Chapter 917 Another Bottle
Zheng Guoyuan selected these factories after careful consideration. Among these soft drink factories, three are located in the north, one is in the south, and one is in the southwest, which makes the layout more suitable in terms of geographical location.
In addition, in the areas where these soda factories are located, Sit Company has already built factories locally. Once the acquisition is completed, it can merge with the local factories, thereby quickly absorbing all the links from their production to the market.
In addition, these soda factories have a considerable share in the domestic market, especially Beibingyang and Tianfu Cola, which are the best. The latter currently has the highest share in the domestic cola market and has also exported its products overseas. In addition, the two companies have brand advantages and existing bottling plant bases, which will be extremely beneficial to Sit after they are acquired.
As for the other companies, they all had problems of one kind or another, and Zheng Guoyuan felt that it would be difficult to take them down, and even if they were taken down, it would not be easy to digest them. This was somewhat consistent with Song Yuanchao's idea, and Song Chaoyuan also took this into consideration when judging these manufacturers.
"I have a question!" Ying Annie suddenly said, "The soda factories selected by President Zheng are not a big problem in terms of selection purpose and execution possibility, but judging from our strength, we may not be able to take over all of them at once. I think we should make further selections based on this and choose two that are more suitable."
"Old Zheng, what do you think?" Song Yuanchao asked Zheng Guoyuan with a smile.
Zheng Guoyuan also smiled and looked at Ying Annie: "I agree with Mr. Ying's suggestion. If we look at it from the perspective of a single merger and acquisition, it is indeed the case. Although our company is already a leader in the domestic industry, these manufacturers are not small in scale. It will cost a lot to acquire them, and this cost is something the company cannot afford now."
"But there is one thing that everyone should not ignore. It is that discussing this now is just wishful thinking on our part. The two major cola companies have already been in contact with each other to varying degrees. Compared to them, we, Sit, do not have many advantages, so there is no need to consider the idea of taking them all. According to my estimation, it would be good if we could take over one, and it would be a big profit if we could take over two. As for taking over all of them, haha..."
Zheng Guoyuan smiled and stopped talking. Ying Annie immediately understood what Zheng Guoyuan meant and looked a little embarrassed. She had indeed overlooked this point. She had just thought that Zheng Guoyuan's steps seemed a little too big and reminded him on purpose. Who would have thought that Zheng Guoyuan had already thought of this?
"Mr. Zheng, do you mean that if we can take this opportunity to win, that would be great, but if we can't, then it would also be good to cause some trouble for Coca-Cola and Pepsi?" Seeing his wife's embarrassed expression, Sun Yaoliang spoke up in time and asked this question.
"Mr. Sun is right!" Zheng Guoyuan nodded in agreement. "For this merger, we must act as if we are determined to win , and we must also maintain this momentum during the negotiation process. This way, we can not only gain opportunities for us, but also gain time. Even if we fail in the end, it will be worth it in some ways."
Zheng Guoyuan was very shrewd, and after careful consideration, everyone had to admire the feasibility of his idea. Song Yuanchao also felt that Zheng Guoyuan's operation was worth a try. Immediately, Song Chaoyuan made a decision on the spot, and all departments of the company coordinated and cooperated. Si Te immediately set up a targeted project team, whose main task was to implement the strategy proposed by Zheng Guoyuan and conduct merger and acquisition negotiations with these manufacturers.
"Mr. Zheng will be in charge of the merger and acquisition work. That's it. In addition, it's almost the end of the year, and then there will be New Year's Day and the Spring Festival. Does the company have any plans for sales this year?"
When asked about sales, it was naturally Sun Yaoliang who answered. He spent some time talking about the sales company's arrangements for the marketing and promotion of products for this New Year's Day and the upcoming Spring Festival. After listening to his report, Song Chaoyuan frowned slightly.
"Are these the only plans your sales company has? What about the marketing department? What are the plans from the marketing department?" Song Yuanchao turned to ask the marketing department.
The marketing department also gave a report. In fact, what Sun Yaoliang just reported was the plan jointly developed by the sales company and the marketing department. There was nothing new.
"That won't work!" Song Chaoyuan rejected it outright. If it was a few years ago, this plan would have been good, but the times are changing and the market is constantly changing. Some marketing plans and promotional methods are effective when they are first introduced, but the same method no longer works after being used a few times.
Just like when Song Yuanchao and his friends first started selling hangers, they used the most basic sales methods, but they were able to sell hangers very well. But if this method is used now, it will not work at all, because there are many more products on the market now, and people have countless choices. In addition, in order to gain market sales and market share, everyone is using various methods, especially from the end of the year to the Spring Festival, when competition is extremely fierce.
Song Chaoyuan glared at Sun Yaoliang in dissatisfaction. What happened to this guy over the years? Has he been in the position of general manager of the sales company for too long? Has he lost his initial enterprising spirit? What kind of a bullshit plan is this? It's the same model as last year. The same goes for the marketing department. Song Chaoyuan had high hopes for the marketing department when it was first established, but now the marketing department has not given him the results he needs to see. This makes Song Chaoyuan wonder if the marketing department still has meaning.
Just when Song Chaoyuan was about to get angry and curse, Sun Yaoliang quickly stood up and said, "Chairman, the sales company actually has another plan, but this plan has great risks, so it has been temporarily shelved during the internal discussion..."
