Chapter 915 Share Restructuring
After more than half a year of smooth transition, Nandu has now stabilized, so Song Yuanchao has begun to consider resigning from the position of chairman of Nandu.
It doesn't really matter whether he is the chairman or not. Just as Song Yuanchao said, Nandu is now a wholly-owned subsidiary of Shenghua Capital. As the boss of Shenghua Capital, there is no need for him to continue to have this title in Nandu. In Song Yuanchao's opinion, such a title is not necessary.
Now, the scale of Shenghua Capital is getting bigger and bigger. Apart from Shenghua Clothing, which was divested before, the Shenghua Group under Xiangjiang Capital alone includes Shenghua Telecom, Shenghua Electronics, Shenghua Real Estate and Shenghua Foundation.
In the mainland, Shenghua Capital also owns industries including Pengcheng Shenghua, Pengcheng Shenghua Real Estate, Shenghua Trading, Shenghua Computer, Shenghua Telecom (China) Company, Shanghai Shenghua Real Estate, Zhongxing Investment, Site, and Nandu, not to mention Lin Yan's advertising company, Chaoxian Xieqiao Food Company and several other companies.
If we add in several other companies that Shenghua has invested in on the mainland through Zhongxing Investment, such as Shao Haoqiang's Snow Leopard, Guo Tao's factory, Zhang Jian's medical products and other companies, Shenghua now owns nearly twenty companies in the mainland and Hong Kong alone.
This does not include overseas companies. If we add in overseas companies and other companies in which Xiangjiang Shenghua Capital has a stake, the number of companies (enterprises) in which Shenghua Holdings has a stake has reached a considerable number.
Now a large-scale Shenghua Group has been initially established. Under such circumstances, enterprise management is a difficult problem. As the boss, Song Yuanchao cannot take care of all the companies under his control, and he does not have enough energy to take on so many positions.
These days, Song Chaoyuan has been considering reintegrating Shenghua internally. He plans to reorganize the entire Shenghua.
During the sorting process, Song Yuanchao not only plans to no longer hold actual positions in the subordinate companies (groups), but also prepares to resign all other concurrent positions except the chairman of Shenghua Capital.
In addition, Song Yuanchao is preparing to integrate the entire Shenghua Group so that the companies in the Shenghua Group will be more efficient and better able to adapt to market changes through this integration.
According to different industries, Shenghua Group will be divided into five categories in the future.
One category is Shenghua Group's investment, finance, securities and trade departments, including Zhongxing Investment, Shenghua Trade, Shenghua Foundation and the financial department under Shenghua Capital. These will be directly under Shenghua Capital in the future. In addition to the holdings within the Shenghua Group, they will be mainly responsible for strategic investment and other financial and capital work.
The second category is the fast-moving consumer goods industry, which in the future will be dominated by three companies: Si Te, Nandu and Xieqiao Food. These companies will be unified under the new Shenghua Food Group. Among them, Nandu is a private company, and Song Yuanchao also has the idea of listing it in the near future.
Now that the mainland stock market has reopened, it has become possible for mainland companies to be listed. As a restructured enterprise, Nandu still has a certain proportion of state-owned shares. In addition, although the equity issues of Nandu and Sit have been resolved on the surface, to some extent, they have not been completely resolved.
During the restructuring process of Nandu, further shareholding reform will be carried out, and then further capital injection and market financing will be carried out through the shareholding reform, so as to disperse and weaken the original equity ratios of other companies. At the same time, this method will allow Sit to intervene and hold a certain amount of Nandu shares, thus forming a cross-shareholding exchange between Sit and Nandu, which will be of great benefit to both Nandu and Sit.
In the case of Nandu's shareholding reform, Xieqiao Food Factory will also enter appropriately and also hold or cross-exchange shares, so that the three parties can be closely integrated in this way to form the structure of Shenghua Fast Moving Consumer Goods (Food) Group.
The third category is real estate. Xiangjiang Shenghua Real Estate, Pengcheng Shenghua Real Estate and the newly established Shanghai Shenghua Real Estate will also be merged in the future to form a new Shenghua Real Estate.
The fourth category is telecommunications and computers. Shenghua Telecom and Shenghua Computer, including part of Shenghua Electronics, will be merged to form Shenghua Technology Co., Ltd. This company will be the focus of Shenghua in the future. In addition to the current telecommunications and computer businesses, with the development of science and technology, computers will become more and more popular in households. With the upcoming application of the Internet, technological changes are not far away.
The 21st century is an era of technology, computers and the Internet. This is an industry that can change the times. Shenghua has made preparations for the upcoming changes in this era. Merging the telecommunications and computer industries is what Song Yuanchao is going to do now.
