Chapter 86: Cutting Leeks
Albert talked to Song Yang about all sorts of things, and from time to time he mentioned his "glorious" deeds in the past.
"I remember it was 1974. I only had one bag and walked from Lisbon to Samara. At that time, Russia could still compete with America for global hegemony. Everything went by so fast. Of course, I also met some 'interesting' people along the way!"
As he said this, Albert winked at Song Yang, revealing a look that all men understand.
At that time, there were countless young people in America who were deeply influenced . They all traveled alone across a landmass to find the meaning of life.
In the meantime , some people either have a sudden enlightenment, the most famous of which is Steve Jobs, who practiced in India for several years and then came back to found Apple. Others are completely useless, with their bones and remains gone long ago.
"There's a copy of 'Walden' in your backpack?!" Song Yang said to Albert.
When An Aite heard Song Yang mention this book, he was quite surprised, "Song, have you read this book?"
Song Yang just laughed. Song Yang saw this book in Greg's study. Greg seemed to treasure this book very much.
The book Walden was published as early as the 19th century. However, a few decades ago, when the hippie culture emerged in America and Europe, people needed spiritual food, so the book was dug out again.
Then all kinds of messy things were interpreted from this book, and things like minimalism and returning to nature began to appear. A group of people did not work in the city, but occupied a piece of land in the suburbs and spent the whole day there. Some people even went to the snow-capped mountains to squat alone. They were all influenced by this trend, and Steve Jobs was a typical example of someone who was fooled.
The reason why Jobs and Apple rose to fame and were praised in America was not just because of the products themselves. Some people also regarded Jobs as a representative of a certain culture.
"Unfortunately, after I arrived in Samara, I was forced to return to America due to health reasons. Otherwise, I would have crossed Siberia and reached the Asian continent!" Albert said with some regret.
"It's a pity indeed," Song Yang didn't know how to complain. If Albert really wanted to go to Siberia, it would be a question whether he could meet him while sitting here today. "However, next year, I may go to Asia. If Professor Albert is interested, we can go together."
Albert was quite interested when he heard this. After thinking about it for a while, he nodded and said, "If we have time next year, we can go together!"
"Song, you can actually graduate from my school. You just need to perfect your viral marketing theory, and the University of San Jose will issue you a certificate immediately."
Albert said this with a smile, but he was not completely joking. Even Harvard is studying viral marketing theory. Hotmail, a new marketing method that achieves the greatest promotion effect at the lowest cost, is also a classic case in MBA cases.
As the originator of viral marketing, if Song Yang completes this theory at the University of San Jose, then getting a diploma will not be a problem at all!
Albert was also telling Song Yang that he and San Jose would not interfere in Song Yang's affairs at the University of San Jose. As long as Song Yang stayed at the University of San Jose and found time to organize his viral marketing into a thesis, that would be enough.
Song Yang didn't need to do anything, as the assistant to Derek, the president of San Jose University, had arranged all the procedures.
At the University of San Jose, Song Yang was also arranged a studio apartment that was originally reserved for doctoral students. Regardless of whether Song Yang lived there or not, it was arranged for him.
When Song Yang reported to the University of San Jose, the happiest party was the San Jose Board of Directors. After all, as an upstart from America, becoming a member of the alumni association of the University of San Jose meant that they would receive an extra donation every year!
The Business School of San Jose University is also an old school with more than a dozen majors. Song Yang applied for international trade, which is Bishop Albert's major. In addition, Song Yang also applied for a psychology course.
In response to Song Yang's arrival, those who had inquired about his identity invited him to almost all parties, big and small. Not only several fraternities from the business school, but also 19 large and small fraternity organizations from the University of San Jose came to Song Yang in droves, wanting him to join.
What's more, the San Jose Sisterhood even asked Song Yang to be a special consultant. As for what that means, you can figure it out if you think about it.
However, Song Yang kept his distance from fraternities and sororities. Although there were several powerful fraternities among them, such as a vice president of Intel, a well-known writer, and a congressman from Washington State, who were once members of this fraternity, Song Yang declined them all.
In addition to the fraternity, there are many girls in the business school who boldly show their affection to Song Yang.
Young and rich, Song Yang definitely stands out from the crowd compared to those older American tycoons. In addition, he has a face comparable to that of a Hollywood star. Even though Song Yang said he already has a girlfriend, butterflies still flock to him.
