Soon, the statistical pictures were sent to An Lan's mobile phone.
The screening rate of "Mars" is 34.5%.
The screening rate of "Assassin's Mark" is 29.7%.
The screening rate of "Rainbow Piggy New Year's Big Move" is 10%.
The screening rate of "He is a Dragon" is 8.4%.
The screening rate of "Pink and White Lovers" is 7%.
The screening rate of "Auntie Fu" is 4.2%.
The screening rate of "A Lonely Lamp" is 3%.
These seven films account for 96.8 percent of the screenings.
The rest are either new films released on a small scale in small theaters, or old films that have not yet been taken off the screen.
Han Zhou looked at the screening rate and frowned. "That is to say, the expected screening rate of my film He is a Dragon was only 3.4%, which is between Aunt Fu and A Lonely Lamp."
Because of Han Sisheng, the screening rate on the first day increased by at least 5%.
If the box office fails on the first day, then the screening rate of "He Is a Dragon" will drop to a level similar to "Auntie Fu" and "A Lonely Lamp".
By the end of the week-long Spring Festival period, the box office would be around 200 million at most.
With a box office of 200 million, the profit sharing will only be around 100 million.
Tianle will get 60% and New World will get 40%.
The current entertainment tax paid by companies is roughly calculated to be around 25%.
That is a profit of 30 million after tax.
"If the screening rate is stable between 8% and 10%, it will be possible to push the first-week box office to close to 400 million."
"Over the entire period, the box office was close to 500 million, and the revenue sharing was about 70 million."
To be honest, this has far exceeded Han Zhou's expectations.
An Lan was very confused: "You estimate the box office based on the screening rate? Can you estimate it?"
"It's impossible to estimate accurately, right?"
Han Zhou was stunned for a moment, then shook his head: "I am just estimating. If it is a popular movie, the situation will be better. If it is a bad movie, the situation will be worse."
However, if the screening rate remains basically unchanged, it means that the movie is at least above standard, and there is no need to consider the impact of quality on the box office.
Of course, there is another factor to consider, and that is word of mouth.
However, the era of exposing opponents in the internet to increase box office revenue has not yet arrived, so there is basically no need to consider this aspect.
Han Zhou knew that without any promotion, the box office of He Is a Dragon could reach about 50 million.
With this kind of quality and now with Tianle's promotion, the bottom line is at least 200 million, and the high impact may be close to 500 million.
But whether the expectations can be achieved depends on whether it can remain stable on the first day.
If the two blockbusters "Mars Sky" and "Assassin's Mark" are of extremely high quality and empty the market, it would be bad luck.
…
Early in the morning, after waking up, Han Zhou got up and began to sort out the calls he received after the Spring Festival Gala.
“Three offers from advertisers who found my number directly through friends.”
Longyi Clothing offered a three-year contract at a price of five million per year.
Tianlishan Mineral Water offered a one-year contract at a price of eight million.
Mengshan Milk offered a one-year contract for 10 million yuan, and each new commercial would cost 6 million yuan in shooting fees.
Simply put, what Dragon Wing Clothing wants is a photo.
Tianlishan also has commercials to shoot, but has not yet announced the price for the commercials, only the price for the endorsement.
Mengshan Milk is the same as Tianlishan Mineral Water, but they have already determined the price for filming the commercial. At the same time, they also informed that they have far more than one celebrity endorsement, so they cannot be spokespersons, but only partners.
If he were to be a spokesperson, Han Zhou would take the advertisement even if Mengshan only offered half the price.
Because Mengshan’s advertisements will be broadcast repeatedly on all channels of CCTV and all satellite TV stations, this in itself is a huge exposure.
Han Zhou wrote these things down and could ask Sister Hong about them.
Then Li Shanghong from Penguin Video called and said he was interested in the exclusive broadcasting rights of "This Man From Earth".
Penguin Video is worthy of its wealth. They directly proposed to buy out the exclusive broadcasting rights for 40 million yuan, and the price of a single on-demand broadcast would be set at four yuan per time, with two yuan given to Han Zhou for each on-demand broadcast.
