Chapter 752: Breaking the Circle
Simple and refreshing upgrades, cool and exciting fights, concise and brainless plots... When it comes to popular comics, they can basically be labeled like this.
The biggest difference between online novels and so-called "literary works" is that they are endowed with more entertainment attributes rather than educational attributes.
After a day at school or work, I am exhausted, so I read online novels to kill time. Of course, I want to feel relaxed and happy.
As a result, you opened the book and asked me to solve the puzzle, which is more or less a serious illness.
Lu Yiming is very clear about this, because before his rebirth, he was a typical audience of migrant workers' comics.
These routines have almost run through the long history of more than 20 years from the birth of online literature to Lu Yiming's rebirth, and it is foreseeable that they will still be popular even after another 20 or 30 years.
After all, "The Legend of the Gods" was a novel that Lu Yiming customized for "The Legend of Immortal". After the book became popular, it still had to be linked with the work. Junzi Interactive Entertainment took this opportunity to directly release the official website of the "The Legend of Immortal" game, which had been ready for a long time, and often updated some concept maps, small settings, etc., which attracted a lot of traffic.
Junzi Interactive Entertainment has already become a first-tier game manufacturer in China with its "Legend of Mir 2". Now that the second game has begun to be released, it has naturally attracted the attention of many game players.
With Lu Yiming's various promotional methods, the number of people who played games and read novels began to overlap, and the power of the IP industry chain cluster began to emerge. Lu Yiming used all of Yixun's resources and strength to frantically create the "Xianzong" IP and promote the Xianzong concept based on "The Investiture of the Gods" and "Classic of Mountains and Seas" to the market.
Riding on the popularity of "The Battle of the Gods", the traffic of Reading.com has grown extremely rapidly within 3 months of its establishment. The Alexa ranking has risen from more than 7,000 places behind Huanjian to almost the same level, which is simply a miracle.
The rapid growth of website traffic also laid a solid foundation for the implementation of the VIP system, and authors and readers flocked to the website.
But this is not the end. In order to hype up the IP of "The War of the Gods", Lu Yiming has a series of big moves.
Some readers who follow the updates were pleasantly surprised to find that Yixun Technology has opened a new department called Yixun Animation, which is working together with Junzi Interactive Entertainment and Yuedu.com to simultaneously promote the comics and animations of the novel "The Battle of the Gods".
For a moment, fans rushed to tell each other and cried with joy.
With all the expectations and requests for updates, Diao Shilong became famous for a while and was on the verge of becoming the Akira Toriyama of Xia Country.
You know, Akira Toriyama's "Dragon Ball" started serialization in 1984, and until 2015, he could still earn 6.27 billion yen from royalties, which is equivalent to 414 million yen in Xia country currency! One year!
It's true that one book can feed you for three lifetimes.
This is the power of the civilian comics.
A few months later, the well-made comic and animation name began to be serialized online. Lu Yiming also relied on the relationship with the old man of the Xu family to pass the review, sell the copyright, and show it on major TV stations.
As a result, something went wrong all of a sudden.
"This kind of cartoon corrupts children."
"It's really scary that something you show to children has a knife in it."
"There are bloody scenes? Fighting and killing, isn't this promoting violence? Why can such cartoons be shown?"
"Children should watch harmonious and loving things. This cartoon is too bloody."
I don’t know when it started, but in the message sections of video websites, various forums, and the comment sections of the "Fengshen War" comics and animations, all kinds of voices of boycott have emerged like a tide.
Everyone knows that some naughty children are naughty children, but some naughty parents don’t know that they are naughty parents.
They smoke, drink, play cards, and watch TV series every day, and have no ambition to make progress, but they always want to deprive their children of all entertainment. They regard the Internet as a scourge and games as dangerous electronic products, as if the world was so beautiful before these things existed.
Lu Yiming has seen too many of these things. These parents boycott online novels, online games, e-sports, and animation and comics... because they don't play them themselves. But they never boycott mahjong, poker, short videos, and other things they play themselves, and they don't let others boycott them.
This is very interesting.
Of course, it's not just Mr. Xiong. There are also competitors who are taking advantage of the situation and adding fuel to the fire. Lu Yiming is very clear about this.
The editorial department of Yuedu Chinese Network currently has more than 30 editors, plus the technical and legal departments, the total number of people exceeds 50. The huge office looks full of vitality.
Seeing everyone on the forums and websites criticizing "The Battle of the Gods", giving a lot of negative reviews to the animation and comics, and then starting to attack the Yuedu Chinese website itself, the editors were all panicked.
Many of the content editors came from the Fu Ri University Literature Society. They were inexperienced and had never seen such a world.
In the work group, Wu Mengmeng said to Lu Yiming: "@Lu Yiming, President Lu, there is a big commotion outside right now. Why don't we remove the animation first and put it back online after the revisions are completed."
