Chapter 910 Estate Planning
It has only been a few years since this stampede, but the whole of Shanghai is still fresh in the memory. This is also one of the main reasons why Gu Jie is not optimistic about the development of Jiangdong.
"Don't forget, the bridge has already started construction. After the bridge in the south is completed, the bridge in the north will also be built. Once the two bridges are opened, most of the traffic problems across the river will be solved."
"Well, I know about this. The higher-ups are very determined to open up Jiangdong this time, and the efforts are considerable. According to the plan, even if Jiangdong is not as good as the urban area in the future, it will not be too far behind." Luo Yang was much more informed than the average person, and he mentioned this on the side.
"You plan to acquire land in Jiangdong. Which piece of land? What kind of building do you want to build?" Qin Zhengguo asked.
Song Yuanchao has already thought about the location of the site, which must be near the future Pearl Tower and the three-piece suite, that is, the Lujiazui area. This is the core area of Jiangdong in the future, and it is also one of the most dazzling commercial areas in the entire Shanghai.
Now, there is no trace of either the Pearl Tower or the three-piece suite. On the Lujiazui side, there are only factory areas and dilapidated bungalows. Compared with the prosperous other side of the river, it seems totally out of harmony, as if they are two different worlds.
Song Yuanchao told them the location of the area where he planned to acquire the land, and also said that he planned to build a commercial comprehensive office building on the land. The initial estimated investment in this building is as high as hundreds of millions. In the future, this building will belong to the headquarters building of Shenghua Group in the mainland. When the building is completed, not only will the headquarters of Shenghua Capital be moved here, but even the offices of subsidiaries such as Si Te and Nandu, including Zhongxing Investment, in Shanghai will also be moved to this building.
Hearing Song Yuanchao's grand plan, everyone never expected that Song Yuanchao would be so generous. The investment was of an astonishing scale, which stunned them.
"I say, Yuanchao, this investment amount is not small. If the opening of Jiangdong in the future does not meet your expectations, this project may fail!" Qin Zhengguo could not help but persuade Song Yuanchao. He felt that Song Yuanchao had taken too big a step. The development of Jiangdong has just begun. Although the determination from above seems great, many things are still uncertain. Once the development is unsuccessful in the end, if such a huge investment fails, it will be a big blow to the entire Shenghua.
"Yuanchao, do you want to wait and see? At least wait until the southern bridge is opened next year before taking any action? This is not a small amount of money. Once you make a wrong bet, there is no way to recover." Even Luo Yang frowned. Although he supported Song Yuanchao's investment in Jiangdong, he did not expect Song Yuanchao to be so courageous. He bet too much.
"You don't have to persuade me. Shenghua can still come up with this amount of money. I am now the chairman of Shenghua Capital. If you object, you can pass a resolution through the board of directors, but I still insist on my decision. In addition, if the board of directors really cannot pass it, I will set up a new real estate company in my personal name to ." Song Yuanchao expressed his attitude lightly. Although his tone was very calm, everyone could hear the determination in it.
Qin Zhengguo, Luo Yang, Gu Jie and others looked at each other and exchanged glances. They did not expect Song Yuanchao to be so resolute and to express his attitude directly.
They are all shareholders of Shenghua. Although Luo Yang and Gu Jie do not hold a high proportion in Shenghua, Qin Zhengguo is different. Compared with Song Yuanchao, Qin Zhengguo and Li Daqi are the real major shareholders of Shenghua. The combined proportion of their shares is second only to Song Yuanchao. Moreover, although Qin Zhengguo is no longer the chairman of Shenghua Capital, he still serves as the chairman of the board of directors of Shenghua Group and has a very large say in the entire Shenghua.
For a moment, the atmosphere was silent and no one spoke.
After a long while, Qin Zhengguo stubbed out the almost finished cigarette in the ashtray, looked up and said to Song Yuanchao: "Since you want to play, then I will play with you. It's just a few hundred million, right? It's okay. Even if I lose it all, I can afford it."
After saying that, Qin Zhengguo turned his gaze to Gu Jie and Luo Yang, as if asking about their attitudes.
"I'm just a small shareholder. Since you two major shareholders have already made the decision, there's no point for me to object. Besides, I'm not pessimistic about the investment in Jiangdong. I just think the step of aiding North Korea is a bit too big. Now... I certainly won't be the bad guy." As he said that, Luo Yang raised his hand.
Gu Jie also smiled bitterly, and raised his hand without saying a word, following Luo Yang. Seeing that they all agreed with his idea, Song Chaoyuan secretly breathed a sigh of relief. Indeed, this investment was not small, and from the current perspective it was an adventure with great risks. It was normal for them to have various concerns.
