Chapter 808: Pure Desire
"Internet celebrity?"
This new term left everyone confused. They looked at each other and saw a hint of doubt in each other's eyes.
Lu Yiming waved his hand and said, "Come on, follow me to the multimedia room and I'll tell you."
The group followed Lu Yiming to the multimedia room.
Lu Yiming turned on the projector and began to play the PPT file that had been prepared long ago.
"Internet celebrities are Internet celebrities, referring to people who become famous online because of a certain event or behavior, or people who become famous because of their long-term and continuous output of professional knowledge. Do you understand this? "
The people present were all college students and had no problem understanding, so they all spoke out to express their understanding immediately.
Lu Yiming nodded slightly and continued: "Okay, I've told you what an internet celebrity is. So, do you know how an internet celebrity is created?"
This issue has been studied by many people in later generations. These people are called behind-the-scenes promoters. They spend all day and night studying how to make people famous.
At that time, Internet celebrities were a common thing, and many people even thought that Internet celebrities were nothing. They were not new, they were already common.
Even people and dogs claim to be internet celebrities, even though no one knows them except their parents.
But this is not important. As long as you are thick-skinned, you can be called an internet celebrity even if you don’t have parents.
For Lu Yiming, he thinks that Internet celebrity itself should be a neutral term, just an Internet celebrity.
A few grains of rat droppings spoil the whole barrel.
Faced with Lu Yiming's question, everyone began to think seriously.
However, this question is too far away from their lives and cognition. Even if they can get into Peking University or Tsinghua University, they cannot figure it out for a while.
Seeing that they couldn't come to a conclusion after discussing it, Lu Yiming said, "Since you all don't understand, let me explain it to you again."
Lu Yiming carefully considered his words, and then said, "They became popular because certain characteristics of their own were magnified by the Internet, which matched the netizens' psychology of aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste, and spectatorship, and they were sought after by the online world intentionally or unintentionally."
An expression of "so that's what happened" appeared on everyone's face.
But soon someone raised his hand.
"Mr. Lu, I have a question."
Lu Yiming nodded slightly, indicating his approval of her question, and asked casually, "Any questions? Ask."
"I can understand aesthetics. After all, gentlemen love beautiful women, and beautiful things will naturally attract people's attention. But what does this aesthetic appreciation of ugliness mean?"
When this question was asked, many people nodded secretly, and it was obvious that they had not thought through the problem either.
Lu Yiming said approvingly: "Good question, it seems that you are all thinking about it. Indeed, everyone has a natural desire to know about beautiful things, and understanding and paying attention to them are inevitable. But where do we start to appreciate ugliness?"
"This brings us to the definition of an Internet celebrity. What did I say just now? 'Because certain characteristics of the individual are magnified by the Internet.' Characteristics are something that is different from others. Do you think being ugly is also different? As long as it is special enough, it will have the basis to attract attention. Black and red are also red. In fact, the emergence of 'Internet celebrities' is not spontaneous, but the result of the combined effect of the interest community of Internet celebrities, Internet promoters, traditional media and the psychological needs of the audience in the Internet media environment."
"If something is beautiful, people want to know how beautiful it is. Similarly, if something is ugly, people want to see how ugly it is. This is the combined effect of stimulation, helmet, imagination, taste, etc. that I just mentioned. In the final analysis, it is curiosity that attracts attention, don't you think?"
"Today's Internet has entered the 2.0 era, and the birth of Internet celebrities is inevitable. And unlike traditional stars, Internet celebrities have a lower threshold and more diverse ways of communication."
After Lu Yiming's explanation, everyone understood the definition and principles of Internet celebrities.
Leng Binbin quickly reacted and asked, "Mr. Lu, according to what you said, the most popular internet celebrities right now are Mu Zimei and Sister Furong. Do you want to train us to become such internet celebrities?"
