqing may turn us over to a Malaysian financial company. At that time, we need to be careful of smuggling.
However, I will keep an eye on Jianing. If it falls, I will upgrade security again and send people to Malaysia. If they dare to shoot from behind, I will kill them all. "
"Business is business. You don't run the Sanxin Company. Don't engage in fighting and killing at every turn." Fang Mengyin was a little displeased with Nan Yi's words.
"Yes, yes, the chairman is right. Then I will reason with them."
"You little rascal." Fang Mengyin smiled and said, "Taiwan, Nanyang, how many integrated shopping malls do you want to build? With only 300 million Hong Kong dollars, can you afford it?"
"It should be possible. To run a business, you need to integrate resources and have a few partners who will stick together through thick and thin. Once the first integrated shopping mall is operational, you can take the plan to a Malaysian bank for a loan. As for real estate, how can it grow without leverage and collusion between officials and businessmen?"
"You are such a rascal. Did you take advantage of my slight relationship with the Bao family to figure this out?"
"Good wind helps the enemy."
