Chapter 848 Multi-party Investment
In Sit's board of directors, Nandu's seat on the board is managed by the state-owned assets, but in fact it has no relationship with Nandu.
But from the perspective of equity, Nandu’s ownership of part of Si Te’s equity is real. If Song Yuanchao can obtain this part of the equity through other means, then combined with the proportion of shares controlled by Shenghua, Song Yuanchao will be able to completely control Nandu.
As a long-established food company in Jinling, Nandu is not as good as it used to be. But as the saying goes, a lean camel is bigger than a horse. No matter what, Nandu is still a large food company, and the brand it owns still has a certain influence in the market. In addition, Nandu also has a large number of skilled workers and grassroots managers, especially a large piece of factory land in the urban area with huge future potential. It is definitely a good deal to acquire Nandu.
Of course, Song Yuanchao has no plans to act immediately, because although Nandu is not as good as before, it can still survive. Under this circumstance, it is not the right time to act on Nandu, but it will be different if he waits for another two years. By then, judging from the current situation of Nandu, Nandu will fall into an extremely embarrassing situation. In addition, with the changes in future policies, the restructuring of Nandu is inevitable. It will be much easier for Song Yuanchao to act at that time.
In the following days, Zhang Jian stayed in Shenghua Electronics and closely followed the progress of his products.
It has to be said that Shenghua Electronics' engineers and technicians are very capable, and compared with other electronics factories in Pengcheng, Shenghua Electronics also has technical strength and equipment capabilities that these electronics factories cannot achieve.
A week later, according to Zhang Jian's needs, Shenghua Electronics produced a prototype based on the original design. After testing, this prototype basically passed the usage requirements, but due to some spare parts, the cost was relatively high. The cost of the prototype alone exceeded 600 yuan. According to Shenghua Electronics' estimates, the cost will drop significantly after large-scale procurement and production, but even so, the cost reduction is limited, and the final cost will be at least more than 300 yuan.
This price is really not low. You should know that the initial cost price of the Chinese pagers produced by Shenghua Electronics was 300 yuan. After more than a year of production, it has only been reduced to about 250 yuan. However, the initial cost price of Zhang Jian's electronic blood pressure monitor has exceeded that of the Chinese pager after it was put into production.
If this product is subsequently put on the market, the price will be even higher. Compared with the current ordinary old-fashioned mercury sphygmomanometers, it has no price advantage at all.
Because of this, Zhang Jian was caught in a dilemma for a while. He did not expect that although the product was completed, the cost was far beyond his expectations. If it was put into , the money Zhang Jian had would only be enough to cover the order volume of nearly a thousand units. This order volume was not large and only barely achieved the most basic practical production. This did not include future advertising and marketing costs. In addition, Zhang Jian had no idea how to position the product in the market and whether the product would sell.
After Song Yuanchao learned about the situation, he had a detailed discussion with Zhang Jian behind closed doors. After the discussion, Zhang Jian left with a smile. A few days later, Zhang Jian signed an investment agreement with an investment company called Zhongxing. Zhongxing Investment invested 3 million yuan in Zhang Jian's Lawrence Medical Technology Co., Ltd., thereby obtaining 40% of the company's shares.
Afterwards, Song Yuanchao helped contact Liu's factory in Pengcheng and had the product produced by Liu's factory. Due to the increase in the number of orders and Song Yuanchao's relationship, the final product cost of Liu's factory was reduced to 275 yuan per unit.
After resolving the worries about the product, Zhang Jian immediately rushed back to Guangzhou to start recruiting people. The next step was the process of marketing and sales.
In terms of marketing, Song Yuanchao reminded Zhang Jian to refer to the current "medical representative" model abroad. This model has not yet appeared in China. In view of Zhang Jian's company's products and future business direction, it is most appropriate to refer to this model to enter the market.
At first, Zhang Jian didn't think much of this model, but when he studied the information about medical representatives collected from foreign channels from Song Yuanchao, Zhang Jian suddenly felt that his thinking was opened up. In the few days before returning to Guangzhou, Zhang Jian had been thinking about the characteristics of this model, and he also made targeted adjustments to this model based on the actual domestic situation, and finally came up with a plan that suits him.
In this way, Zhang Jian returned to Yangcheng with full confidence. During the recruitment process, he deliberately gave priority to those with medical knowledge or medical experience, and offered extremely high salaries.
You should know that the average worker in Guangzhou now earns just over 100 yuan a month, and those with better jobs earn about 200 yuan. Some white-collar workers in foreign-funded and joint-venture enterprises earn a little more, but only around 300 yuan. If they earn more, they are no longer employees, but basically small bosses who run their own businesses.
