Chapter 9 Later I heard 3
Qing Nuan felt that she was actually quite a failure.
Facing Cheng Ge, she couldn't get close to him; facing Song Yang, she couldn't open her heart.
After the conversation with Song Yang at Starbucks, the atmosphere between Qing Nuan and Song Yang became much more awkward. However, Qing Nuan didn't take it to heart and still devoted herself to her work.
During this period, she and Cheng Ge met several times for the purpose of exchanging advertising ideas. Every time they met, Cheng Ge would give her some new ideas. Although they were old friends, Cheng Ge was not a person who would show favoritism. He was very strict with advertising. Qing Nuan thought of several plans in succession, but they were all overturned by Cheng Ge on the grounds that they were "not enough to impress the public".
Cheng Ge said: "Ti is a couple's ring made of platinum and inlaid with small diamonds, so I hope it can reflect the theme of 'persistently waiting in love and making a lifelong commitment'."
Cheng Ge said: "I know you must have a better plan, but you just didn't say it."
Cheng Ge said: "What you think is the best advertisement is what I think is the best. Don't be secretive, Nuannuan, bring it out."
Cheng Ge was right, Qing Nuan was indeed hiding something.
Because the word Ti represents the deepest secret between her and him, she really doesn't want to make this secret public, and she even wants to make it into a commercial and broadcast it on TV screens in thousands of households.
But after several creative ideas were rejected in a row, Qing Nuan was really at a loss.
She finally spoke out the advertising creative plan that she had originally thought of but had kept to herself, and which she thought was the best.
That day, Qing Nuan was wearing a white professional suit and playing the PPT of her presentation in the conference room. The PPT showed some advertising scenes that Qing Nuan had drawn with pencil herself.
The pictures in the PPT look like cartoons, and even the storyboards are clearly cut out.
First page--
Black pencil lines outline a lush birch forest.
A boy and a girl were running in the woods, laughing happily.
The second page--
The birch forest remains.
The girl asked: "Do you have someone you like? Who is she?"
The boy wrote on the girl's palm: Ti.
The boy stood outside the woods and waved to the girl in the woods.
They parted ways .
The third page--
The birch forest remains.
The boy and the girl grew up, and they returned to the birch forest. The boy put the ring, which was Ti, on the girl's finger.
Page 4——
The birch forest remains.
But the boy and girl are no longer there, and they have become a pair of old grandfather and grandmother who support each other.
They still wear the ring that never fades on their hands.
On the last page, the ad appears:
Ti's story will stay with you forever.
This time, Qing Nuan passed.
It was also this planning proposal that made colleagues in the advertising department respect and look at Qing Nuan, the newcomer, with new eyes.
No one talked about her relying on connections to sign contracts anymore.
After the plan is finalized, the next thing to consider is the details of the advertisement, including the director, filming, selection of actors, and production of background music for the advertisement.
A new round of busyness is about to begin.
Qing Nuan was once again called upon by Cheng Ge to participate in the design of the background music.
This time Qing Nuan did not refuse and naturally became the lyricist of the background song.
Ti's advertising promotion case was the first one she had taken full charge of since she started working, so she treated it with all her sincerity.
This advertisement is like a treasure she wants to present to the public.
A few months later, the hot summer passed and autumn gradually arrived.
The project for which Qing Nuan was responsible for the advertising design and creative planning has finally come to an end.
In September, a new type of platinum diamond couple ring was launched on the market, named "Ti" by the main design company. Cheng Ge, the designer of this couple ring, explained his design concept and theme to the public in an interview.
“Ti means ‘you’ in Italian, and each of us actually has many ‘you’s’ in our hearts, but there is always one that is the most important. For example, when we say to that person, ‘I like you, I love you, please marry me,’ we should be facing the owner of this wedding ring. Therefore, Ti is a wedding ring with the theme of confession.”
With the promotion of Ti by various advertising and marketing companies, as well as the media, Cheng Ge soon occupied a niche in the couple ring market.
As the popularity grew, the theme advertising video planned by Qingnuan also attracted attention.
The content of the advertisement starts with the first love of youth and ends with the support of each other in old age, depicting a love story of romantic confession in a birch forest. The story design is also remarkable. The short 60-second advertisement video has been widely circulated on the Internet and is called the "modern love fairy tale advertisement."
In the advertisement, the few short lyrics that appeared as the plot changed also attracted people's attention.
It was a female voice with a sweet and melodious voice. From the very beginning of the advertisement, it made people feel fresh. As the plot developed, the lyrics also blended perfectly with the advertisement images... She sang:
The distant train carries you to me.
The difficulty of confession is my farewell song.
Fireworks burn and fall, and loneliness counts down.
What was buried, you and me that year.
Later I heard that you still loved me.