In other words, if there is no buyout, at least 10 million on-demand views are required to generate the 40 million in exclusive broadcast revenue .
What is clear is that no matter how good "This Man From Earth" is, it is impossible for it to reach 10 million paid on-demand views.
According to news statistics as of this month, Penguin Video has only 7 million paying users, while YouVideo has 8.2 million.
Han Zhou took out a computer and did some calculations. According to financial news, in the previous stage, Penguin Video and Youvideo spent a lot of money to increase the number of VIP users.
On average, one user can be acquired for every thirty-eight and thirty-five yuan.
In other words, Penguin Video is betting that this movie starring Han Zhou and Ye Manyi can bring them more than 600,000 paying users so that they don't lose more than 40%.
This is simply a gamble.
An excellent TV series with a Shanghai TV ratings of over 1% is at most half of this level.
However, the quality of excellent online dramas is probably only one-sixth of this level.
Han Zhou was just thinking about it when the phone rang.
Han Zhou picked up the phone: "Hello. "
Wang Xiya's voice came from the other end of the phone: "Do you want to watch "Mars Sky" and "Assassin's Mark"? "
"Director Zhang of Assassin's Mark has sent an invitation to the premiere ceremony. It will start at 10 o'clock sharp."
Han Zhou thought for a moment and said, "That may not work. I'm going to talk to Li Shanghong from Penguin Video about "This Man From Earth"."
"How about you go take a look and let me know if anything happens?"
Wang Xiya was also very decisive: "Okay, then I will go to investigate alone."
After hanging up the phone, Han Zhou finally had time to read the many New Year greetings text messages he received last night.
I didn’t expect that after only being in the circle for a few months, I received more than three hundred text messages during the Chinese New Year.
No wonder celebrities like to use WeChat messages, and the older generation has also started using WeChat messages.
Who can read so many text messages? It's too troublesome to operate.
Han Zhou put on his clothes and walked into the yard.
It’s sunny today.
Han Zhou had just come out when An Lan pushed the door open and walked into the yard. She jumped towards Han Zhou and said, "Happy New Year! Here's the red envelope."
Han Zhou felt in his pocket and took out a ten-dollar bill: "Here, you're welcome."
An Lan didn't refuse and took it directly: "Use it to buy some fried doughnuts."
"Do you want to go to the movies today? Isn't that Pink and White Lovers a direct competitor to the movie He is a Dragon that you're running? Let's go and see it?"
Han Zhou shook his head: "I can't watch the movie today. I have to talk to Li Shanghong from Penguin Video today."
An Lan: "Did you receive a call from Wang Jietao from Lizhi TV?"
Han Zhou was about to speak when he shut up: "Huh? Did you get a call from Wang Jietao from Lizhi TV?"
An Lan didn't say anything either.
Can you say this?
If you are a singer, who doesn’t know that the New Year program planned by Lizhi TV is called "The Voice of Dark Gold"?
Ten years ago, after the domestic censorship system became a shallow censorship system, the film industry was the biggest hit.
The second is variety shows, and then the TV drama industry.
Variety shows can start to use larger-scale and darker styles.
"The Voice of Dark Gold" is somewhat similar to the previous "Masked Singer", but the competition system is more cruel, crazier and more competitive.
In other words, this is an anonymous show and exposure is not allowed.
An Lan did not answer, but asked: "Will you answer it?"
Han Zhou asked with a smile: "Will you answer it?"
An Lan: "If you pick me up, I'll pick you up."
"Now that the filming of "Real Challenge" has matured, the recording time will only be one day, and it is possible that only two episodes will be fully broadcast every three weeks."
“So it will be very busy later.”
Han Zhou sighed: "I'm not idle. I'm about to form a crew to shoot a TV series, but I need to make money."
"He is a Dragon" has the potential to be very profitable, and "The Man from Earth" has the potential to be very profitable as well.
However, Han Zhou could not control the time when these two sums of money would arrive.
At this stage, Han Zhou’s top priority is not to develop the company, but to earn employees’ salaries.
It's either a variety show or an advertisement, and you have to take on at least two at the same time.