Because no matter Qin Zhengguo, Gu Jie or Luo Yang, they will not know what Jiangdong will be like in the future. Only Song Yuanchao knows all this. Although the investment is huge, Song Yuanchao is very clear that this investment will not only not suffer any losses, but also the benefits to be gained from this project in the future will be extremely huge, and will bring unimaginable changes to the entire Shenghua Group.
Shenghua’s real estate company was established as early as when it invested in Pengcheng. Over the years, Shenghua Real Estate has carried out several projects in Pengcheng, the most famous of which is Century Shenghua.
Century Shenghua is now quite famous in Shenzhen, especially for its exquisite design and high-quality service that is no less than that of foreign-related hotels. It is the first choice of many wealthy people.
However, since the launch of Century Shenghua, there have been restrictions on buyers. Unlike ordinary buildings, where anyone with money can buy a property, buyers will be screened and only those who pass the qualification review will be eligible to purchase.
This operation is simply outrageous for other real estate developers. Isn't the purpose of real estate developers to acquire land and build houses to sell them and make money? If Shenghua does this, who will sell the houses to? It will be a big loss.
However, Century Shenghua's unique approach has created a new real estate transaction model. Century Shenghua's houses are not without buyers. On the contrary, countless people want to buy them. And judging from the current occupancy rate, the group that has purchased Century Shenghua's houses are either wealthy people with a certain amount of wealth, or senior intellectuals with a certain social status. There are also many wealthy people from both sides of the Taiwan Strait and Hong Kong, and Hong Kong's Liu Luanxiong is one of them.
It has to be admitted that the Century Shenghua model not only caused the Century Shenghua housing prices to rise significantly in a very short period of time, but also created a great reputation for Century Shenghua in the entire Shenzhen, including the Pearl River Delta region.
In fact, the reason is very simple. Just like the mid-level villas in Hong Kong, not everyone can buy the houses there. If you only have money but don’t have a certain status and influence, you still can’t buy it. Century Shenghua has created a unique brand in the mainland real estate industry by relying on this model.
In the past two years, the real estate around Pengcheng has been opened to the outside world, and more and more real estate companies have entered Pengcheng. Large and small real estate projects have been emerging, and some villa areas imitating Century Shenghua are not uncommon.
But Century Shenghua cannot be copied, this brand is unique. Even though many wealthy people bought villas built by other real estate companies, in the end these places became places that looked good but were not of high quality, because those real estate companies only learned the superficial aspects of Shenghua, but not the essence. In addition, the irregularities in the review of household owners and the lax checks in the later stages led to many small factory owners who made money first buying properties and treating them as golden houses for their mistresses.
Over time, most of the owners living here became young and beautiful women, who dressed up beautifully every day and drove cars. However, in the eyes of many truly wealthy people, the status of such places was naturally looked down upon. Later, this kind of place was given a really bad name - "mistress village", and thus became a joke known to everyone in the circle.
This time, Song Yuanchao was bound to develop Jiangdong.
After reaching a consensus with Qin Zhengguo and others, Song Yuanchao called Li Daqi and discussed the decision with him on the phone.
Although Li Daqi was not very optimistic about the development of Jiangdong, he still expressed his support for Song Yuanchao's decision. So Song Yuanchao contacted Xu Hui in Hong Kong and asked her to immediately establish Shanghai Shenghua Real Estate Company based on Shenghua Real Estate, and contact a famous design company in Hong Kong to prepare a building design plan for the development of Jiangdong.
At the beginning of this year, the tone of Jiangdong's development was officially set. Currently, the city is investing heavily in the development of Jiangdong and welcomes capable companies to participate in the development of Jiangdong.
With this premise, Song Yuanchao easily acquired a piece of land in Lujiazui in the name of Shenghua Real Estate. This land is located in the core area of Lujiazui, adjacent to the Pearl Tower and the Three-Piece Suite, and has huge commercial value.
The cost of acquiring the land was unexpectedly cheap. After all, there were very few people who were optimistic about Jiangdong at the moment. In addition, the city had adopted a series of preferential policies for the urgent development of Jiangdong. In addition, Luo Yang and others also provided a lot of help. So after this matter was confirmed, the land problem was solved in less than half a month.
In addition to taking this piece of land, Song Yuanchao also negotiated for a piece of land located southwest of the eighth district and south of Zhongshan Road. This piece of land is close to Tianlin, but closer to Zhongshan Road than Tianlin. Today, this side is still a farmland and a primitive village. Song Yuanchao spent some money to get this piece of land directly and planned to build a community here.
This community is the real estate community of Shenghua Shanghai Company, which is different from the commercial buildings in Jiangdong. The key reason for deciding on this plan is that Song Yuanchao plans to renovate the alley where he used to live. At the same time, will use part of the buildings in this new community as resettlement and sell the rest as commercial housing.