Mu Zimei is 27 years old this year. Before she became famous, she used to hang out in bars and teahouses. Mu Zimei was fascinated by alternative culture while she was studying, and after graduation she indulged in the world of play and romance.
On June 19, 2003, Mu Zimei began to publish her love diary online, but it did not attract many visitors at the time. On a certain day in August, Mu Zimei recorded her "one night" story with a famous rock musician in "Love Letter".
As in her previous writing style, the story recreates a lot of details of her pleasure-seeking with the musician in plain language. In her diary, she calls the musician by his real name and describes his skills and abilities. Mu Zimei became an instant celebrity and the "Mu Zimei phenomenon" quickly emerged.
Compared with Mu Zimei, students from Peking University and Tsinghua University are more familiar with Sister Furong.
Since the end of 2003, Sister Furong has been posting on Peking University's Weiming Forum and Tsinghua University's Shuimu BBS as a marginal person studying in Peking University and Tsinghua University.
Starting from 2004, a large number of photos were published on the Tsinghua BBS, and the celebrity effect was quickly spread and amplified by the Internet, and then reported by print media.
It happened not long ago.
A girl frowned and said in a rather unhappy tone: "Boss Lu, you don't want us to imitate Mu Zimei and Sister Furong, do you?"
The other students also started shouting.
"Boss Lu, if you ask me to do that kind of thing, I won't do it!"
"Yes, Mr. Lu, this is not about money."
Everyone was talking about it. After all, Mu Zimei relied on "selling her body" while Sister Furong relied on selling her ugliness, and neither of them was on the right path.
All those present today are from prestigious schools, have good looks and high IQs. They are the chosen ones favored by God.
They would definitely not be happy if they were asked to follow the path of Mu Zimei and Sister Furong.
Lu Yiming was prepared for this and replied calmly, "Internet celebrities are not only about ugliness and weirdness, and this eye-catching route is definitely not a long-term solution. What can really attract people is always high-quality content. Of course, with the looks of everyone here, it is actually quite difficult to be ugly and weird."
As soon as these words were spoken, everyone present laughed out loud.
"Mr. Lu has a very humorous way of speaking."
"Boss Lu, I'll take that as a compliment."
Lu Yiming's teasing made everyone closer to each other.
Lu Yiming went on to say: “Today’s cultural circles, especially the popular cultural circles, are no longer simple.
No matter how wonderful the programs in the fields of film, television, literature, music, and traditional art are, they can never become the collective memory of all Chinese people like their "predecessors" from ten or twenty years ago.
The Internet celebrities created by the common people's carnival are regarded by many as "a noisy bubble".
This is a result of the diverse era and cannot be reversed by human power.
In this blooming flower, some people are tired of slander and quarrels and feel disappointed, while others feel like ducks in water because they have countless free choices.
Don’t define internet celebrities, and don’t define youth.
Each of you has your own shining points. I will develop a suitable training plan for each of you based on your characteristics. You just need to cooperate. "
After saying this, Lu Yiming couldn't help but laugh again and said, "Forget it, let's talk about something real. The most important trick for Internet celebrities to succeed is to know how to use their own advantages to attract attention. With attention, you can get traffic, and with the characteristics of the Internet, with traffic, you can make money."
Although there are many top students from prestigious universities such as Mizuki and Kyoto University among the students present, who would refuse the opportunity to make money?
Therefore, when they heard that traffic could be monetized, they immediately became focused.
When he said this, Lu Yiming's eyes involuntarily turned to Hu Jiake.
I have to say that some people are born with good looks and talent.
Even though he had seen many beauties, he still felt that the one in front of him could at least score 9 points.
The only weakness is probably that the place that should be big is not big enough.
Hu Jiake quickly noticed Lu Yiming's undisguised gaze.
Although there was no obscene emotion in Lu Yiming's eyes, Hu Jiake still felt uncomfortable being stared at.
