Spring Thunder Chapter 0147 Color TV Storm
"How's business?"
"Not very good, only a few have been sold." Fang Kong said, "Nansheng, our location is remote and the price is high, so it's normal that we can't sell it."
"I know how much is the Panasonic 21-inch sold at Pingba Electric Company now?"
"1888. I just went to see it two days ago."
“That doesn’t make much money.”
Nan Yi quickly made some calculations in his mind.
Panasonic has two agents in Xianggang, one is Pingba Electric and the other is Fangji.
The purchase prices of the two companies are similar, both around HK$1,380. Although Pingba makes a gross profit of more than HK$500 per unit, it still has to bear a part of the staff salaries, property rentals, marketing expenses, tax expenses, etc., so the net profit must be greatly reduced.
Relatively speaking, Fang Ji saves a lot of costs, with fewer employees, cheaper properties, and almost no marketing expenses. Moreover, the selling price is much more expensive than Pingba, with a retail price of HK$2,000 and a wholesale price of HK$3,200.
That's right, wholesale price is more expensive than retail price.
“The buyer is from Yuen Long, right?”
"It's local, but it just came from there not long ago. I guess this color TV will eventually flow over there."
"Well." Nan Yi thought for a while and said, "Go hire a few propaganda vehicles and promote it in Tin Shui Wai, Lau Fau Shan, and the port area.
The slogan is this: Fang Ji Electrical Appliance Store, 21-inch Panasonic color TVs, wholesale only 3200, sufficient supply, as many as you want.
Remember, once in Cantonese, once in Mandarin , and repeat it in a loop."
"Nansheng, is this okay?"
Nan Yi smiled and said, "We'll know if it works if we try it."
"Okay, I'll go find a car."
Nan Yi did not stay in Fang Ji for long. After chatting with Fang Kong, he went back to Repulse Bay to pick up Liu Zhen, and the two went to Apliu Street together.
"Nan Yi, what are you going to Yau Ma Tei Street for?" Liu Zhen asked in the car.
"Go find out about the market for color TVs."
"You want to start a color TV business?"
“It’s not that I want to do it, but I’m already doing it.”
Then, Nan Yi told Liu Zhen about the Panasonic agency and Fang Ji.
"The wholesale price is 3,200 Hong Kong dollars. How much do the wholesalers have to pay for the goods?"
"Let me give you some history. In 1958, the first Jingcheng brand 14-inch black-and-white TV was produced at Tiangang 712 Factory. This was the first domestically produced TV in China.
In December 1970, China's first color TV was also produced at Factory 712. However, it was an experimental TV and had no potential for mass production.
Since last year, Shanghai TV Factory has introduced a color TV production line from Hitachi, while Factory 712 and Beijing TV Factory have introduced production lines from Toshiba and Panasonic respectively.
There will be a vacuum period of about two years from the completion of these production lines, the digestion of technology to the launch of products. It will take at least three or four years for their products to have stable performance.
I estimated the cost of each domestic color TV set and the terminal pricing standards of domestic industrial products in the past. After comprehensive consideration, I came to the conclusion that the price of domestic color TV sets is about 100 yuan per inch. "
"According to what you mean, a domestically produced 21-inch color TV should be sold for around 2,100 RMB?"
"Haha, you should calculate the price of 17 inches, not 21 inches. 21 inches is the latest technology standard, and the domestic production lines cannot produce it at all."
"Oh, so the highest price for domestically produced ones is over 1,700?"
"almost."
"The current exchange rate between Hong Kong dollars and RMB is 3.2?"
"right."
"That is to say, if you sell it wholesale for 1,000 yuan, then when it reaches ordinary people, it will be about 2,000 yuan?"
"What are you thinking? When a TV is sold to ordinary people, it will be sold at least twice, and sometimes three or four times. I tell you, when the TV is sold to the first person, they will sell it at a wholesale price of around 2,000 yuan.
After all these steps, when the TV sets reach the hands of ordinary people, the price will have to go up to 3,500 yuan at least. I estimate it will be around 4,000 yuan. "
"A color TV that costs more than 400 yuan will cost nearly 10 times more when it reaches ordinary people?"