You should know that the tax deduction for variety shows is as high as 45%, and the tax deduction for advertising is as high as half.
At least two have to be taken to ensure that the company's most basic salary expenses in the first quarter can be supported before "He is a Dragon" and "This Man From Earth" receive payment.
An Lan was so smart, she smiled and said, "I see. Then I will definitely be able to guess who you are by then."
Han Zhou laughed: "Haha, just kidding."
"I'm sure I know who you are because the others don't have as long legs as you."
An Lan looked down, then raised her head and laughed, "Other female singers also have long legs."
…
Blue Heart Coffee.
Zhang Jiuquan squatted at the door and sighed: "It's miserable, miserable!"
It’s New Year’s Day, late at night.
After receiving the call, I immediately rushed to Xiaoshan Airport from Hengdian.
Then I took the earliest flight in the morning to Yanjing.
After arriving in Yanjing, I rushed to this coffee shop and arranged various things.
“I’m so miserable.”
Han Zhou walked by and fell back, his head exploded: "What are you doing squatting here?"
"Stay away."
Zhang Jiuquan ran away: "How miserable! I am so miserable!"
Soon, Zhang Jiuquan's WeChat message rang. It was from Chen Xiaoyong: "The target has appeared."
Zhang Jiuquan immediately sent a message to the girl in the store: "Hurry up and broadcast it!"
There was a TV in the cafe, which seemed out of place. What was even more weird was that it was playing the Spring Festival Gala replay silently.
What's even more bizarre is that when Li Shanghong arrived at the bar as promised and asked the little sister, the TV happened to be playing footage of Han Zhou on the Spring Festival Gala.
In order to arrange this matter, Zhang Jiuqun and Chen Xiaoyong rushed to Yanjing from Hengdian overnight.
Not to mention going home for the New Year, I don’t even have time to rest on New Year’s Day.
Not to mention a day off, I didn’t even sleep on New Year’s Eve.
Considering the tens of thousands of red envelopes, Zhang Jiuquan was actually very happy to do this important job.
Li Shanghong glanced at the TV, listened to the little sister say the table number, and walked over.
When I walked past the first table, the phone of the guests at that table rang.
The ringtone was "Sunshine, Rainbow, Little White Horse".
Li Shanghong has been at home with his daughter recently, and he listens to this song five times every day. He is sick of it.
Of course I know this was sung by Han Zhou.
It’s a pity that no fashion magazine has asked Han Zhou to shoot a blockbuster, otherwise the bookshelf in the cafe would be filled with Han Zhou’s magazines.
But it doesn’t matter, because this cafe has many covers of film and television works.
Wherever Li Shanghong passed by, he could 'occasionally' see a small-sized poster of "Hello Mr. Tree" behind a pot of flowers.
Li Shanghong had an illusion that the owner of this store might be a fan of Han Zhou?
Or is Han Zhou already so popular in the north?
This is the store I chose last night, right?
Seeing Han Zhou, Li Shanghong immediately greeted him. However, Han Zhou didn't respond at all and continued to stare at the bouquet of flowers on the table in a daze.
Li Shanghong was a little unhappy, but he had heard about it before, so he walked a little closer.
Han Zhou came back to his senses at this time, took off a Bluetooth headset from his ear, and stretched out his hand: "Mr. Li?"
Li Shanghong smiled: "Boss Han, are you listening to music? I said I called you but you didn't hear me."
Han Zhou smiled: "Mai Lang spent more than 10 million to ask me to write songs for An Lan's first album. I'm listening to the studio version she recorded."
Li Shanghong smiled and took his seat: "It hasn't been long since Mr. Han debuted, but his presence is very strong."
Han Zhou looked at Li Shanghong and smiled: "That's still far from Mr. Li who has billions of dollars and is stirring up the world."
Li Shanghong is the number one person in the marketing department of Penguin Video, and he is also one of the top three people in the entire Penguin Video.
This would require the use of tens of millions of dollars and might affect the subsequent commercial negotiations for the money-spending plan, so of course people of this level would be needed.
Li Shanghong laughed: "Several billion sounds like a lot, but in reality, it's only enough to buy a hundred or so new works."