Especially when Lu Yiming's gaze lingered on some parts of her that already worried her, she became even more angry and annoyed. She couldn't help thinking in her heart that Mr. Lu was too rude. It turned out that rich people were all lustful.
How could she know that Lu Yiming was staring at her not because he liked her, but because he was considering how to create a personality for her.
Lu Yiming didn't know that with just one look, he was inexplicably labeled a "pervert" by Hu Jiake.
Just when Hu Jiake couldn't help but speak, Lu Yiming spoke.
"Take this student Hu Jiake for example."
Hu Jiake was also startled when she heard Lu Yiming suddenly mention her name, and she sat up straight reflexively.
The others also looked at Hu Jiake.
Lu Yiming was not polite and said directly: "Student Hu Jiake, I looked at the photos you uploaded before. Although they are pretty, they are not eye-catching enough. You have to show your most attractive side."
As soon as these words came out, everyone felt strange and their eyes turned strange. Hu Jiake himself had an angry expression on his face.
Just now Lu Yiming said that he would not follow the example of Mu Zimei and Sister Furong, but now that he opened his mouth, doesn’t he still want Hu Jiake to “sell meat”?
In their view, Lu Yiming's words were hinting at Hu Jiake to "sell her body" and show off her sexiness, otherwise how could she attract attention?
Hu Jiake was so angry that her face turned red. Finally, she couldn't help but speak, and said seriously: "Mr. Lu, I'm not the kind of woman you think I am. Please forgive me for refusing to take photos that are too revealing."
Lu Yiming was also confused by Hu Jiake's sudden anger and said depressedly, "What do you mean by exposed? You dare to take pictures of me but I don't dare to ask for it. The campus network is a legitimate website, okay? What's in your little head?"
Hu Jiake: “…”
After several seconds of brain freeze, Hu Jiake realized that she might have misunderstood Lu Yiming's meaning, and immediately asked in a low voice with some embarrassment: "What did Mr. Lu mean? Didn't he ask me to sell it..."
Lu Yiming glanced at her small purse and said speechlessly: "You can't sell it even if you want to, given its size."
Everyone was stunned at first, and then burst into laughter like silver bells, and the whole multimedia room was filled with a happy atmosphere.
Hu Jiake is tall, with a slender waist, and especially her perky butt, which is very charming. The only drawback is that her breasts are a little small.
Hu Jiake also understood what Lu Yiming meant, and her face immediately turned red again.
Lu Yiming didn't laugh, but said seriously: "Mr. Hu, the most important thing in building a character is to play to your strengths and avoid your weaknesses. You can't go for the conventional sexy route, so what I mean is to let you go for the pure desire style."
"Pure desire wind?"
This is another new term that makes everyone feel very confused.
The Internet has just started to emerge in Xia Country. How would they know about all these fancy things?
"Boss Lu, what is this Pure Desire Wind?"
Lu Yiming said: "The pure desire style, literally means both pure and desire. The two contradictory attributes of purity and desire exist at the same time, just like contrasting colors, giving rise to a wonderful chemical reaction. It has both a girlish feel and a sexy charm. While youthful and cute, it also has charm and a little sexiness. How to say it? It gives men a contradictory psychology of 'always wanting something to happen but afraid of ruining the other person', do you understand?"
Several girls smiled knowingly.
The boy was also thoughtful.
Although many people understood, the description in words was still pale. When Lu Yiming saw that they still had a confused look in their eyes, he knew that many people still didn't understand, so he said, "Wait a minute."
Lu Yiming left the multimedia room and came in carrying a bag not long after. He put the bag in front of Hu Jiake and said, "Go to the next room and change into this."
Hu Jiake opened the bag and found a pair of waist-cinching jeans, a loose white suspender T-shirt, and a plaid shirt inside.
When Hu Jiake came out after changing her clothes with a puzzled look on her face, everyone's eyes suddenly lit up.
Everyone instantly understood what pure desire style meant!
