Chapter 803 First Meeting
A few days later, Chen Xiaoer gave Luo Yang a definite answer and agreed to cooperation between the two parties.
Luo Yang was very happy to have won over Chen Xiaoer and also hooked up with Old Man Chen. He was even more looking forward to the results of the subsequent cooperation.
In order to show his sincerity, Luo Yang quickly agreed to the filming plan of a new movie that Chen Xiaoer was currently working on. Not only was the funding in place in a very short time, but he also used his connections to negotiate with the film studio to produce the film. As for the release, in addition to being released in theaters across the mainland, this time Luo Yang planned to take Chen Xiaoer's film to test the waters overseas. In addition to being released in theaters in Hong Kong, he would try to sell the film to other overseas markets through the operations of the Hong Kong company.
While Luo Yang was busy with this matter, Song Yuanchao also came to Yanjing.
Song Yuanchao came here to do business. This year is the National Games year, and the National Games will be held in Yangcheng on November 20. For this National Games, the organizing committee has learned from the experience of the last Olympic Games and launched a product sponsorship bidding, and Sit Company has set its sights on this bidding.
In the last Olympic Games, Jianlibao became famous through its sponsorship of the national team and thus earned the title of "Magic Water of the East".
As a result, Jianlibao quickly developed from an inconspicuous small factory into an important enterprise in the domestic beverage industry, and it was the talk of the town for a while.
If Song Yuanchao had not later stolen the limelight from Jianlibao through the so-called "foreign gold award" and suppressed Jianlibao's rapid development, Jianlibao might have become the number one beverage brand in China now.
But even so, Jianlibao still reaped huge benefits from the Olympics. Its brand has become known throughout the country, and its market share has been rising steadily. Excluding Sit, it can be said to be the second largest beverage brand in China.
In February of this year, Shanghai Shenmei Company was officially established. This domestic beverage giant, a joint venture between Coca-Cola and several large state-owned enterprises, was born.
Although the company has developed rapidly in recent years, it has a considerable influence in China through its two major pillars of beverages and instant noodles, especially the former. Currently, its beverage products occupy the first place in the domestic market. In 1986, the annual sales of its beverage industry department reached 220 million yuan, nearly twice the 130 million yuan of the second-ranked Jianlibao.
As for the instant noodles market, Si Te's instant noodles are the leader, with annual sales exceeding 100 million yuan for the first time, reaching a total sales of 115 million yuan.
But in reality, the gap between the two is not that big. You should know that Jianlibao has only one brand product, while Sit's beverages have several brand products, including drinking water that was just launched on the market last year.
In the face of this problem, Song Yuanchao also pointed it out directly at the company's executive meeting, warning everyone to be vigilant about this situation. In terms of single products, the gap between Jianlibao and Sit is not that big, and in some beverages, it even exceeds.
Si Te Company must pay attention to this point and adjust the current product structure as soon as possible. At the same time, the work of each branch of the sales company must be implemented promptly, the sales terminals must be firmly controlled, and the product market layout must be better implemented.
In addition, Sit’s biggest rival is not only Jianlibao, but also Coca-Cola (Shenmei). The establishment of Shenmei represents that the wolf that has been cried wolf has finally come.
Although Sit is currently the largest beverage company in China with the highest market share, it is still far from comparable to giants like Coca-Cola in terms of strength. Once the other party makes an effort, Sit will not only have to face competition from Jianlibao, but also from beverage giants like Coca-Cola. The pressure can be imagined.
Last year, at the request of Song Yuanchao, Sit's R&D department had already begun developing its own cola products, but after half a year, the results were not optimistic.
At present, the R&D department has come up with several self-developed cola products, but Song Yuanchao is not satisfied with it. At Song Yuanchao's request, the R&D department has been adjusting the product formula, striving to come up with cola products that are suitable for the market and have their own characteristics.
In fact, there is already China's own cola on the market. As early as 1980, Sichuan Province developed Tianfu Cola using traditional Chinese medicine as the formula. This product was officially put into production in 1981 and soon became popular in Sichuan Province and surrounding areas.
In 1985, Tianfu Cola became one of the state banquet beverages and was known as the "famous drink of the generation". It currently has a very high market share in the domestic cola market.
In addition to Tianfu Cola, two other brands, Xingfu Cola and Meilin Cola, have also appeared in Shanghai. Their sales in Shanghai are quite good. In addition, there are products from other regions such as Laoshan Cola and Shaolin Cola, which was launched last year.
In terms of carbonated beverages, cola products account for a large proportion, and Sit will definitely not let go of this product. Moreover, currently Sit's carbonated beverages account for a very important proportion in the overall beverage division. Song Yuanchao understands very well how broad this market is.