Sun Yaoliang and Song Yuanchao have known each other for many years. They were roommates in the same dormitory. When he saw Song Yuanchao's ugly face, he knew that Song Yuanchao was very dissatisfied with him at this time. He secretly complained in his heart and could only bite the bullet and report again before Song Yuanchao got angry.
"What plan? Tell me about it." Song Yuanchao asked back calmly, with an unhappy look on his face.
"Chairman, do you know Shazi Guazi?" Sun Yaoliang asked first.
As soon as Song Yuanchao said this, he couldn't help but want to scold Sun Yaoliang. Who doesn't know Shazi melon seeds? The founder of Shazi melon seeds is called Nian Guangjiu, a legendary figure. Many years ago, before the reform and opening up, Nian Guangjiu made a lot of money by frying and selling melon seeds. Later, the business gradually expanded and he hired a few helpers. However, because of the reason for hiring people, he got into trouble and was reported and had to eat steamed buns for several years.
After coming out of that, Nian Guangjiu started a business again. Soon he expanded his business again relying on word of mouth and his own "Shazi Guazi" brand. His legendary experience also reached the ears of his leaders and was recognized by them. Soon, the names of Nian Guangjiu and Shazi Guazi spread throughout the country with the news and they became influential figures in the reform and opening up.
Nian Guangjiu was in Huizhou, and Jinling was not far from Huizhou. In addition, with his great reputation, there were not many people who didn't know him, let alone in Jinling, even in the whole country.
"Let's get to the point!" Song Chaoyuan tapped the table with his fingers and reminded.
Sun Yaoliang continued, "Not long ago, Nian Guangjiu's Shazi melon seeds held a promotional event, and this event was unexpectedly successful. Because Nian Guangjiu came up with a trick. He put a scratch sticker in the melon seeds he sold. Everyone who bought the melon seeds could use the scratch sticker to scratch the prize after unpacking it. Although the prize money was not much, it was very attractive. In just over a week, the sales of his Shazi melon seeds increased several times..."
Song Chaoyuan was stunned. He hadn't noticed this. After all, he didn't eat melon seeds, and no one had told him about this. But why did this operation sound so familiar? Just as Song Chaoyuan was thinking, Sun Yaoliang continued, "This promotion method has attracted the attention of our sales company and marketing department. We all think that this promotion method has strong merits. If we can try this promotion method on our beverage products, it may have unexpected results."
"Of course, beverage packaging is different from melon seeds. Beverages are bottled products, so it is impossible to use scratch stickers inside. Taking this into consideration, after discussion, our two departments decided that we could work on the bottle caps, such as thinking of ways to print inside the bottle caps to achieve the same effect as scratch stickers."
"Fuck!" Song Yuanchao glared. Isn't the method that Sun Yaoliang described the famous "another bottle" in later generations?
Moreover, the method used by Nian Guangjiu was also used on many products in later generations, the most famous of which is instant noodles.
The current Little Raccoon instant noodles have not yet appeared. Song Yuanchao remembers that Little Raccoon was launched on the market in 1994. If Sun Yaoliang had not mentioned the promotional method of Shazi melon seeds today, he would have almost forgotten this product that was once popular all over the country.
Song Yuanchao suddenly perked up, and his stern face smiled. He asked Sun Yaoliang directly, since he had such a good idea, why didn't he make new way?
"Let me answer this question." The marketing director stood up and said, "Our two departments think this method is indeed good, but after careful discussion and initial implementation, we found that this operation is somewhat difficult."
"At the beginning, we wanted to use the bottle cap design as the model for the lottery, but if we used the prize money directly, it would involve some policy issues. Although the scratch stickers of the lottery had a good effect not long after they were launched, they were soon stopped by the relevant departments. It is illegal for companies to use this method to open prizes, and the result will be the same if we do this."
"Why not just redeem the prizes instead of the bonuses? Isn't it enough to just give away the products?" Someone at the meeting asked the question that Song Yuanchao wanted to ask.
The marketing director nodded: "We have also thought of this idea. Mr. Sun suggested printing two words directly on the inside of the bottle cap. One word is 'Thank you for your patronage', and the other word is 'Another bottle'."
" In this way, we can avoid the normal problem of using bonuses, and also meet the needs of promotion. And the operation is not difficult. We just need to spend some time on the packaging bottle caps and print a batch of bottle caps."
"Isn't this great? I think it's feasible. Why can't we do it?" Someone couldn't help but ask, not understanding why the sales company and the marketing department ultimately rejected this approach.
"It's very simple, because we found that it's not difficult to print bottle caps. Any ordinary manufacturer can do it. Once someone takes advantage of our promotion to find a small manufacturer to print a batch of the same winning bottle caps and use them to claim the prize, it will be very difficult to distinguish the authenticity."
“Moreover, during the operation, no matter how good our anti-counterfeiting work is, fake bottle caps cannot be avoided, because it is a huge workload. What’s more, many actual prize redemption processes are performed by sales terminals, such as store clerks, convenience store owners, etc., who then settle accounts with our company. Once there are too many fake bottle caps, the company will inevitably suffer considerable losses!” Sun Yaoliang took over the conversation and revealed the answer with a wry smile. When he said this, everyone present was silent. For a moment, they all felt that Sun Yaoliang’s concerns were correct. Although there were benefits to doing so, the risks were too great.