As for the fifth category, it is the industry of electrical appliances and home appliances, including the Pengcheng Electronics Factory acquired from Liu Da. However, Song Yuanchao is preparing to gradually shrink this type of industry manufacturing, and slowly change its own production to OEM production. In the future, this part of the industry will only retain basic R&D departments , marketing departments, procurement departments, etc., and the specific production will gradually change from the current model to OEM. This model will be very common in the future, but not much now. Song Chaoyuan is very clear that the current domestic labor cost still has a great advantage, but this advantage will become smaller and smaller over time. In the future, when the labor cost is high to a certain level, the model of own brand and own production will no longer be applicable to the market.
In fact, this business model already exists at present , and the most representative one is the famous sports brand Nike.
Nike products are popular all over the world and it is one of the most famous sports brands in the world. However, what makes Nike different from other sports brands is that after its birth, after a very short period of self-production, Nike decisively ended this model and adopted the OEM model.
It is precisely because of this model that Nike only needs to maintain brand vitality and R&D capabilities, relying on marketing and promotion, without having to spend more energy on investing in and managing production factories. In this way, Nike can focus on doing more important things, get rid of the cumbersome factory production and management, and thus create its sports empire.
Song Yuanchao has already considered the entire Shenghua adjustment structure, and the next step is to implement it step by step.
This operation is carried out step by step. The overall system of Shenghua is now very large. It is impossible to complete it all at once. Moreover, during the operation, a smooth transition of Shenghua-related companies must be guaranteed, and the normal operations of Shenghua companies must not be affected.
In this process, Shenghua Real Estate was the best operator.
After the establishment of Shanghai Shenghua Real Estate, Song Yuanchao has started to register a new Shenghua Real Estate. By next year, all real estate companies under Shenghua will be incorporated into Shenghua Real Estate.
The next step is to adjust the fast-moving consumer goods (food) industry. Song Yuanchao plans to start with the current Nandu, because this adjustment will be based on Nandu's shareholding reform in the future. Taking this aspect into consideration, Song Yuanchao asked Xiaoqi the question just now.
"Let me be the chairman? Brother Song, this...?"
"What? Are you scared?" Song Chaoyuan asked back with a smile: "As the saying goes, a soldier who doesn't want to be a general is not a good soldier. You are now the general manager of Nandu, and the actual work of Nandu is currently managed by you. To put it bluntly, I, the chairman, am just a figurehead."
"In this case, it is only natural for you to take the next step and directly serve as the chairman of Nandu. This is the group's heavy use of you and also a good opportunity for you."
Xiao Qi had never thought about this and was stunned for a moment. To be honest, when the chairman's hat fell on his head, Xiao Qi would be lying if he wasn't excited. From general manager to chairman, Xiao Qi certainly knew what this step meant.
However, what Song Yuanchao said left him completely unprepared.
Patting Xiaoqi on the shoulder, Song Yuanchao did not hide anything from him and told him his idea of restructuring Nandu into a joint-stock company and listing it on the stock market.
Xiao Qi is not unfamiliar with company listings, because Shenghua Clothing was listed in Hong Kong before, and Xiao Qi, as a middle-level manager of the company, also made huge profits from the listing of Shenghua Clothing.
After listening to Song Yuanchao's idea, Xiao Qi suddenly realized what Song Yuanchao meant by doing this. His expression suddenly became a little excited, but at the same time he was worried that he would not do well, and he rubbed his hands nervously.
"Don't worry about the specific listing work. The headquarters will send professionals to assist you, but some substantive work still depends on you to do. Xiaoqi, do you have confidence in this matter?"
"I definitely have confidence, but I'm worried..."
Before he could finish, Song Yuanchao waved his hand and said, "Don't worry about these things. The domestic securities market has just been opened. Now is the best time to apply for listing. Besides, Nandu's listing is also a good thing for Jinling."
Xiao Qi thought about it and nodded seriously: "I understand, Brother Song, don't worry, I will definitely do this well!"
"good!"
Song Yuanchao nodded with satisfaction. Xiaoqi's attitude made him very satisfied, and he also believed that Xiaoqi could do this well.
In the following time, Song Yuanchao and Xiao Qi had a detailed discussion about the project that Nandu was preparing to apply for listing. The discussion lasted until very late. It was already evening when they left the office. Song Yuanchao simply had dinner in Nandu's cafeteria. After dinner, he did not let Xiao Qi take him home. He took a car from the company and went directly back to his home in Jinling.
After a busy day in Nandu and arranging the work in Nandu, Song Chaoyuan went to Si Te.
The Si Te had known about Song Yuanchao's return to Nanjing a long time ago, but everyone also knew that the restructuring of Nandu had not been completed yet, and it was a normal arrangement for Song Yuanchao to go to Nandu first this time, so they waited patiently for Song Yuanchao to finish his affairs in Nandu before coming to Si Te.