Lu Yiming made a crooked-mouthed expression and said, "What are you changing? Are you changing the blood to green? These people talk a lot about morality, but in their hearts they are full of thieves and whores. Don't pay any attention to them."
Wu Mengmeng still felt very worried: "What if our show is banned?"
Lu Yiming said confidently: "I am not a casual cultivator without any followers. Do they have the ability to ban me?"
At this time, it was almost New Year's Day 2004.
The next morning, Lu Yiming came to the home of Xu Tengyu's grandfather Xu Changming with gifts.
"Mr. Xu, I'm here to see you. How are you doing recently?"
Xu Changming was watering the flowers in the yard. When he saw Lu Yiming coming in, he put down the watering can, walked out of the garden, politely took the gift bags from Lu Yiming's hand, and said with a smile, "Come on, what else do you bring? Come in and sit down. Thank you for your concern, Mr. Lu. I'm in good health."
"That's good, that's good. Hehe."
Xu Changming glanced at Lu Yiming and said leisurely, "No one comes to see you for no reason. You are the richest man in Asia, and you are busy with all kinds of things every day. Today you come to see an old man like me. So, what happened?"
Lu Yiming gave a thumbs up and complimented, "Hey, Mr. Xu, you are really good at predicting things. I really have something to talk to you about."
"You kid, I don't know you? Tell me, what's the matter."
Xu Changming was still very polite to Lu Yiming. After all, all of Lu Yiming's industries were in the country, creating many jobs for the country, generating a lot of tax revenue, and donating money for scientific research. For people like Xu Changming who came from the old era, they just liked this, and all of Lu Yiming's initiatives were welcomed by them.
This is Yu Gong.
Personally, Xu Tengyu is now led by Lu Yiming and is no longer lazy. He has his own career. Based on this, Xu Changming will be polite to Lu Yiming.
Facing Xu Changming, Lu Yiming did not hide anything and said directly: "It's like this. A lot of people criticized my recently released cartoon. They said that my cartoon was bloody and violent, why the characters in it had to hold controlled knives, why there were bloody scenes, why the characters in it died... In short, it was very outrageous."
Xu Changming didn't say anything, but looked at Lu Yiming. After a long while, he said, "Xiao Lu, since someone said so, then don't bother with it. Just take it off the shelves."
Seeing that Xu Changming ordered the anime to be removed from the shelves without saying anything, Lu Yiming was immediately displeased and shouted, "Mr. Xu, I don't like what you said. When I came to see you, I played a sample for you. Didn't you enjoy watching it? This is a positive energy work that praises friendship, courage, unity, and justice will eventually triumph over evil. You snapped it with just one sentence?"
Xu Changming said helplessly : "Now there are people who oppose it."
Lu Yiming argued, "Mr. Xu, I don't like what you said. Just because someone objects, you just take down my anime without any reason, and let it go? What if those who want to watch the anime object after you take it down? Do you want to listen to them and put it back online? Some people nowadays just don't follow the rules and regulations. As long as it doesn't involve their own interests, it's better to have less trouble than more. Do you think this is right?"
Xu Changming: “…”
Lu Yiming spread his hands and said, "Mr. Xu, I am also an ambassador for traditional culture. I want to ask you, is it our country's fine traditional culture that a great hero serves his country and his people? Is loyalty, filial piety, integrity, benevolence, justice, propriety, wisdom and trustworthiness our traditional culture? Now someone is slandering our work, without investigating, collecting evidence or even holding the rumor maker accountable. In one sentence, we took down the work that dozens of people spent so much money on for several months. Isn't this inappropriate? If the market environment is like this, whoever wants to do the cultural promotion can do it. I won't do it anyway."
Xu Changming said: "Then what do you think we should do?"
Lu Yiming said confidently: "The state has its own laws and the family has its own rules. Everything should be done according to the law. What are those things on TV now? They are all imported from the island country. There is little fighting and killing in them? And to be honest, if compared, the content of their animation is dark. To be honest, do you know why I spend so much energy and money to make our own excellent animation works? It is because I see that these animations from the island country are occupying our TV. When children talk about animation, they automatically think of the island country. You fought in the war back then, and you know what kind of people are in this country. Do you know that they put private works in animation to brainwash our children?"
"Now they are importing Japanese animations, poisoning our own teenagers and helping them make money. You should know what the consequences will be in the future. The empire's desire to destroy us is not just a slogan! If we don't occupy the cultural high ground ourselves, others will. Now is a very critical moment."
Lu Yiming's continuous output made Xu Changming fall into silence.
There is no doubt that what Lu Yiming said is right, and he is a person who has experienced that era, so he has a deeper understanding of what Lu Yiming said.
Now the government is focusing on economic development. He has already felt that something is wrong. Now Lu Yiming wants to stand up and do something. He supports it in his heart. So, he asked, "What do you want me to do?"
When Lu Yiming heard Xu Changming say this, he knew that Xu Changming must have figured out the key. He couldn't help but smile and said, "You don't need to do anything else, just make sure the animation is broadcast normally."