Although Zhang Jian's company has high requirements for education and medical experience, the salary package offered is very generous. Not only does it directly give a high base salary of 200 yuan, but it also specifically stipulates a bonus commission system for medical representatives.
According to company regulations, the bonus commission ratio set by Zhang Jian is not only generous, but more importantly, there is no upper limit. As long as you have the ability and can sell the products, it is possible to get a bonus of several thousand or even tens of thousands of yuan a month.
It is no exaggeration to say that money can move people's hearts. Driven by money, it didn't take long for Zhang Jian to set up a relatively professional team. After the first batch of products was completed, Zhang Jian personally led his team to start product promotion work.
While Zhang Jian was promoting his products, product advertisements specially customized by Lin Yan and her advertising company were also aired on Yangcheng TV.
This advertisement is very beautifully produced. Not only does it star two well-known veteran actors from Hong Kong, but it also emphasizes the two important points of high technology and health.
The novel advertisement soon attracted the attention of many people, and the name of Lawrence electronic blood pressure monitor was spread. Then the salesmen (medical representatives) of Zhang Jian's company promoted the market with the plan developed and trained by Zhang Jian. In just one month, the product was initially sold, and all the previously invested funds were earned back in one go.
Faced with this great result, Zhang Jian’s confidence doubled. On the one hand, he added production orders, and on the other hand, he continued to increase marketing and sales efforts.
By the end of that year, Zhang Jian's company had grown into a company with nearly 200 employees and occupied an entire floor of an office building. Its flagship product, the electronic blood pressure monitor not only opened up the market in the south, but was also sold to the north and other inland provinces.
That was not all. Zhang Jian was not satisfied with this achievement. After the success of his first product, he started to develop and launch new products. He set his sights on respiratory instruments and ultrasound machines, and found a scientific research unit to cooperate with. After investing nearly one million yuan, he came up with a finished product that could be applied to the market, and it soon became a success in the market.
In addition to his own products, Zhang Jian also obtained product authorization from a well-known foreign medical device company through Song Yuanchao's channels, thereby further entering this industry.
While Zhang Jian's company was making rapid progress, Song Yuanchao's other investment projects were also progressing smoothly.
Among them, Guo Tao's hardware factory successfully completed the equipment upgrade thanks to the financial . In addition, its retro products were accepted by foreign markets. In addition to the original orders, some orders that came to it on its own also began to increase.
At the spring trade fair of the following year, Guo Tao once again went to Yangcheng to participate in the exhibition. The results of this exhibition were much better than the last time, and he directly received an order amount that made Guo Tao very happy.
Now Guo Tao's factory is different from the past in terms of products, quality and sales volume. The success of the retro series of products has brought huge economic benefits. In just one year, the entire factory's export earnings reached a high of 5.8 million US dollars, which greatly boosted Guo Tao's confidence.
Shao Haoqiang's factory was doing well, but it ran into trouble last year due to funding issues, so he had no choice but to ask Lin Yuhang for help in finding a loan. Because Song Yuanchao had taken special care of Lin Yuhang, Lin Yuhang introduced Zhongxing to Shao Haoqiang after learning about the situation.
After several meetings and detailed discussions, Shao Haoqiang finally accepted the proposal from Zhongxing Investment and sold 25% of his shares in exchange for an investment from Zhongxing.
With sufficient funds, Shao Haoqiang's factory began to adjust its current products, transforming from ordinary leather goods to leather clothing products.
By the way, I have to say one more thing here. Shao Haoqiang’s factory changed its name. After deciding to transform into leather clothing production, the original name of the leather factory was no longer suitable. Shao Haoqiang decided to change the factory name to "Snow Leopard" and planned to open a Snow Leopard leather clothing store in Shanghai.
The Xieqiao pickled mustard tuber project in Chao County has also developed well after the restructuring. After the Chao County Vegetable Factory was acquired by Song Yuanchao's company in Shanghai, the Chao County Xieqiao Pickled Mustard Tuber Company was formally established, and a large amount of capital was injected into the company and market promotion was carried out.
The equity structure of Xieqiao Zhacai Company is not directly under Shenghua. Song Yuanchao originally established a company in Shanghai to carry out the acquisition. So in name the company after the acquisition was just a private enterprise, but the actual equity was under the names of Song Yuanchao, Gu Jie and Zhongxing Investment. This operation was done deliberately by Song Yuanchao and was also for the future development of the company.
In addition to these three companies, Zhongxing Investment has also made partial investments in other domestic private enterprises. The scales of these investments vary, with the smallest investment amount being only 500,000 and the largest not exceeding 2 million. Because the time is too short, the current results are not visible, but Song Yuanchao believes that as time goes by, these investments will inevitably bring rich returns.