Compared with Tianfu Cola and other domestic brands of cola, Sit's cola products came out much later, mainly because of the current beverage structure of Sit's company. However, there is still a chance to catch up now. Even if Shenmei has succeeded, it will take a long time for Coca-Cola and Pepsi-Cola, which will also enter the Chinese market soon, to surpass similar domestic beverages.
This time, the organizing committee of the National Games adopted an open bidding for beverage sponsorship, and Sit also set its sights on this opportunity. Although the National Games is far less influential than the Olympics, it is still a national sports event, and Sit will not give up this opportunity.
Not only Si Te, Song Yuanchao has already received the news. Jianlibao, which had tasted the sweetness of sponsoring the Olympics before, is also interested in sponsoring. In addition, in order to open up the situation, Shenmei Company also sent people to Yanjing to participate in the sponsorship bidding.
In addition to these two companies, several other beverage companies have also tried their luck, but compared with Jianlibao and Shenmei, other companies are at best just making up the numbers.
In Song Yuanchao's opinion, there are only two major competitors in this beverage sponsorship bidding, one is Shenmei and the other is Jianlibao.
In order to ensure success, Song Yuanchao personally led a team to Yanjing to deal with the matter.
On the first day of arriving in Yanjing, Song Yuanchao took people to the organizing committee and submitted the bidding documents. At the organizing committee, he happened to meet the Jianlibao team who also came to submit documents.
"Is this Boss Li?"
The marketing staff of Si Te were quite surprised when they learned that the middle-aged man, who was with a few people, wore a white short-sleeved shirt, had dark skin, small eyes and thick nose, and looked no different from an ordinary rural cadre.
Jianlibao has been very popular in the past two years and is the strongest rival of Sitter. But no one expected that the head of Jianlibao looks so inconspicuous. If he changed his clothes and appeared in other places, the first impression might be that of an ordinary farmer. But who would have thought that such a person could make the company so big.
When Li Jingwei arrived, Song Yuanchao and his team had just finished submitting the documents and were about to leave when the two sides happened to meet.
A staff member accompanying Li Jingwei whispered something in his ear. Li Jingwei's gaze swept directly towards Song Yuanchao and the others, and soon his eyes fell on Song Yuanchao in the crowd.
"This must be Mr. Song Yuanchao, right? Hello, hello, I am Li Jingwei from Jianlibao, I have heard of your name for a long time." Li Jingwei took two steps forward with a smile, took the initiative to extend his hand and walked towards Song Yuanchao.
Song Yuanchao also put on a smile and stretched out his hands to greet him. The two men shook hands together and waved them enthusiastically.
With a click, a flash of light appeared on the side. It should be a staff member of the organizing committee who took a picture of this scene with a camera.
"Mr. Li, I have heard of you for a long time. I have always wanted to meet you, but I never had the chance. I didn't expect to meet you here this time." Song Yuanchao said to Li Jingwei with a smile.
Li Jingwei was very strong. When shaking hands, Song Yuanchao clearly felt the strength in his hand, and he also used a little force.
"Hahaha, Director Song can be regarded as my senior in the industry. I have heard of Director Song for a long time but never had the chance to meet him. It is fate that I meet him today. But I didn't expect that the famous Director Song is so young. He is really young and promising!" Li Jingwei laughed heartily.
Song Yuanchao said modestly, "You are too kind. Compared with you, I am the latecomer. By the way, you are here for beverage sponsorship this time? Your Jianlibao made a name for itself in the last Olympics. What? You are not eyeing the National Games again this time, are you? Mr. Li, Mr. Li, it is not kind of you to do this. You can't take all the opportunities, right? How about giving us the opportunity this time?"
"Hahaha, I didn't expect Mr. Song to be so fond of joking?" Li Jingwei laughed, "When doing business, competition is normal. Besides, your Sit is now the number one beverage brand in China. Mr. Song's business is already so big, so there's no need to compete with me, right? How about you be so kind as to leave me a place to eat? Besides, our Jianlibao focuses on sports drinks, and the National Games is a sports event. In this sense, our products are more suitable."
"Hahaha, I didn't expect you, Mr. Li, to be a joker. If business doesn't advance, it will retreat. Besides, Jianlibao can make sports drinks, so our Sit can also make sports drinks. What do you think?"
"That makes sense, but it's not easy for a new product to gain market recognition, and as far as I know, you haven't launched sports drinks yet, right? I think we, Jianlibao, still have some advantages in this regard." Li Jingwei replied with a smile.
"We have different opinions, but we all have the same goal. Mr. Li, I admire your confidence."
"I feel the same way about Mr. Song. Great minds think alike. Hahaha!"
The two shook hands vigorously again before parting ways. Then both sides said goodbye, Song Yuanchao and his party continued to walk out, while Li Jingwei and his party went inside.
After walking out of the door, the smile on Song Yuanchao's face disappeared instantly, replaced by solemnity.