"A work can only be broadcast for ten days at most. If you spread it out, there are still some days in a year when there are no new works. It's not enough to have fun."
"We are still losing money in this business. Even if we make money, it is still... a job of small profits but quick turnover."
Han Zhou subconsciously said: "That's so simple, just broadcast two episodes every Wednesday, Thursday and Friday, and don't broadcast on other days. We are not a TV station, so there is no need to broadcast every day..."
Having said that, Han Zhou simply shut up.
Li Shanghong's eyes lit up: "Huh?"
"Let me think... why is it broadcast on Wednesday, Thursday and Friday instead of Saturday, Sunday and Monday?"
Han Zhou kept silent.
Li Shanghong: "Mr. Han, are you also involved in the video software industry?"
Han Zhou: "Mr. Li is overthinking. New World is too small to run a video software."
At this time, the waiter came over to take orders. Li Shanghong took a casual look and ordered two drinks.
As soon as the others left, they immediately approached Han Zhou and asked, "Why did President Han think of broadcasting three days a week, and broadcasting on the third, fourth and fifth days? Is there any particular reason?"
Han Zhou smiled and said, "Oh, this is a business secret that I spent tens of millions of dollars researching."
Li Shanghong thought a lot in his mind, and the first thing that came to his mind was that this might be a survey conducted by his competitor Youvideo.
If I think about it more carefully, Youvideo should not have reached this stage yet. Could it be the result of research conducted by foreign counterparts?
Li Shanghong smiled: "I will go back and ask someone to research this matter, and it's not impossible to come up with an answer, but Mr. Han knows that in China, a favor is worth more than 10 million."
Han Zhou smiled: "There are not enough TV series to broadcast. If they are broadcast every day, the sincerity is not enough. Choosing three days a week to broadcast them will make the audience feel better. This is a kind of deception, which is similar to changing one's mind every day."
"As for why Wednesday, Thursday and Friday..."
"Oh no, it should be broadcast on Thursday, Friday and Saturday."
"Because at the beginning of every week, almost all office workers have a backlog of work to do over the weekend, and most companies like to hold various meetings on Mondays... The work is backlogged again and is almost completed on Wednesday."
"I have time to catch up on dramas starting Thursday, and even though I have a lot of work to do on Friday, I have another day off to rest."
"As for Saturday, let's not talk about it, right?"
"As for Sundays, white-collar workers will definitely choose a day to go out and play during the weekend, so..."
VIP users of video software and salaried workers, especially those who have fixed working days from Monday to Friday, are almost 100% covered.
There was a reason why Han Zhou deliberately got the three days wrong.
After listening to this, Li Shanghong quickly concluded that this was a research conclusion drawn abroad, and it should not be just the research result of one market!
"This plan is quite interesting..." Li Shanghong paused and said, "I heard that Mr. Han has a movie that is being shown during the Spring Festival?"
Han Zhou nodded: "Indeed, I have. I bought the copyright of He is a Dragon from Pushkin. It is in my hands."
Pushkin’s resume is easy to check, but his experience is not.
After getting this answer, Li Shanghong realized that Han Zhou had connections in the foreign entertainment industry.
That's strange. How could a newcomer who was born in China and has never been abroad and started his own company have such a path?
Unless... a giant wants to come in, one of their deployments is the young man in front of them.
Han Zhou didn't know what Li Shanghong was thinking. Han Zhou was just trying his best to show off.
Casual: "To be honest, it's very stressful to release a movie during the Spring Festival. My fourth uncle doesn't recommend that I release it at this time, but I'm short of money recently."
Li Shanghong: "Your fourth uncle? Is he someone in the entertainment industry? Maybe I know him."
Han Zhou smiled and said, "My fourth uncle doesn't like socializing, but Mr. Li, you should have heard of his name. After all, there are almost no people in the circle who haven't heard of his name."
Li Shanghong was shocked and asked, "Fourth Master Han?"
Han Zhou whispered: "My fourth uncle won't let me tell anyone about this..."
"Mr. Li, stop talking about these useless things and tell me what you think of "This Man From Earth"."