At this moment, Hu Jiake's hips were outlined by tight jeans, which made her look particularly attractive, and the loose shirt covered up the shortcomings of her small breasts. The snow-white suspender T-shirt revealed her sexy collarbone, which was truly pure and sexy.
Everyone found it very magical. Although the outfit was very "conservative", it gave people the illusion of sexiness. Every move of Hu Jiake touched people's hearts.
Even Hu Jiake was surprised by her change. Because of her personality, she was beautiful before, but she always gave people a sharp feeling.
But now, after this dressing up, the sharpness is well concealed.
When Lu Yiming led everyone out of the multimedia room, even Wang Xing, who was a science and engineering nerd, felt his heart beating faster, obviously stunned by the beauty displayed by Hu Jiake at this moment.
"So this is the pure desire style. I have to say, I really learned a lot today."
"I have to admit, even though I'm not revealing anything, I feel like it's more tempting than wearing nothing at all!"
"Honestly, if you flirt with me again, I won't be able to control myself!"
"Mr. Lu's aesthetic taste is absolutely amazing!"
Ji Ziqian, who came with Hu Jiake, was even more shocked. She said sincerely, "I thought I had a pair of eyes that were good at discovering beauty, but I didn't expect the gap between you and Mr. Lu was so big. Jiake, you have changed so much that I almost didn't recognize you."
Ji Ziqian has been learning portrait painting from her grandfather since she was a child. Although she is not an art exam candidate, she has a good foundation in art. Therefore, she can better appreciate the power of Lu Yiming's pure desire style.
She excitedly grabbed Hu Jiake's hand and said, "Oh my God, if you take a picture like this and post it online, it will definitely go viral."
Hu Jiake didn't know what to say. Her mind was still in a mess and she couldn't calm down for a long time.
Looking at the cold, charming and stunning beauty in the mirror, she couldn't help but doubt herself.
Is this really me?
Lu Yiming felt a little proud when he heard these people praising Hu Jiake. After all, it was he who chose Hu Jiake's outfit, so praising Hu Jiake was the same as praising him, wasn't it?
"How about it? This one won't be exposed, right?"
Facing Lu Yiming's slightly teasing gaze, Hu Jiake remembered that she had misunderstood Lu Yiming before, and immediately lowered her head and said, "Mr. Lu, I'm so sorry, I misunderstood you before."
Lu Yiming said generously: "It's okay. How about it? Are you willing to cooperate with me now?"
Hu Jiake said hurriedly: "Yes, of course I am willing!"
You don’t have to “ sell your body ” and you can become famous and make money, who would refuse such a good thing?
Then, Lu Yiming looked at the others and asked, "How about you? Do you want to choose to cooperate with me?"
“Yes.”
"Of course."
With the example of Hu Jiake, everyone has full confidence in Lu Yiming's abilities and is no longer averse to Internet celebrities.
They are the selected representatives of the campus network and have the desire to become famous. Now Lu Yiming wants to further develop them and also provides examples. They will not refuse.
Lu Yiming was not vague and said to Wang Xing directly: "Old Wang, didn't I ask you to set up an MCN company before? Call the person in charge to sign a contract with them. Tailor-made promotion plans for them, and provide them with sufficient campus network traffic and other promotion resources. So, let's use Hu Jiake as a demonstration. Concentrate all resources to make Hu Jiake famous first, and then formulate plans for others."
Wang Xing immediately called the head of the MCN company over to sign a contract with everyone.
Of course, it is impossible to make ten people famous at once in the Campus Network Top Ten Rising Stars Plan. That would distract users’ attention too much, so we have to create popularity for each one of them.
Lu Yiming directly used Hu Jiake to demonstrate.
Although everyone had signed the contract, the other nine people still looked at Hu Jiake with envy.
"Congratulations."
"Congratulations."
With Lu Yiming personally giving the order, there will definitely be no problem for Hu Jiake to become an internet celebrity.