After staying at the University of San Jose for a few days, Song Yang basically settled down and joined the baseball and rowing clubs. The baseball team of the University of San Jose is quite strong and is a strong team in the NCAA baseball tournament. Song Yang joined the San Jose baseball club basically to join in the fun and just regarded it as a way to exercise his body.
After arriving in San Jose, Song Yang became much closer to Xie Qing. They played basketball together and went to Chinese restaurants for meals after play. It felt like life was just like in China.
However, there are still many things that Song Yang needs to deal with. After Song Yang came to San Jose, various things such as Double Click Company, Hotmail mailbox, America Movil, etc. began to slowly move to San Jose.
In the ICQ office building in San Jose, Song Yang, who had just graduated from business school, came straight here to start dealing with things like his Hotmail mailbox, and several people were already waiting here.
"Boss!"
Seeing Song Yang coming in, Irene, who was dressed sharply in a women's suit, stood up immediately. Greg was standing beside her, and sitting on the sofa was Gallo, whose skin had become darker and who had just returned from the America Mobil construction site.
Irene, Greg, Gallo, and Marcus who was called by Song Yang, Song Yang's small team is basically complete .
"Thank you all for your hard work during this period!" Song Yang said to Irene, Greg and others.
Hotmail continues its rampage, attracting the attention of all American technology media. Some media even exclaimed, "Who can stop Hotmail?"
In the first month after its launch, the number of global users exceeded 500,000. After entering the new month, Hotmail continued to sweep the global Internet industry with unstoppable momentum.
With Hotmail's current overwhelming performance, it will only take a few days to break the record of one million users.
What really attracts the attention of the American Internet industry is that the number of registered users of Hotmail mailboxes per day continues to explode, from a record of 30,000 users per day to now almost soaring to more than 100,000 new users per day, and the number is still increasing.
At this rate of growth, the time it would take for Hotmail to reach tens of millions of users would be much shorter than the time the model created by the Harvard team!
The key is not only in America, but also in overseas markets, Hotmail is also gaining ground. Hotmail has no rivals at all and is growing almost wildly.
"Now Hotmail has entered the English-speaking regions such as America, Canada, and the UK. As long as other language versions can be developed, they can enter the local market immediately."
During this period, Irene was in charge of the two major projects, DoubleClick and Hotmail, and she also accepted media interviews , which made her appear to be a strong woman. Even on Wall Street, there were some rumors about Irene Dougherty.
Greg still disliked Irene, but he would not directly oppose Irene now. Irene's performance and ability during this period were right in front of him. Coupled with Song Yang's attitude, Greg realized that it was unrealistic to drive Irene away in a short period of time.
"The problem now is that after Hotmail announced that it would select a local partner operator, many overseas companies have approached us. Who should we choose to cooperate with?"
Irene said that American companies are not really into "localization" right now, and there are psychological reasons for this. After all, America just defeated the Russians a few years ago, and they think they are the best in the world. Psychologically, they have an advantage over the whole world.
They believe that the local people in overseas markets are not as capable as those sent by America, and they do not trust the local people. This mentality will only slowly change after decades, when one American giant after another fails miserably in overseas markets.
So when Song Yang chose to find local partners to operate Hotmail in overseas markets, Irene felt it was a bit strange because it was not in line with the current situation in America.
Song Yang took the documents that Irene brought over. On them were all companies from all over the world that were looking for cooperation with Hotmail. Song Yang also had requirements for the partners. At least they had to have certain strength and pay a "deposit" of 1.5 million US dollars to Hotmail before they were eligible to act as agents for Hotmail.
The deposit of 1.5 million US dollars is a threshold that keeps a large number of companies out. However, there are still a large number of powerful companies, especially the telecommunications, computer and office equipment giants. They don't care about this little money, and being a local agent for Hotmail mailboxes is just an attempt for them.
Song Yang looked at the list of nearly twenty partner companies and couldn't help but sigh that there is never a shortage of big dogs in the world. With this order, Hotmail can earn tens of millions of US dollars just from the deposit.
For a moment, Song Yang really wanted to build a brand for Hotmail and find hundreds of operating agents all over the world. He could make a lot of money just by collecting the deposit. Now Song Yang understood why so many companies and celebrities, after becoming a little famous, like to open a store and then find agents to join. They don’t know whether the products sell well or not, but the franchise fees are really profitable!
But it's just a thought. If they really do that, the Hotmail email brand will probably be ruined. Song Yang sighed. Those celebrities are still good at taking advantage of others!