Spring Thunder Chapter 0111 Brand Strategy
When he arrived at Zheng Wenqi's office, Nan Yi asked to look at the account books and employee payroll.
Nan Yi looked at the salary list and found that the highest salary last month was 172 yuan, the lowest was only 68 yuan, and most were between 120-150 yuan.
"Boss Zheng, is this Zhao A-mei slow in both hands and feet and stupid in both brains?"
"Yes, she is a little dull. Others can learn after two teachings, but she still can't learn even after seven or eight teachings. The 68 yuan salary she received was only due to the help of her fellow villagers, otherwise, she might not even get half of it."
"Well, since she's not suitable for making clothes, let her move goods in the warehouse. I see many people with the surname Zhao on the list. Were the workers recruited from the same place?"
"Yes, the recruitment was organized for us by Dongzhu. It's hard for us to recruit people on our own. These people with the surname Zhao were recruited from other places in the same township. Most of them are from the same village."
"I understand. Next time we recruit workers, we should go to a different place. We should not recruit too many people from one place. We cannot let them form cliques. This will be disadvantageous to our future. If possible, we should recruit more locals and have a good relationship with them."
"Nansheng, I pay attention to building good relations with the locals. At mealtimes, the locals' food trucks can be pulled into the factory to sell. I also have people purchase rice, flour and vegetables from nearby villages."
"This is great. A powerful dragon cannot defeat a local snake. If we make enemies with the locals, we will have a hard time moving forward." Nan Yi was very satisfied with Zheng Wenqi's experience. He closed the account book and said, "Mr. Zheng, have you bought a house?"
"No, I still live in Kowloon Tong with my family."
"As the saying goes, a tree grows bigger and branches out, and a person grows older and branches out. You are not young anymore, and it is not suitable for you to live at home anymore. When you have time, go to the island and choose a 2,000 square foot mansion. As for the money, Swallowtail Butterfly will pay for it for you first.
At the end of each year, I will evaluate your work for the year, and you can get different year-end bonuses based on different results. If your work is outstanding, the year-end bonus will be the same as before, and part of the house payment will be deducted from your money.
The better you do, the faster the house payment will be paid off.
I believe that within two years, Mr. Zheng, you will be able to spend all this money.
In the third year, we can sit down and discuss your management shares. It's boring to work for someone else. After all, you should be a shareholder, right?"
"Nansheng, can I get shares?" Zheng Wenqi asked excitedly.
Of course she would be excited. At that time in Hong Kong, it was not popular to give management shares. Senior employees such as professional managers still received salary plus bonus, and they could not even think of getting a single share even if they worked for a lifetime.
"Yes, in principle, it should not be less than 1.5% and not more than 15%. How much you can get at the beginning is up to you. When the time comes, I will explain to you clearly how your shares are calculated, where points are added and where points are subtracted.
"I will never treat my own people unfairly..." Nan Yi said, his face suddenly turned cold, "but I will kill all the traitors. So, if you are unhappy with your work in the future, you can come to me directly.
If you are not satisfied with something, you can tell me, and I will definitely satisfy you if I can.
If I cannot satisfy you and you want to leave, I will give you some compensation and send you off happily. In the future, we can still have dinner and drink tea together and we can still be friends when we meet again.”
"Nansheng, you can rest assured that I am a person with professional ethics." Zheng Wenqi assured.
"Don't be nervous, I'm not doubting you, I'm just saying it out loud. Next, let's talk about the specific work. I believe that Xu Wenqiang's same windbreaker will also make you realize the effect of celebrities.
My suggestion is to create another brand that is unrelated to Swallowtail Butterfly, invite celebrities to endorse it, focus on the young people's market, and make it a trend and a personality of young people.
The brand is called Young, which means fashionable, young, vivacious and outspoken. Don’t translate it literally, just transliterate it, which is Yang! "
"The idea of this brand is very good. Being young means rebellion and individuality, so our clothing designs should be more individual?"
"Yes, personality, but not fancy clothes. Don't let 'Yang' have anything to do with dwarf mules. I don't want to see Yang's main buyers being idiots."
"But in Xiangkeng, it's hard to get rid of the dwarf mules. The dwarf mules are too big, especially the young ones, most of whom are related to the society."
"That's nothing. What I mean is, don't let the newspapers report about dwarf mules wearing our 'Yang' and fighting on the street. Do a good job of media public relations and let 'Yang' always remain positive.
You can pose for some photos of young men wearing "Yang" to do volunteer work, or you can make up some story about a young man who wears "Yang" and then has an epiphany, leaves the society, studies hard, and finally gets admitted to the university.
We can make a large budget every year specifically for public relations and media and creating public opinion.”
"I see. What about the Swallowtail Butterfly?"
"Swallowtail Butterfly is down-to-earth, taking one step at a time, designing, participating in fashion shows in Paris and Milan, gradually accumulating fame in the industry, and then spreading outwards without taking any shortcuts.
Taking shortcuts and overtaking on a curve may seem to lead to rapid expansion, but it also carries great hidden dangers.
If we move too fast, some crises and contradictions will be masked by the speed. When the development speed slows down, the suppressed crises and contradictions will erupt. Instead of being busy dealing with them in the end, it is better to nip them in the bud.
The basic tone is this: Swallowtail Butterfly should be stable and fast, quickly occupy the market, and then enter capital operation. The profit point should not focus on sales, but on earning franchise fees and making money in the stock market. "
"I understand. I know how to formulate a development strategy."
"Well, when you finish the plan, show it to me." Nan Yi nodded.
Then, he had a working lunch in Zheng Wenqi's office. Nan Yi was quite satisfied with the food in the cafeteria. Although the taste was average, it was oily enough. Compared with the current living standards in China, the food was not bad.
If any worker complains about the food, it is just because he is ignorant.
The welfare of the Swallowtail Butterfly Factory cannot be said to be perfect, and there are still many areas that need to be improved. However, improvements cannot be made , but must be made bit by bit, so that workers can always feel that changes are constantly changing for the better.
People are mean and easily fall into their comfort zone.
If you give a person five dollars every day, and one day you suddenly stop giving him five dollars, then you are the most unforgivable evildoer, and you are his enemy who he wants to gnaw his bones and cleanse his marrow.
If you slap a person twice every day, and one day you suddenly stop slapping him, then you will be the Buddha of all families, and you will be the benefactor whom he wants to lick his toes and suck out the pus.
This human trait is widely used by "entrepreneurs" in business. It is very secretive and has many variations. Hunger marketing is the simplest variation.
"Hello, thank you, thank you very much..."
Nan Yi hummed a tune of his own and slowly walked out of the Swallowtail Butterfly Factory. The sunlight shone on his face and shoulders, stretching his back very long, making him look like a compassionate Buddha who saves all living beings.