Xu Changming said: "This is simple. As long as your stuff does not obviously violate public order and morality or promote bad ideas, I can guarantee it to you."
Lu Yiming was very happy to hear what Xu Changming said, and revealed: "Then I can also tell you a good news. The original work of this animation has been confirmed to participate in the Frankfurt Book Fair next year. At that time, I must give those foreigners a little traditional cultural shock."
"Attending the Frankfurt Book Fair? Confirmed?"
This news surprised Xu Changming very much.
The annual Frankfurt Book Fair is the world's largest publishing industry exhibition and an important window for countries and regions around the world to showcase their culture.
The Frankfurt Book Fair has always been controlled by the Western world, and it is extremely difficult for Eastern cultural works to enter the book fair. Many people in the circle have tried their best to bring their works to the Frankfurt Book Fair, but they were all turned away.
"It's confirmed. I will bring this book and animation work with me next year. Of course, this year's Frankfurt Book Fair has just ended. Maybe I will bring more excellent works to the exhibition next year. And this requires shutting up those illiterate and idiots in the country who have nothing to do. You should know that they are more likely to cause trouble than to help. I am working for the country's cultural output. If someone is holding me back and you don't care, or even help me, then we can just break up. I don't make money from this, and I can't stand that grievance."
The ban was dropped and "The War of the Gods" continued to be broadcast on major TV stations, and the various complaint letters from parents seemed to have never existed.
Gentlemen entertain each other. No matter how strong you are, the breeze blows across the hills, and I remain unmoved.
The fighting spirit of Mr. Xiong is just that useless. After complaining for a while and finding it useless, they just play cards, dance, and do whatever they need to do.
After all, in the world of waste, there is no such thing as perseverance.
Thanks to "The Battle of the Gods", Diao Shilong became a popular writer and made a fortune.
The copyrights of comics and animations have even been sold to island countries, and there are plans to land in Europe and the United States.
As long as it is a wonderful story and a wonderful animation, it will definitely be popular. Cultural barriers have never been a problem, arrogance is the problem.
Xiaguo animation also had a glorious period back then.
But later it completely declined because some people did not understand and messed around, using their arrogance to suppress the entire industry and eventually destroyed it.
This is true for games, movies, and anime.
However, Lu Yiming eventually broke this curse with his own efforts, spread Xia's oriental culture to all parts of the world, made a lot of money from it, and allowed the entire industry to develop healthily.
Websites that were originally pessimistic about Yuedu.com's charging model finally came to their senses. They saw the perfect profit model and the method of building the novel IP industry chain, and began to join in eagerly.
When its peers started to follow suit, Yuedu.com had already received a large amount of financing, and a bunch of venture capital firms were waving their money to get on board.
Even the editors of Yuedu Chinese website have become so popular that those websites are willing to spend a lot of money to poach them.
But what annoyed those people was that, among the editors who first joined Yuedu Chinese website, those who did not perform well were fired by Lu Yiming, and those who performed well and stayed had shares in Yuedu Chinese website. As Yuedu Chinese website became more and more popular, their net worth soared. There were even rumors that once Yuedu Chinese website went public, these editors would be worth over 100 million yuan in a matter of minutes.
Under such circumstances, trying to poach these editors with salary is a no-brainer.
After failing to poach editors, many people turned their attention to the contracted authors of Yuedu Chinese website, hoping to spend money to poach them.
This approach has some results, but not much. Because the top authors are now making a lot of money on Yuedu Chinese website and have a certain fan base. They have initially achieved financial freedom and are in the stage of pursuing their ideals. Naturally, money is not very attractive to them.
On the Internet, the concept of the epoch-making large-scale 3D online game "The Legend of Wonderland" has been completely hyped up before it was officially launched.
There are already many players of the online game "Legend of Mir 2". Now, "The Legend of Mir 2", which has the same world view but is better produced and has a more grand setting, has naturally aroused the interest of more people.
In the early days of the Internet, "Legend of Mir 2" used a low entry threshold and almost fool-proof operation to allow novices who had never been exposed to computers and online games to get started right away.
Then, relying on viral marketing, it achieved unprecedented success.
But now the times have changed. A few years have passed and competition in Xiaguo's online game industry has become increasingly fierce. If it wants to continue to have a place in the market, it is definitely not enough to rely on its old reputation. It must launch a high-quality game that is dominant in terms of both gameplay and graphics, in order to continue to consolidate Yixun Games' position in the entire industry.
In the previous life, Shengda declined rapidly due to the lack of successor games to old ones. Lu Yiming would naturally not follow this old path.
The cost of being the agent for "World of Warcraft" was too high, and Lu Yiming did not intend to let Junzi Interactive Entertainment represent games developed by foreigners. He knew the gameplay and settings well anyway, so he might as well just spend money to hire someone to do it. This is how "The Legend of Oz" came into being.