"About the same. This is because the people in each link probably won't take the initiative to pay taxes. Otherwise, it would be normal for the terminal price to be 6,000 or 7,000."
"It's really a huge profit." Liu Zhen sighed and said, "Nan Yi, why don't you put the price... No, the TV sets in Xiangxun are not expensive?"
"Yes, it's not expensive. You'll see when you go to Apliu Street."
After a while, the car arrived at Yau Ma Tei Street, and Nan Yi and his friend went from shop to shop.
There is a complete range of electrical appliances on Yau Ma Tei Street, including high, medium and low-end international brands.
Take televisions for example. There are second-hand ones for HK$100 or 200, and there are also locally assembled ones for around HK$500. The price of a color TV ranges from a few hundred to around HK$1,500 or 1,600.
A 22-inch color TV only costs about 1,600 yuan. The owner told Nan Yi that it was a famous brand, but Nan Yi looked up and down and left and right, but couldn't tell what country the brand was from.
Needless to say, it is either from Lijiaopo or assembled goods from Taigang.
Nowadays, the parts for various parts of color TVs are very easy to get in Japan and South Korea. If you have a railway and a piece of land, you can set up a color TV "production" factory.
In another two years, there will be many private television makers in the mainland who assemble televisions using parts obtained from unknown channels and sell them outside.
As long as it is a few dozen or a hundred yuan cheaper than the supply and marketing cooperatives and department stores, there will be no problem selling it.
"People in Hong Kong are so lucky. They can buy a color TV with just one month's salary." After walking around Yaliao Street, Liu Zhen said with emotion: "When will China be able to achieve this condition?"
"I believe there will be a day, maybe at a certain stage, when I can earn tens of thousands of yuan a month just by traveling and dancing without doing anything else."
"You really dare to think that. No matter what stage you are at, you can't get something for nothing."
"Why not? You can just wait until you retire and collect your pension. You can look forward to such a life. But I can't do that. I plan to move my household registration back to Wenchangwei and become a rural resident again."
"If you move back, I will move back too."
"That's not up to you. Once you get a job, your household registration will definitely follow that company."
"Is your household registration still in school?"
"No longer. The Labor Department of the Second Light Industry Bureau has transferred my files and household registration to Shencun. I am now a member of the collective household of the Second Light Industry Bureau."
"oh."
…
Over at Fang's, Fang Kong followed Nan Yi's instructions and quickly found a few vans. He decorated the vans, pasted advertising papers on them, and installed horns. The convoy then shuttled through Yuen Long in a mighty manner.
After three days, residents in the New Territories near Sham Tsui Wan and Sham Tsui River all knew that there was an electrical appliance store called Fong Kee. They must have gone crazy as they dared to sell televisions for 3,200, and that was still wholesale price.
They want to see which stupid people will come to buy it.
In fact, Nan Yi did not tell the truth when he talked to Liu Zhen. The price of Fang Ji's shipments did not reach HK$3,200 per unit. The average price was only around HK$2,800 at most.
This is because he has to take into account the influence of the underworld organizations in Yuen Long. It is impossible for Fang Ji's color TV sets to be wholesaled directly to smugglers from the mainland. The underworld organizations in Yuen Long must be involved. By the time the color TV sets actually reach the hands of smugglers from the mainland, the price should have risen to 4,000 Hong Kong dollars.
As long as one or two orders are taken, the power in Yuen Long will eventually find its way to Fang Ji.
"Johnny, have you ever seen The Godfather?"
"Boss, I've seen both."
"Really? I've seen it too. I really like the bloody horse head. That scene is so good that I still remember it vividly."
"Yes, I like it too."
"As long as you like it."
In the yard of the villa, Nan Yi and his bodyguard Johnny were talking incomprehensible words.
At his feet, a British shorthair named "Yi Zai" raised by Nan Ruoyin stretched out its four limbs on the ground, flew over to Nan Yi's thighs, meowed twice, and rubbed its head against Nan Yi's belly.
Nan Yi knew that Yizi was begging for sex.
He placed his hand on Yizai's head and gently stroked it up and down. Yizai let out a comfortable cry, leaned his forehead on Nanyi's thigh, closed his eyelids, and began to snore.
